What should I do if the notes I posted on Xiaohongshu have few views?

This article explains in detail how to solve the problem of unsatisfactory page views of Xiaohongshu notes, which is divided into two aspects: quickly increasing the page views of notes and optimizing the content of notes. If you are troubled by this, you may want to read this article.

Although I have never produced a big hit with tens of thousands of likes, I have produced some medium-sized hits with thousands of likes and many small hits with more than 500 likes, and my field is a real vertical leader.

So I have a say in how to increase the number of views on Xiaohongshu.

Today, I will use this article to explain to you how to quickly increase the number of views on Xiaohongshu.

To facilitate your reading, I have divided the content into two parts: [How to use competitor topics to quickly increase note views in a short period of time] and [How to increase note views by optimizing note titles and covers].

01 How to use competitor topics to quickly increase note views in a short period of time?

I summarize the selection of competitive product topics into three steps: finding the hot content of competitive products, breaking down the hot elements, and secondary creation based on the hot elements.

1. Find the best content

Here, there are actually two methods.

Method 1: Search industry keywords to find popular content in the same industry

For example, suppose I want to create an account to share postgraduate entrance examination experience, I can find popular content in the same field by searching for the keyword [postgraduate entrance examination].

One thing to note here is that when we are looking for hot products, we should not only look at the number of likes and favorites from a single dimension, but also make a comprehensive judgment based on the number of fans of the account. In other words, we need to find content with a small number of fans but a large number of likes and favorites, which can be considered a hot product.

Method 2: Use third-party tools to find popular content in the same industry

There are two channels here. The first is a third-party platform that specializes in data analysis, such as Xinhong and Huitun Data. The data on these platforms are indeed very detailed, but the disadvantage is also obvious, that is, they are very expensive. The personal version costs several thousand yuan a year.

Therefore, I personally recommend the second method. We can find the top accounts through the monthly account rankings, and then pay attention to the popular content of the top accounts.

At the same time, when browsing Xiaohongshu every day, I can record the hot-selling notes and organize them into my own topic library. (I put a simple picture for your reference)

2. Dismantle the elements of the hot items

After finding the popular content, we need to conduct a simple analysis of the popular content.

Before analysis, we need to break down the popular content into elements. Generally speaking, a note can be divided into five points: topic, title, cover, content structure, and comment area.

We analyze each element one by one, and then we can find out what is done well in the popular content, and these good parts are worth learning from.

3. Secondary creation based on the best seller

In the second step, we analyzed what aspects of the hit products are worth learning from. In the third step, we carried out secondary creation based on these elements worth learning from.

For example: in the screenshot we just took, there is a note called "30+ working and preparing for postgraduate entrance examination". The advantage of this note is that it has a good topic, which hits the topic of working and preparing for postgraduate entrance examination as well as the 30+ group. We can create some content around this topic.

02 How to optimize the title and cover of notes?

Here, I will summarize the methodology and directly provide you with some more practical template styles on Xiaohongshu.

1. Title

There are four types: targeting the crowd, celebrity effect, promise effect and creating panic. Based on these four, more different forms can be extended.

2. Cover

The corresponding ones are hot search topics (Baidu style, ChatGPT style, Zhihu style), emoticons (celebrity avatars), comparisons, and collections of useful information. Based on these four types, more different forms can be extended.

Author: Cai Zhao

WeChat public account: I am Cai Zhao (ID: woshicaizhao)