What should I do if my Amazon Brand Registration is rejected? FAQs on Brand Registration

After opening a store on the Amazon platform, you need to prepare branded products. Branded products must be registered. What should you do if the registration is rejected? Amazon merchants need to understand the relevant information, which will be introduced in the following content.

What to do if Amazon Brand Registration is rejected?

Although brand registration is not difficult, it is easy to make mistakes. A small mistake will result in the failure of registration. Generally, the following four situations will lead to the failure of brand registration:

1. The submitted images are not qualified.

Product and packaging pictures with brand logo (the logo needs to be printed on the product or packaging); take pictures of the product directly, the logo and the complete product must be clear, and it is best not to use PS processing after taking the picture; the photo size should be less than 1M.

2. The submitted website is not qualified.

Use an all-English website with the brand name as the suffix. The website should display information such as company description, address, contact number, contact email, and brand logo (consistent with the information in the account); the product title on the website needs to start with the brand name and have a purchase button.

3. The submitted email address is not qualified.

When registering a brand, we will be asked to fill in the Company Email, which must be the corporate email address ending with the domain name of the brand website.

4. The authorization letter is not filled out in a standardized manner, etc.

Brand Registration FAQs:

1.Q: What kind of trademark can be successfully registered?

A: The first is a word mark, and the second is a designed graphic mark, which includes the brand name in English plus a pattern. Both can be filed. Note: Trademarks that do not contain words, letters or numbers cannot be filed.

2.Q: I want to register my brand on Amazon, but it keeps showing that my current account status does not meet the requirements for registering a new brand in Amazon Brand Registry. What is going on?

A: In this case, you should first contact the performance team to confirm whether the account is normal. Or you can confirm the status of the relevant sites. If it is a European site, you must have 5 sites in active status before you can file.

If there are no problems, you can choose to contact the brand registration team

Click [Contact us] at the bottom of the webpage, fill in the relevant information and submit, and wait for a reply.

3.Q: Can a brand be registered with multiple Amazon accounts?

A: No, a brand registered in multiple different Amazon accounts will be considered as associated. However, a brand that has been successfully registered can be authorized to different stores for use without being associated.

4.Q: If the Amazon account is closed, what should I do with the brand registration of this account?

A: It can be authorized to a new account, and the new account does not need to be re-registered to avoid any association.

5.Q: How can I check whether other sellers’ brands are registered on Amazon?

A: There is no way to check it at present. However, you can look at the product details page. If you use the page optimization tool, the pictures and texts are rich and the page is exquisite, then it must be a product with brand registration. The optimization of the product details page is just the personal choice of the seller. Not optimizing does not mean that there is no brand registration. If you want to confirm whether the brand registration is carried out, you can only contact the customer service in the background to inquire.

6.Q: Do I need to apply for brand registration on each Amazon site?

A: Each country has different registration agencies and regulations, so you need to apply one by one.

7.Q: How can I use the support service of Amazon Brand Registry to find and report infringement?

A: In the Report an Infringement → Report a violation tool in Amazon’s Brand Registration tool, you can search for listings and sellers that infringe your rights and report them. You can also find trademark infringements through keywords, images or ASIN.

If your brand registration is rejected, first check the reasons, make changes and apply again. If you cannot find the reason, contact the platform to ask. Do not submit the application blindly to avoid being rejected again.

Recommended reading:

What should I buy when opening a store on Amazon? How to create a store group?

Is a credit card required to open a store on Amazon? What are the benefits?

Can I open a store on Amazon without a legal person? How to operate a store?