This small item has sold over 170,000 items on Douyin

Why is this small item so popular that it has sold over 170,000 copies? What kind of marketing method is behind it? The author of this article uses the marketing of a night light as a case study to analyze the marketing methods and routines of night lights from multiple dimensions. It is recommended for those who are interested in Douyin operations, live streaming, product marketing, etc.

Hello, fellow villagers. I am the village chief.

Today I want to share a very interesting little item. The sales volume of a single product on Douyin has reached 170,000 pieces.

This product is a sleeping lamp, also called a night light.

So why is this product selling so well?

The village chief will analyze with everyone how the merchants actually do it.

The village chief has shared a similar single product account before, you can also take a look at it.

Original text → This product alone sold 260,000 units.

01 Hot-selling night light with a price of 170,000

1. Product rigid demand

For most young people, night lights are a must-have product in the room, they only differ in size and shape.

For example, in our family, we have been using night lights from before we got married until now.

In addition to the effect of sleeping with others and helping them sleep, children will also feel safe and it is easier to get up at night.

2. The product is interesting and good looking

1. The design is quite pleasing, with different shapes of kitten, deer and duck lamps, which are very cute.
2. Because it is made of silicone, there is no need to worry about it accidentally falling to the ground, which reduces users' worries.
3. The product's switching method is quite interesting, and the color can be adjusted intelligently and gently.
4. Traditional night lights require a socket, but this night light is rechargeable, which is more convenient and safer.

So at this point, I can fully tell you that product selection comes first, and you must pay attention to appearance, function, and practicality.

3. Product is content

A good product speaks for itself, just like a nice piece of clothing or a delicious dish.

When it is presented to users, it naturally arouses their desire to learn more.

This night light is such a product, which saves a lot of creative energy for content creators.

When you present a good product through video, users can intuitively feel its advantages.

So when you choose small department store products, such as socks, lighters, cups, etc., you should pay attention to this aspect.

4. Many influencers promote products

Of course, sales of 170,000+ for a product is not the function of this account.

The more these small department store products are, the more you must look for [Good Products Account] to help recommend them.

There are at least several thousand good product accounts on Douyin.

The promotion through these accounts is of great help to the start of the product.

5. Content product consistency

Another point that needs to be emphasized is that the village chief has always said that our content must be related to the product.

Don’t let users see a product in a short video, click into the display window, and then not be able to find it for a long time.

In this way, no matter whether the traffic comes from short videos, live broadcasts, or advertising lights, the conversion rate will be discounted.

Content product consistency can also be called consumer cognitive consistency, unity, and coherence.

02 What other opportunities are there?

The purpose of sharing this account is, on the one hand, to allow everyone to learn its product selection ideas, and on the other hand, to provide everyone with several opportunities to think.

1. Night Light Account

To create an account, you can create a single product account, and another idea is to create a vertical account.

Each has its advantages and both can make money.

For example, this account focuses on a night light, so can you find the source of the night light?

What about night lights that are specifically designed to share various shapes, functions, and scenes?

Such as plug-in, rechargeable, remote-controlled, and can be in the shapes of other small flowers, grasses, or small animals.

2. Room Products

In addition to product ideas, there is also something called scenario ideas.

Night lights are products for the room, so is it possible to create a dedicated account for bedroom-based products?

This increases the richness of products and gives users more reasons to pay attention.

Single product accounts belong to contact consumption, which means you buy it when you think of it and see it.

Scenario accounts are associated with consumption, which means you buy when you need something or are inspired by it.

However, from the perspective of the village chief.

Whether you are an organization or an individual, it is recommended to start with a single product or a few products first, and then work on category numbers and scene numbers.

3. Super cost-effective products

Finally, let’s talk about the idea of ​​an ultimate single product. It may not make money in the long run, but it can make a short-term profit.

Taking the night light or atmosphere light as an example, look for a product priced within 9.9 yuan or 7.9 yuan.

For example, if there are three or four lamps for 9.9 yuan, you can make two or three yuan from each order of such a package product.

For a capable trader, there is an opportunity to sell hundreds of thousands of orders.

Just like many mobile phone data cables and so-called 9.9 yuan smart headphones.

Author: The village chief lives in Shili Village, WeChat public account: "Shili Village (ID: shilipxl)"