Why is “Zhang Xuefeng of the blind date world” so popular?

Recently, lecture-based analysis-based blind dates have become popular. Various indicators of the blind date partner are listed on a board and analyzed one by one. Let’s read the article to understand what it is about.

"He is 1.78 meters tall, but he didn't say how much he weighs, which means he must be a bit fat." "Being a business owner seems very glamorous, but in fact, the income is completely opaque. I don't know if he is really making money or is in debt." "He is a doctor, has a house and a car, and seems to have perfect conditions, but the problem is that he is 'married for a short time and has no children'"...

Recently, "blind date analysts" have become popular on social platforms. They have attracted many netizens through real-life cases. After their analysis, all kinds of hidden bugs of blind date partners have surfaced. This kind of "mine-clearing" video has made many netizens addicted.

What groups are driving the rise in popularity behind the emergence of "Zhang Xuefeng" in the blind date industry? What is the key to attracting users? How is the current development of the emotional track?

1. Why are “blind date analysts” so addictive?

"Analyze more, this is a great learning experience for young people", "Learning word for word does not necessarily mean it can be used in blind dates, it is a way of thinking that can be used in work and life", "This should be a class for college students", "I can't get enough of it" ... These are the comments under @军师无念's video.

As a new emotional blogger, @军师无念 has gained 450,000 followers in just over a month. His videos focus on analyzing the conditions of boys for blind dates. With a whiteboard, a black pen, and a few personal details, the theme of the video is clearly presented. The analysis of each point is the key to attracting netizens.

In the video series "Is this man marryable?", one of the male guest's qualifications are "1. 32 years old, 1.74 meters tall, unmarried; 2. College degree, contract worker; 3. 4 apartments in the provincial capital; 4. Zodiac sign Pisces; 5. Self-evaluation: loyal, clingy, caring, and able to cook."

Image source: Tik Tok screenshot

@军师无念 said that although such conditions look good, they cannot withstand in-depth analysis. For example, the first condition has no problem with age and height, but does not mention weight, so he is probably overweight. And when the second and third conditions are combined, the income is relatively low but he owns 4 houses in the provincial capital, which is probably family assets, and the houses may not belong to him.

As for the zodiac sign and self-evaluation, @军师无念 said that few serious men study zodiac signs, and their self-evaluation is that they are dog-lickers, which reflects that this boy is average looking. Finally, overall, the male guest is still single at the age of 32, which means that he was screened out during the student days, the beginning of the workplace, the beginning of blind dates and other points where it is easy to get married. He asked back, "Do you want a man that others don't want?"

@军师无念’s videos are not exquisite, with no background music to boost the atmosphere and no rich video footage, but their sharp explanation style has attracted countless netizens.
In addition to the "Is this man worth marrying?" series of videos, @军师无念 also live-streamed and connected with netizens, answering questions and solving emotional problems for many netizens. "How to negotiate the bride price without breaking up?" "How to find a partner if you can't have children?" "Don't be a bad-mouthed man" and other live-streamed videos also received many likes.

Image source: Tik Tok screenshot

In the field of "dating analysts", @九叔来助招, @探长杰森, @齐风聊情感 and many other emotional bloggers have recently appeared. They all focus on the vertical field of female dating. Some call themselves "female emotional mentors", "practical emotional bloggers" and "Internet military advisors". Some even write on their homepages that "there are no unmanageable men, only women who don't know how to do it". At present, the number of fans of these bloggers is generally not high, and their development potential needs to be verified.

However, there are also bloggers who enter this track in an entertaining way, and @Wangwang cousin is one of them. In the video "Three years of blind dating, five years of simulation", the male guest was born in 1996, is 181 cm tall, graduated from the top ten universities in the United States, has no car or house, and currently has an unstable income. When the blogger analyzed these conditions, the style of the painting was relatively normal. When seeing the condition of "sharing a house with a girlfriend, open relationship, and hoping to find one or more people", @Wangwang cousin hesitated to speak, saying that fans can judge for themselves. Some netizens commented in the comment area, "Is this a question of whether to consider getting married? This is a question of whether to report to the police."

Image source: Tik Tok screenshot

In contrast to the blind dates that focus on women, there are also some content on how to win over girls. For example, in the video "Can such a girl be married? Who understands the four words "better to be single than to be unsuitable" by @Hefei Flash Sister, the girl is 32 years old, single since birth, 167cm tall, has a bachelor's degree, and owns a car and a house. She analyzed that such a girl can be pursued, but it is more difficult.

Image source: Tik Tok screenshot

This typical case also sparked discussion among netizens. Some netizens said, "There are several older single women around me. I feel that only Wang Yibo and Zhu Yilong can pursue them." "It's basically impossible to find a partner just by looking at the feeling or the eye. My sister has been looking for a partner for 10 years and she still hasn't found one. She's already 38."...

2. How is the emotional track developing?

Different from the straightforward and realistic content of blind dates, emotional topics are rich and varied, accompanying many stages of life, and have always been popular content on social platforms, which has also spawned countless emotional bloggers. Some of them focus on how to avoid bad men, some focus on how to get along with couples, and some focus on emotional problem consultation. Some horoscope bloggers also involve emotional analysis. The diverse content continues to attract the interest of netizens, which makes the emotional track always have a high popularity.

@心破小k is an emotional blogger with 2.6 million followers on Douyin. His main content is videos about identifying scumbags, and he has also produced many golden sentences. "Keeping a distance means not liking, being hot and cold means not caring, being silent means rejection, answering irrelevant questions is the answer, being uncertain means lying, being in the cold war means not being afraid of losing, not liking means not liking, breaking up means breaking up, and not loving means not loving."

Image source: Tik Tok screenshot

He spoke out clearly about the various love dilemmas of netizens and successfully awakened many people. Some netizens commented in the comment area, "Answering the wrong question is the answer. If I had understood these principles earlier, I would not have been entangled with my ex for so many years." "Girls only fall in love once. Thank you, I have experienced both the sweetness and bitterness of love. I will not be so stupid to others in the future."

However, some netizens are still obsessed and said, "I checked, his zodiac sign is not talkative, I misunderstood him", "I don't believe it, the tarot card says there is still a possibility for him and me", "Why does he chat with me if he doesn't like me? He just likes me"...

@就叫老马吧 calls himself "the light to avoid scumbags". He mainly answers questions and solves doubts for netizens through live broadcast. Before this, he had released a video to identify scumbags, which received countless likes. In the video, he said that scumbags have three characteristics. First, they only engage in ambiguity, and never confess their feelings no matter what the girl suggests or implies, or they only seek speed, adding WeChat in the morning and being together in the afternoon; second, they call me wife, baby, or even more intimate "stinky treasure" before they have confirmed the relationship; third, they keep saying that you are different from other girls before they have known each other for too long, which gives me a feeling that I have never had before.

Image source: Tik Tok screenshot

This video resonated with countless netizens, and some netizens added, "There is another type, this is the first time I've met a girl like you who makes my heart beat faster," "They will also say that they feel like they shouldn't have met you earlier, and they always feel like they are friends who they have known for a long time, but are very unfamiliar." Through multiple videos on identifying scumbags, @就叫老马吧 has also built up the trust of his fans. Some netizens called him "a friend to girls and an enemy to boys," and some even said, "You are the man I trust most in the world."

Unlike @就叫老马吧, which focuses on avoiding bad men, @林有感 focuses on how to get along with the sexes. He has posted several videos such as "Let a man realize that you are stronger than being nice to him", "What the public thinks is right will not make you live well", "If you don't have conscience in economic behavior, don't grow up with a boy", and "Trouble others is a way to get closer to each other", and he has gained 1.92 million followers.

For example, in the recent video "Men are more afraid of your silence at the right time than I need to talk to you", he said that compared with women, men are not easy to feel the urgency and importance of the problem through dialogue, and more practical rewards and punishments will make him more actively participate in your common problems. However, cooling down is different from cold violence. Silence is very subtle. It does not mean to expose the other person every day, which is harmful, but everyone needs a more appropriate time to talk.

This topic is not universal in real life, so it has attracted countless netizens to discuss, "I recently watched a dog training video and had similar feelings," "Only those who care will care about your silence," "Men's love is shallow and rare, they always love themselves, we should think more about ourselves. The funny thing is that when we no longer pay too much attention to them, they start to love and become nervous"...

3. Is emotion a good business?

At present, emotional consultation, video payment, advertising orders, and window display are the more common ways for emotional bloggers to realize their income. Some bloggers even launch paid learning groups, take apprentices, sell courses, and other ways to realize their income. The specific charging standards vary from blogger to blogger.

For example, @军师无念 mentioned in the video that his consulting fee is 50,000 yuan/year, Douyin live broadcast is 10 yuan/10 minutes, one-on-one with apprentice is 180 yuan/time, learning group is 99 yuan/year, and the course "From Love to Marriage" is priced at 199 yuan. In addition, he also set up paid videos, which require 10 Douyin diamonds to watch.

Image source: Tik Tok screenshot

However, as a new blogger, @军师无念's premature start of full commercialization has caused disgust among some fans. Many netizens said, "Brother, you can't earn much with just one cent, and your popularity among passers-by will be ruined. It's not worth it." "You couldn't help but come back to express your thoughts after you swiped away. You are too anxious." "I won't watch it if I pay. I don't want to spend a penny on a man (except my dad)"...

Among the many ways to monetize, emotional consultation is the most common commercial path. Many emotional bloggers, such as @心破小k, @就叫老马吧, @齐风聊情感, @探长杰森, etc., have this business. However, @林有感 is more focused on advertising orders, and many brands, such as Alipay, Good Medical Insurance, and Laifen, have appeared in his videos.

In general, users' high demands for emotions have spawned countless emotional bloggers, and also driven the emotional track to continue to rise in popularity. The uniqueness and diversity of users' emotional problems have also built a rich way for emotional bloggers to monetize. It is foreseeable that more emotional bloggers will emerge in the hot emotional track with broad monetization space, and only bloggers who can give feasible suggestions and truly help users solve emotional problems will go further.

Author: Aries

Source: WeChat public account "TopKlout (ID: TopKlout)"