These 4 workplace topics are likely to become popular on Xiaohongshu recently

As more and more topics related to the workplace are being published, where should we start to choose topics to stand out? I hope this article can give you some inspiration.

Recently, it is becoming increasingly difficult to publish self-media, and the number of readers is decreasing. Even if you use a popular title or topic, few people still read it. This is because there is too much of the same content.

Everyone is talking about using popular titles and using them everywhere. Once a popular title comes out, within less than three days, there will be hundreds of notes with exactly the same title and content, and even the pictures are the same. At this time, the platform will activate the duplicate checking mechanism and the data will deteriorate.

Therefore, what we should do is not to use popular headlines, but to understand based on them: what topics everyone is concerned about now, what problems they want to solve, what emotions need to be paid attention to, and what things they want to discuss .

Then we can choose our own topic.

Let’s talk about the recent popular headlines in the workplace. It shows us 4 topic selection directions that are likely to become popular in the near future. There are also some keywords that can be used when writing titles and texts.

1. Be bold at work

1. Hot Title

• Girl, it's just a job, don't be shy 18k likes
• The underlying logic of job hunting: The brave will die of overeating while the timid will die of starvation3115 likes
• Newly admitted post-95s, everything is good, but the aura is not enough. 1257 likes

2. Topic selection trend

The trend it reflects is that many sisters feel that they are timid in the workplace and want to become bolder and more powerful. This kind of story and wake-up call is what they need.

You can write:

• Story type, such as "What happened to me after I turned around as a coward?"
• A wake-up call + method, such as "Girl, the softer you are, the more arrogant your colleagues will be"

3. Keyword collection

Keywords that can be used in the article: Don't be timid, cowardly, aura

2. Don’t work too hard

1. Hot Title

• People who work too hard in the workplace have a bad time at work 3222 likes
• Some female students' workplace flaws: too high efficiency 9243 likes
• Girl, work is too tiring because you are too naive and don't use your brain . 10,000 likes
• My colleagues always like to order me around and I can't help but start to criticize them 2.w likes
• 🇲🇾A must-read for workers｜I found that I must learn to "pretend" when I go to work 4116 likes

2. Topic selection trend

It can be seen from these popular products that many people at work are often asked to do work beyond the scope of their duties, which makes them very tired because they are quick to work, naive and do not know how to say no. We can tell everyone how to make work easier by pointing out the reasons, giving suggestions and telling stories.

You can write:

• Point out the reasons why work is tiring: for example, "People who work too hard are tired but not liked."
• Give suggestions on how to relax: for example, "Work is not school, don't be too naive"
• Use storytelling to explain how to make work easier: for example, "After learning how to pretend, my career has been a breeze."

3. Keyword collection

Keywords that can be used in the article: working too hard, being too efficient, being good at pretending

3. Love to listen to the advice of noble people

1. Hot Title

• 🧡To win over someone, you only need 3 steps to get 15,000 likes
• Being the king of logic is like having a God's perspective, it's really cool 9011 likes
• The person who promoted me told me that every story is a story of blood and tears 5708 likes
• I found out after I became a manager: the so-called strong working ability is just these 5 points 17,000 likes

2. Topic selection trend

When it comes to improving work capabilities, people are currently more focused on communicating with others. In addition, suggestions from managers, senior executives, and noble people are more easily accepted.

So when choosing a topic, you can consider the leader’s interpersonal communication methods and the boss’s real experience.

You can write:

• How to communicate with people at work: For example, "In workplace communication, 3 sentences are worth 300 sentences"
• Advice or experience from outstanding people: For example, "A multimillionaire boss told me that she only did three things right in the past 10 years."

3. Keyword collection

Keywords that can be used in the article: noble person, blood and tears history

4. Pay attention to development prospects

• I sincerely suggest that everyone roll up their personal influence as soon as possible . 13w likes
• Girls should not do these 6 kinds of jobs for a long time, they will ruin their future! 2489 likes

1. Topic selection trend

In the current environment, many people are uncertain about their future and need some people to give them firm advice. These suggestions should be clear and specific so that they will know what to do after reading them.

You can write development suggestions for the next few years, such as "In the next five years, personal IP will be the real iron rice bowl"

2. Keyword collection

There is 1 word that can be added to the vocabulary: Sincerely suggest

It is neither difficult nor easy to be a self-media person. If you have any questions, you can consult Zimu.

Author: Li Zimu said operation zm

Source: WeChat public account "Li Zimu Talks about Operations"

This article was originally published by @李子木说运行 on Operation Party. Any reproduction without permission is prohibited.

The title image is from Unsplash, based on the CC0 agreement