What does an Alibaba International Station account manager do? What should operations do?

As we all know, Alibaba International Station has a lot of recruitment information. Most of them are recruiting account managers. The salary and benefits for account managers are actually quite considerable. What does an account manager at Alibaba International Station do?

What does an Alibaba International Station account manager do?

1. Represent Alibaba International Business Department to attract investment for the international platform, responsible for customer development in Baiyun District, Guangzhou, and provide customers with a complete set of cross-border trade solutions (websites, order information, finance, services, logistics supply chain, talents) in combination with Alibaba's diversified products

2. Develop customers independently through the company's CRM database, major recruitment websites, Qichacha, referrals, etc., and achieve cooperation through telemarketing/face-to-face sales/meeting sales, etc.;

3. Responsible for full-link integration, efficient operation of various market resources related to Alibaba's business, establishing good customer relationships, and promoting experience sharing and common growth among customers.

What should operations do?

1. View data

By checking the data, you can understand the recent store traffic situation and trends. So what specific data should you look at? In the short term, understand yesterday's data and today's real-time data, and compare them year-on-year to see if the data is normal. If the data is abnormal, eliminate it through normal factors. If the data is still abnormal, you should check whether there is a problem in the store.

The old version shows the number of store visits and inquiries, while the new version shows the number of exposures, search clicks and inquiries. In comparison, the new version shows more information than the old version.

2. Understand the inquiry situation

Inquiries are very important data that we need to focus on. Through data query, we can understand the number of inquiries, but we also need to understand the specific inquiry information, including which products are inquired and the high-quality inquiry paths. Understanding the main products of inquiries can help us understand the main needs of users at this stage, and then optimize and promote them in a targeted manner.

Inquiry path feedback can help us understand the effectiveness of promotion methods, and we can increase the intensity of the promotion method in the future to increase new inquiries. In addition, Alibaba International Station operators also need to check spam inquiries in a timely manner to see if there are any system misjudgments, and if so, pull them back in time.

It should be noted that since the inquiry response time has become one of the assessment factors for star registration, if you find that some missed inquiries have not been responded to for too long, you can add them to spam inquiries to avoid them and add additional contact methods for communication.

3. Transaction Management

In the transaction management section, you can learn about all order information, including consignment, pending confirmation, evaluation management, refund management, etc. Check the consignment and pending confirmation orders to remind the business to ship. In another evaluation, we can invite buyers to evaluate the product and get more product reviews. If you encounter a bad review, it is recommended that the business communicate with the customer and try to change the customer's review.

It should be noted that customers only have 30 days to comment and one chance to revise their comments. The above three steps were completed last night, so the next step is to enter the formal operation work.

4. Publish the Fans Pass Status

Fanstong can help sellers get more exposure. It is recommended that operators keep posting, and it is best to post all 12 posts every day. In addition, each account has 20 marketing quotas, which can be increased by using this function. Finally, there is RFQ quotation. Understand the RFQ market every day and provide timely quotation for high-quality RFQ. In terms of quotation, just urge the salesperson to quote.

5. Data Manager

Through Data Manager, we can check the platform's recent traffic, conduct product analysis, and understand traffic keywords. In terms of traffic, we can understand the specific source of traffic, and click trends can also be compared, which can be used as an important basis for analyzing platform traffic data. In terms of product analysis, we can understand the inquiry products and sources by the number of inquiries, and understand the effect trend by ranking by the number of visitors. According to the search click ranking, we can understand the source words. According to the exposure ranking, we can understand the situation of the exposure words.

The account manager of Alibaba International Station is actually mainly responsible for attracting investment for Alibaba International Station. Many interested partners want to open stores on this platform, and the account manager is responsible for connecting with them and helping merchants solve problems.

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