Xiaohongshu account violation? An article tells you the reasons and solutions

Is your Xiaohongshu account always being warned of violations and being restricted? Read this article to learn more about the reasons for violations of Xiaohongshu accounts and notes, how to avoid violations, and the appeal process after being found to have violated the rules.

No traffic, violation of regulations are questions that are often asked. Often, a screenshot of violation pushed by Xiaohongshu is sent and someone says, "Jiang He, please help me check quickly. Why does my note show violation again? I clearly didn't do anything!

Why do you always judge me as violating the rules and limit my traffic? ‍‍‍‍‍‍‍‍‍‍‍‍

Figure 1: Xiaohongshu’s illegal picture reminder

Today I will focus on the signs, reasons for violations and solutions of Xiaohongshu’s traffic restrictions. When a friend around you says that an account has violated the rules, you can forward it to him directly.

01 Signs of Violation

There are two main types of violations: account and note violations:

1. Signs of Account Violation

(1) The nickname cannot be found when searching, and it cannot be found when searching with multiple people.

(2) When interacting with other accounts, the other party cannot receive the message.

(3) The system reminds the backend that there is a violation of the flow restriction.

(4) Click Settings - Help & Customer Service - Account Appeal, and the account will show abnormality.

(5) The number of small eyes of many notes is less than 100, and the traffic performance is abnormal.

2. Signs of note violations

(1) The number of notes is lower than that of recent notes, such as less than 100.

(2) The note search title cannot be searched by multiple people, and the note cannot be seen when the account is opened.

(3) Click on the note data analysis, there is no system recommendation, and the traffic comes from the follow page.

As shown in Figure 2, the audience source analysis shows the traffic distribution of normal accounts, and the homepage recommended traffic is over 50%.

Figure 2: Source of normal note traffic

As shown in Figure 3, when a note is not recommended, it is unlikely to get likes or comments, and the note will only be ranked behind the keyword search.

Figure 3: No homepage recommendation traffic

02 Reasons for Violation

What are the reasons for the specific account and note violations?

1. Account violation issues

(1) Using non-compliant contact information to attract traffic

Merchants leave their WeChat and phone number information in their profiles, pinned notes, My Moments, etc. The platform strictly controls off-site traffic, and once a competitor reports it, it is easy for the platform to remind them.

Figure 4: Non-compliant contact information diversion

(2) Account authentication and note content are unrelated

For example, if you are authenticating for food and beverages, but your account is full of personal care, you will naturally encounter a flow limit reminder.

Enterprise accounts that have not passed industry qualification certification are also not allowed to publish medical and health industry (such as health products, contact lenses, beauty devices, financial insurance restricted content, prohibited medical and aesthetic medicine, feudal superstition, etc.

(3) Forging fake follower numbers

Some businesses take risks to increase the number of fans and inflate the number of fans, which will also be discovered by the platform.

(4) Too many private messages

Leave the word "V" on WeChat multiple times or send a "V" directly. If your corporate account receives too many private messages, it is recommended to use advertising budget to place an advertisement.

(5) High overlap between images and text

It often appears in store groups and matrix merchants. The same batch of materials are used multiple times, and the overlap of materials is high, which is also the reason for the violation of notes.

2. Note-taking violations

(1) Notes contain advertising and sales information

If you leave your WeChat ID in the picture, you will be treated as violating the regulations once it is found by the platform or reported. Do not get excited if a customer sends you a private message to inquire about purchasing, and do not actively send your contact information to the customer via WeChat, VX, etc.

Figure 5: Schematic diagram of WeChat traffic diversion violations

(2) First-person perspective

Enterprise accounts that use first-person terms to write notes are likely to be judged as violating regulations.

(3) Pornographic, vulgar, disgusting and uncomfortable

Notes contain explicit content, such as nudity, sexual innuendo, severe skin blemishes, etc., which may cause users to feel uncomfortable.

(4) Non-original content

The first is direct copying, which does not include copying previous content from one’s own account; the second is reprinting the blogger’s notes.

Now, when reposting notes, you cannot just @ the original author. You need to clearly indicate that the pictures and texts are from xx in order to pass community review.

(5) Induce sharing and liking

Collection, comments, for example, some businesses will hold raffles in non-raffle notes.

(6) Infringement, piracy, and falsehood

Worthless content, selling high-end counterfeits, the notes are all about luxury brands, selling them at low prices, and contain more than 3 brands, as well as three-no products, gray product information, and promotional advertisements.

(7) Pulling down peers

The official does not encourage the use of comparison with other brands or rankings to highlight one's own products in order to market one's own brand.

(8) The note contains sensitive advertising or marketing words

For example, "full effect", "top", "stop hair loss", "natural", etc., here it refers more to advertising, which is used for advertising review.

Here is a list of high-risk words in Xiaohongshu advertisements.

Figure 6: List of high-risk words in Xiaohongshu ads

The above are all possible reasons for violations, which can be queried. If you still can't find the reason, you can also chat privately to help you check . You can also pay attention to avoidance when writing notes and operating accounts.

03 Violation Solutions

What should you do if you encounter a violation? If it is an account violation, there are three actions:

1. Account violation

Ask the official promoters to see if there is any violation of regulations. Some members’ accounts have been misjudged.

2. Note Violations

Many people still don’t know whether they have violated the rules. They can use the third-party data tool “Grey Pig” to place their notes in it, click on banned word query and note inclusion query to see if there are any violations.

Figure 7: Huitun-Account Diagnostic Tool

If you cannot find the problem and it still shows violation, continue to appeal through "Settings-Help and Customer Service-Note Appeal/Account Appeal" or "Help and Customer Service-Note Appeal/Account Appeal" . During the appeal process, explain the cause of the problem in detail to facilitate review and verification.

Figure 8: Xiaohongshu Violation Appeal Process Chart

Note violations are a common problem during operations. Even if you encounter violation feedback, keep a calm mind, even if the account traffic is already very poor.

You must keep a steady mind and slowly maintain your account to allow it to return to normal. If you have posted many notes and the traffic is still very poor, you can consider canceling your account and creating a new one.

Author: Jianghe Chats About Marketing

WeChat public account: Jiangheliaoyingxiao (ID: jiangheliaoyingxiao)