What are the top ten popular internet memes in 2023?

Every time I make a summary, I know that another year is coming to an end! Let's take stock of the top ten hot memes of 2023, and take a look at the origins and meanings of the hot memes, and see what golden memes have won applause this year!

I looked up at the date on my phone and found that the progress bar for 2023 was rushing towards the finish line.

I really can't help but sigh: So fast!

The hot topics of this year have been changing very fast, emerging one after another, and there are a considerable number of hot discussions at each stage. Hot topics are running in the front, and netizens are following closely behind.

Recently, Sanlian Life Weekly x Taobao Clothing released the top ten hot topics of 2023. Let’s take a look at whether your Internet speed is fast enough this year!

1. Pure Love Warrior is not a conspicuous bag

1. Pure Love Warrior

Definition: Describes a group of people who believe in pure, beautiful plots or love relationships and do not accept cheating in any sense.

The line "This is pure love" originally came from a character in the manga "Jujutsu Kaisen", which resonated with many people. "Pure Love Warrior" also began to be used by everyone to describe people who have the same pursuit of love.

This year, many brave stories of people pursuing love appeared in various places. The protagonists of the stories were like young boys with a heart full of passion, charging for love. Netizens called them "pure love warriors", and while they pitied them, they also lamented the preciousness of true love.

Pure love warriors are the slow-motion button in the fast-paced life. Sincerity is always the killer move. I hope we can all have sincere emotional expression.

Source: Baidu Encyclopedia

2. High-profile bag

Explanation: As the name suggests, it is the focus that you will lock on at first sight.

"Question the conspicuous bag, understand the conspicuous bag, become the conspicuous bag"

It was originally a slightly derogatory term, describing a person who wants to stand out when doing things, and always does some strange and weird things, embarrassing himself everywhere.

The "conspicuous people" who have emerged this year, from ordinary people who post their daily lives to celebrities who often make people laugh, are all sharing their embarrassing moments without the burden of image. Based on the original meaning, they have more teasing meanings, and a bit more self-deprecating and relieved fun.

Today, "conspicuous bag" is more of a neutral word, and is often used in Internet popular language as a compliment. Accept the funny things that happened to you and share them as jokes.

From this point of view, the conspicuous bag can actually be said to be everyone's happy pill, and the mentality of adjusting to turn worries into smoke is far ahead.

2. There are so many memes, is this “Zundu Jiadu”?

1. Far Ahead

Definition: Originated from Huawei's press conference, and is commonly used to describe the huge advantages of its own products.

At the Huawei Mate40 series launch conference on October 22, 2020, Yu Chengdong repeatedly used the term "far ahead" to describe the gap between Huawei and its peers when introducing the various technological advantages of Huawei mobile phones.

This year, Huawei's Mate60 series of mobile phones were released. As a domestic mobile phone with superior accessories in all aspects, everyone sent congratulatory messages saying "it's far ahead"!

"Far ahead" has evolved from a slogan shouted out by Huawei at a press conference to a new round of hot memes, which can be seen everywhere in various videos and pictures.

The support and affirmation of domestic products have boosted the popularity of this meme.

Source: Xiaohongshu

2. Stop blowing the wind that misses you

Explanation: It is derived from the satire of the popular slogan "The wind of missing you blows to XXX" which is common in tourist destinations.

"No matter where I am, the wind that misses you should stop blowing"

I wonder if you have seen a blue billboard imitating a road sign this year - "The wind of missing you blows to xx". This internet celebrity slogan has "blown" through popular tourist attractions, internet celebrity businesses, and even abroad.

No matter where you go with enthusiasm and freshness, you will see this sentence. The quick aesthetic fatigue makes everyone shout speechlessly, "Stop blowing the wind that misses you."

This is undoubtedly the result of a lack of innovation, repetition of old memes, and excessive use of memes. In today's world where Internet hot spots are changing very quickly, only by grasping hot spots and creating distinctive marketing methods can people be more fond of them.

If marketing still simply pursues formal beauty in an old-fashioned way and lacks substantial content and value, it will be left behind by the Internet.

3. Thai pants

Definition: It is the transliteration of “太酷啦”, which means something is done very coolly.

The pun "太酷啦" comes from a celebrity's speech after a performance. Because his pronunciation sounds like "泰裤啦", netizens nicknamed him "泰裤啦".

After "Thai Pants La" became popular, its usage became more popular and was used in various occasions to express those "inexpressible but explosive" emotions.

The reason why this meme is so popular is probably that it can provide emotional value. There is no need to think too deeply about what the specific meaning is. The simple words that repeat brainwashing can provide positive emotional value, which is the meaning.

Source: Weibo

4. Zundu Fakedu

Definition: Derived from Bernese Mountain bot, it is an onomatopoeia that simulates the speech of a pet, and a homonym for "really or not".

"Tomorrow is a holiday, Zundu holiday"

The source is the Bernese Mountain Dog bot blogger, who often speaks from the perspective of a small Bernese Mountain Dog, imitating the emotions of a dog and interacting with netizens.

The pun on "真的假的" has changed from a question full of doubt and surprise to an everyday expression that seems a bit cute. Adding "尊嘟假嘟" at the end of any conversation will immediately make the atmosphere lively and fun.

There are both positive and negative comments about this meme on the Internet. In general, such vivid language expressions can make chatting easier and more intimate, and can convey emotions that are difficult to express with ordinary words.

Source: Weibo

5. You are a very nice person

Definition: It refers to the ridicule that young people today are very easy to trust others, but suffer the consequences from society because of it.

This year, college students have become the protagonists of many hot topics on short video platforms, and this meme is one of them. College students posted videos showing them leaving their bags at stations or in other places, or handing them over to strangers for safekeeping, leaving passers-by and strangers with messy clothes in the wind.

College students have an inexplicable trust in the environment with "clear stupidity" and are kind to things. After being helped by strangers,

No matter whether it is sincere help or unethical advice, people will reply with "You are a nice person" to make fun of it.

Just like the previous online code "Chinese people don't cheat Chinese people". A network environment and real environment full of kindness are rare and precious, and we need to work together to build it besides joking.

Source: TikTok

3. Who doesn’t want “Hakimi” and “huge wealth”?

1. Hakimi

Definition: From the background music of a cat video, Hakimi literally translates it as honey water, but it became popular because of the cute tune that fits the image of cats very well.

"Hakimi" originally comes from the unspoken word in Japanese anime, and its Chinese meaning is honey water. After being introduced into China, it often appears in some pet secondary creations of some up masters. The voice reading of AI is combined with a large number of cute pet videos, which is brainwashing and makes people happy.

It has gradually been used to refer to all cute little animals, and can also be used to represent cuteness and adorableness.

"Hakimi", which has gone from the pet field to the public's field and has become a hot topic on the entire network, is like a microcosm of the pet industry, and its popularity has skyrocketed in 2023. Pet consumption has gradually occupied a place in life consumption.

How to market the pet market with huge potential? Will the pet industry become a blue ocean in 2023? We will wait and see in 2024.

Source: Xiaohongshu

2. Abundant Wealth

Definition: Describes a sudden and huge amount of positive attention, similar to the antonym of "when you sit at home, the pot comes from the sky".

This is undoubtedly the most anticipated thing that everyone is looking forward to becoming a reality in 2023.

To talk about why this meme really became popular, we have to mention the "crash" incidents of many brands this year.

This year, many brands have suffered setbacks due to their comments or prices, but this has in turn boosted the popularity of many domestic brands: Fenghua, White Elephant, Tan Mujiang, etc. have all benefited from this, regained popularity, and sales have soared. Netizens have called out to domestic brands: "You must accept this overwhelming wealth!"

The sudden arrival of traffic is a test for whether one can catch it and make a lot of money. Fenghua's "picking up boxes" and "picking up fans" marketing has achieved visible and effective results, and has steadily caught this wave of popularity. From this point of view, popularity is an opportunity, and grasping it is a skill.

Source: TikTok

4. To sum up, this year is "in good spirits"

Explanation: This is an ironic term used by contemporary young people to describe their mental state. What it actually means is that their mental state is very unstable.

From February's "I am a sunny and cheerful big boy", March's watermelon strip special effects "Who understands my family members", to June's "Dinosaurs resist wolves, resist wolves", and August's "My surname is Shi".

In summary, netizens have been letting themselves go throughout the year, no longer suppressing negative emotions in life and work, and boldly expressing themselves "crazily" on the Internet.

"Crazy literature" once became a form of online buzzwords. Many brands were quick to respond and started "crazy marketing," such as Taobao's year-end "Golden Peach Award," where brands "went crazy" to win and receive awards in the comment section, while netizens "hahahahahaha" and "checked xx's mental state."

The brand has increased its presence through this new and popular marketing method, which is undoubtedly a successful case of grasping buzzwords and hot marketing. It is noteworthy and can be learned in the future.

Source: Weibo

Conclusion

The selection of the top ten hot memes of the year is also a review of the Internet hot topics within the year.

Behind the spread of hot topics are netizens’ resonance and exchange of attitudes towards life, their close following of the times, and their advocacy of emotions and needs.

So after sorting out this year’s hot spots, let’s actively welcome next year’s hot spots!

Author: Zhang Mulan

Source: Operation Party (ID: yunyingpai666)