Who is the most influential short play creator? Xinbang officially released the "Short Play Creator Influence List"

With the rapid development of short video platforms and the continuous development of user consumption habits, short dramas have become an emerging force in the field of contemporary social and cultural consumption that cannot be ignored. According to the "2023 Short Drama Industry Research Report", in 2023, the short drama market size will reach 37.39 billion, and it is expected to exceed 50 billion in 2024. The short drama market is growing rapidly.

At the same time, we found that the two major platforms, Douyin and Kuaishou, have become the core battlefield for the creation and dissemination of short drama content by virtue of their huge user base and unique algorithm recommendation mechanism.

By the end of 2023, the average daily DAU of Kuaishou short dramas will reach 270 million, and the number of heavy micro-short drama users who watch more than 10 episodes per day will reach 94 million. The number of Kuaishou Star Short Dramas with over 100 million views will reach 326, and 4 works will exceed 1 billion. In 2023, the number of users who actively search for micro-short dramas on Douyin every day will double, and the number of micro-short dramas with over 100 million views will reach 500, of which 12 works will exceed 1 billion views, and the daily views of micro-short dramas will double.

In view of the significant impact of short dramas in social and cultural life, the new list has officially released the influence list and commercial value list of short drama creators on Douyin and Kuaishou platforms based on the data from March 2024, aiming to systematically sort out and objectively evaluate the current status of short drama creation on the two platforms, and provide authoritative and detailed data references and industry insights for the industry inside and outside.

The list covers multiple key dimensions of short drama creators on the Douyin and Kuaishou platforms, including but not limited to basic data indicators such as the number of likes, comments, shares, and fans of the short drama creators. Through the scientific collection and rigorous analysis of massive short drama data, it presents the comprehensive influence of each short drama creator on the platform and outlines the latest development of the short drama industry.

Short drama creators influential list

1. The most influential creators of Tik Tok short dramas

The top creator is "Tujiangkai✨", which ranks 12th in the Douyin platform comprehensive influence list in March. The top short drama creators also have significant influence on the Douyin platform. The creator focuses on campus life, plays multiple roles, and reproduces campus life scenes. The excellent visual expression and character design have won wide recognition from users.

"Seven Chimpanzees" ranked second on the influence list. In the video, "Seven Chimpanzees" appeared in the domineering and costume dramas as "reborn people". Their sharp complaints made them a "mouth substitute" for ordinary people. In March alone, the account gained nearly 2 million followers on Douyin.

"Jiang Shiqi" ranked third in the influence list in March. Since 2021, it has continued to release short drama content, attracting a large number of loyal fans of short dramas. At the same time, the video quality is outstanding and the plot is compact. The creators have created a series of characters with distinct personalities and deep-rooted characters in the short dramas, which has achieved good communication effects and received more than 5.2 million likes in March.

The creators on the list are all MCN-related accounts. In the Douyin short drama track, professional content production organizations represented by MCN have performed outstandingly.

2. Kuaishou Short Drama Creator Influence List

"Seven Chimpanzees" also made the Kuaishou list and ranked first. The creator received more than 21 million likes in March, with a new list index of 995.6 points, leading by a large margin. At the same time, the account gained more than 1.5 million followers in a month, the highest among the creators on the list. The content of "Seven Chimpanzees" is mainly about rebirth, and has produced series such as "Rebirth: I am a Nanny in a Domineering President Short Drama" and "Rebirth: I am a Royal Doctor in a Costume Drama". The plot has a strong sense of substitution and has achieved good communication effects.

"林秋秋-" ranks second on the Kuaishou influence list. The topics are mainly about the preference for boys over girls, the bottom line of illegitimate star-chasing, friendship, love and other highly discussed topics in society. At the same time, the creators appear in real and natural images with excellent picture quality, which is more recognized by users. The total number of content playbacks in March exceeded 140 million times.

"My Grandma and I" ranked third on Kuaishou's influence list. The content focuses on the daily life between grandparents and grandchildren, showing the deep affection and warm interaction between the two generations. This real and touching family theme collides with hot social issues such as school bullying, which can arouse the emotional resonance of the majority of netizens.

Short drama creators' commercial value list

1. Commercial value list of Tik Tok short drama creators

"Jiang Shiqi" ranked first in the commercial value list of Douyin short drama creators, and received more than 5.2 million likes in March. In terms of commercialization, "Jiang Shiqi" released two short dramas in March, "Restart My Life" and "Crossing Mountains and Ridges to Love You", both of which were customized short dramas for Pechoin. In terms of content, the brand was exposed through product placement. At the same time, there are also many contents with links to Pechoin's live broadcast room, which diverts traffic to the brand live broadcast room.

Judging from the MCN organizations to which the creators belong, Silver Land and Malt Media have outstanding commercial value, with 3 accounts each on the list, ranking first on the list.

2. Kuaishou Short Drama Creators Commercial Value Ranking

"Wow A Leng" ranked first in the Kuaishou short drama commercial value list. The creator received more than 120,000 likes in March, and the cumulative playback volume of the content exceeded 13 million times. The plot is mainly about workplace reversal and counterattack. In terms of commercialization, in March, "Wow A Leng" cooperated with Mala Prince to launch a brand-customized short drama "The Intern is a Boss", which achieved brand exposure through product placement.

Judging from the MCN agencies to which the creators belong, Gumai Jiahe and Kuaiyu Culture Media both have 2 accounts on the list, ranking first on the list.