The most comprehensive review | 6 ways to monetize your own media account

In today's information society, public accounts have become a popular self-media platform with a huge user base and broad business opportunities. However, how to realize resource monetization through public accounts has become the focus of many people.

I guess the overall environment is really bad. I recently found that many newcomers have flocked to the low-cost graphic and text self-media track and started their own light entrepreneurship;

Especially after the adjustment of the recommended traffic of the official account, most people want to enter the market through the official account. For newcomers who have already planned the content of their accounts, many are still unclear about how to make money from the official account.

After all, 99.9% of those who create public accounts without the purpose of monetization are just wasting their time, and the remaining 0.1% are those who are not short of money and do it for sentiment.

Before you start your own media, you should think about the initial monetization direction, which is very correct; otherwise, you spend time and write content, but there is no positive or negative feedback, which is very discouraging for newcomers and affects their enthusiasm for subsequent creation.

Next, I will take stock of the six major ways to make money through the official account platform. As long as you understand these ways to make money, there will be more and more passive income channels in the future.

1. Main traffic sources of public accounts

This should be the easiest way to make money on the official account platform.

You can earn income by posting system advertisements in the middle and bottom of articles and after videos as long as there is exposure and clicks.

The specific operation is in the WeChat official account background, click on the traffic master, and follow the prompts to activate it. However, the prerequisite is that the number of followers of the official account must be greater than 500.

If you want to quickly open 500 fans, either go to the self-media mutual aid group or Taobao. But Uncle Qi recommends the self-media mutual aid group, because Taobao is full of zombie fans...

Like many public accounts that use AI to spread articles and generate traffic, they make money by relying on traffic.

2. Public Account Mutual Selection Advertising

Public account mutual selection advertising is similar to Douyin Star Map and Xiaohongshu Dandelion Platform. It is an official business platform that matches merchants with content creators. However, it is more humane in that content creators can set up advertising schedules in the background and publicize their advertising schedules to sponsors. The requirement for opening mutual selection advertising is that the public account must have more than 500 followers.

In fact, this type of advertiser alone is the bulk of most bloggers' income. Business advertising can be done through mutual selection platforms, or you can bypass the platform and cooperate privately. Of course, you have to make sure that the advertisement is risk-free.

Business communication with Uncle Qi on advertising matters

However, it is recommended not to accept this type of business advertisement frequently, and twice a week is the maximum. After all, too many advertisements will easily lead to a loss of fans. As long as the number of readings of your public account remains above 100, there will always be business people who will actively add you to inquire about advertising cooperation.

3. Public Account Pictures and Texts

It is similar to short video promotion, but on the official account platform, it is presented in the form of pictures and texts. You don’t need to find the source of goods, just select the goods on the platform and insert them into the appropriate position of the article. On the background article editing page, click "Promote Goods" above to select the appropriate high-commission goods, and then insert them into the appropriate position of the article.

Release style:

Features: Ad content, insertion position and revenue are controllable, multiple products can be inserted, high degree of integration with articles, better user experience

Revenue model: settlement based on actual transaction amount multiplied by commodity commission ratio

Operation coordination: When editing a graphic message, select "Bring Goods" - "Rebate Goods" above and insert the appropriate product.

4. Public Account Appreciation

The opening of the WeChat public account appreciation function is the easiest way for WeChat public account creators to obtain passive income. The opening requirements are: Publish 3 original content, you can invite to open 1 appreciation account for appreciation payment. The same public account can invite up to 3 appreciation accounts.

After activating the appreciation function, you can click on the original statement when sending each picture, text, video, or voice message. Here, there is not only original protection, but also an appreciation switch.

5. Paid articles on official accounts

Compared with appreciation, payment for articles/collections is active income from content creation.

Uncle Qi’s paid article income

One is a single paid article, and the other is a collection of paid articles.

For example, for a single paid article, you can set a reading percentage mode, allowing users to read part of the content; then choose whether to pay to continue reading.

For example, Uncle Qi has made more than 3,300 yuan from paid articles in more than a month on his public account. I will explain in detail how to make paid articles in the following updates.

6. Knowledge Courses

If you have very strong professional capabilities in a certain field and have achieved some success, you can monetize your successful experience through knowledge courses.

Experts or experienced practitioners in the field can create courses, solutions, consulting and other products for sale based on the pain points of the target group. The marginal cost of this type of monetization product is very low. After developing a set of courses, it can be sold unlimitedly to one-to-many. And the after-sales service is relatively low! It is very suitable for self-media people who have deeply cultivated a certain field. There are also knowledge service products that deliver heavier goods, such as:

• Account running
• Social Circles/Companion Groups
• Check-in training camp
• …

Although delivery is heavy, the average customer price is extremely high. Of course, your personal ability and link control must be in place, otherwise the delivery result is poor, and it is a one-time business. Of course, don't worry about not being able to sell it. As long as the value you provide can meet the needs of others, you will definitely be able to make money.

Final Thoughts

As long as you implement the above 6 monetization methods, you can really make money every day, it's just a matter of how much you make. Even the most powerful big Vs started from monetizing small businesses. Do small things well, accumulate and summarize continuously, and persist in self-media output, you will definitely find the direction that is suitable for maximizing your own value monetization.

Author: Lao Qi WeChat public account: Qishu Entrepreneurship Circle