Yu Wenliang gained a million followers on Douyin in 10 days, but his popularity was short-lived

It is not new for ordinary people to become famous. In the era of self-media, everyone has the opportunity to become famous. This article shares some tips on self-media and the pitfalls to avoid. It is suitable for those who want to or are developing self-media.

For an ordinary boy, the number of followers on his Douyin account increased from a few hundred to more than 4 million in less than 10 days.

For a while, it once again aroused the interest of many ordinary people in making TikToks and their desire to become famous.

Just like Zhang who became popular overnight a few years ago, his fans quickly exceeded 10 million, and each of his videos received more than 500,000 likes.

01 There is only one Yu Wenliang

But first I have to hit you all in the face. Whether it is Zhang or Yu Wenliang, there is only one of them.

The others are just imitations, and after a while, users will forget the content direction dominated by the platform.

Zhang's rough life in Northeast China and Yu Wenliang's casual day as an ordinary person are essentially catering to the vast majority of ordinary people.

At the same time, we also try to heal a group of people at the end of each year, so that these people can rekindle their hope for the next year and the future.

However, Yu Wenliang's style is not suitable for everyone, and there are not even three or five people who can match his style.

So everyone, don’t think that Yu Wenliang’s WeChat Moments-style, diary-like shooting style will make you the next Yu Wenliang. It’s impossible.

02 In the era of self-media, everyone has the opportunity to become popular

I just poured a bucket of cold water on everyone, but I still have to give you some hope.

In the age of self-media and the Internet, many ordinary people do have the opportunity to become popular.

This opportunity may be due to reasons such as embarrassment, pranks, violence, worldliness, heroism, etc., just like the delivery guy who jumped off the bridge to save people in Hangzhou.

No matter you are a college student, a teacher, a nurse, an ordinary office worker, a mother, an old man, a security guard, a vegetable seller, a farmer, etc., as long as you choose to record and speak out, you will become popular at some point.

Just like the dire wolf and mad wolf some time ago, I am from Nujiang, Yunnan, the old lady who retreats, retreat, retreat, etc., every ordinary person has his or her shining points.

Including myself, the village chief, when I first started writing, I wrote several articles with over 100,000 views.

03 The first step for self-media is to show off

Of course, if you want to be famous, the first step is definitely to show off, especially by shooting short videos.

If Yu Wenliang did not choose to record and Zhang did not choose to continue updating, then no one would be able to see it.

So for many people, if they want to be a self-media person, there are actually two important points:

1. Express first

But it is not a random expression, but has a certain quality.

Even if you think Yu Wenliang's videos are simple, ordinary people cannot express them from the camera, lighting, expression, music, and state.

These seemingly ordinary things are actually thresholds and standards.

Many people want to imitate the video of Zhang getting up early. One video has at least 100 shots, the overall connection, the expression of the theme content, etc. It is not just a random video.

2. Be persistent

The reason why many people give thumbs up to Yu Wenliang and Zhang and why they rekindle hope is essentially because they want to take shortcuts.

Some people think that Yu Wenliang succeeded with such a simple shot, but ignore the many people like him who have been silently persisting in doing things behind the scenes.

Many people only see the successful results but ignore the ordinary process of others.

04 Being too anxious to cash out

However, within just half a month, Yu Wenliang's fans' evaluation of him suddenly reversed.

What was originally a fantasy in the hearts of ordinary people suddenly became a collapse of people who were unfollowed and ridiculed.

There is only one reason: expressing one's desire for money too directly and too early.

Especially during live broadcasts, they directly say that they want to make money together.

This instantly crushed the goodwill and yearning in the hearts of many people. Although it is necessary to monetize self-media as early as possible, this method is inappropriate.

Originally, he could have started a live broadcast and chatted with everyone, and his fans would have supported him, using gifts to support ordinary people in their hearts.

But asking for gifts directly or saying that you are just trying to make money will cause people to be disgusted and destroy the beauty in everyone's hearts.

Fans will think: So you are this kind of person, it turns out you also want to make money and separate yourself from us ordinary people.

05 The core of IP is empathy and companionship

For many ordinary people, it is normal to think about cashing in immediately after gaining huge exposure in a short period of time.

However, if you really want to transform yourself from a hot topic to an Internet celebrity and then to an IP, you need to deeply realize that the core of an IP is not short-term pleasing, but long-term companionship.

I talked about the difference between internet celebrities and self-proclaimed stars in the previous article.

Internet celebrities consume the emotions and trust of their fans, while stars and IPs gain the support of users through companionship.

Even though they spend money, users have different purposes for spending.

When you become a companion, users feel that you should make money and you are worth their money.

But if you are an internet celebrity, users will think you are taking advantage of them.

So look at Dong Yuhui again. He is also selling goods and has also enabled rewards. Users feel that buying anywhere is buying, and all rewards are rewards, right?

06 IP monetization, looking at long-term value

I won’t say anything lofty. I have said it before: if you don’t want to make money, don’t do self-media.

Anyone who does self-media is aiming to make money, but compared to short-term quick harvest, long-term monetization of IP is valuable.

1. You can earn some quick money through short-term harvesting, but the chances of making money later are almost zero.

Whether it is asking fans for money or cutting leeks in the short term, the ultimate outcome is that the account will be blocked.

2. You can make more money by continuously providing content to users, satisfying their emotional values, and then appropriately selling goods and advertisements.

What’s more important is that fans are tolerant enough towards you and will give you enough opportunities to try and make mistakes.

Even if your video is not well shot this time or you fail to sell products this time, users will support you and give you the opportunity to grow and gain trust again.

Actively reaping the benefits and passively making mistakes are two completely different things.

So everyone, it is more valuable to develop your own media, create content, make products, and manage yourself with the mentality of long-term and continuous monetization.

Author: Village Chief WeChat Official Account: Shili Village