Turning gifts into a hot-selling business! Post-00s entrepreneurs set their sights on this and sold thousands of them

In the context of the rapid development of e-commerce, the variety of goods on the small mobile phone screen is dazzling. Are you also attracted by gifts? This article introduces entrepreneurs' innovation of gifts and uses them as commodities as a unique entrepreneurial direction. Let's take a look.

Your mother is busy grabbing free eggs, and you are busy grabbing free white geese.

After working in an online store for four months, Liang Jialin, a young man born in the 2000s from Dongguan, decided to start his own business. He also thought of the products he would sell, which he would sell as a gift that his boss disliked - a big white goose doll.

In the eyes of the boss, the "big white goose" is an Internet celebrity plush toy, not a mainstream product, but a gift for welfare distribution. But in Liang Jialin's eyes, this "goose" is full of contradictions - cute and silly, sad and inspirational, very stress-relieving. It has its own "Internet celebrity temperament" and is a good product for entrepreneurship. Although the store only has one product, the big white goose doll, he matched it according to the length, model, etc., and actually posted 54 links.

In Liang Jialin's store, the small "big white goose" is half a meter long, and the large one is nearly two meters long. People can freely combine them according to their height, age, etc. This product is popular with all ages. Mothers like it, children love it, and lovers can give it to each other as a gift. Even the promoters on the street who use loud speakers to promote the express version of a certain APP will buy dozens of geese from him at one time.

Within three months of opening the store, he had already sold several thousand "big white geese".

1. “You have to fight hard”

"People always have to fight hard." Liang Jialin told himself when he just graduated from school. Born in 2002, this young man from Dongguan did not want to succumb to the arrangement of fate and always wanted to break out a different path.

Liang Jialin was born in a rural area of ​​Dongguan. His parents were farmers. His family was not well off. After finishing junior high school, he entered a vocational high school to study professional skills. When choosing a major, the first factor he considered was "being able to make money". "I originally wanted to study e-commerce, but by mistake, I applied for maintenance." Five years later, Liang Jialin graduated. When he entered society, because he did not want to work in maintenance, he looked for e-commerce related jobs on recruitment websites and went to work for a company that sells sports equipment. He was engaged in online store operations and customer maintenance, and gave red envelopes and other benefits to repeat customers.

After working for half a year, Liang Jialin was paid 3,000 yuan a month. After paying for rent and food and clothing, he could not save any money. He thought about quitting. So he went to work in a large furniture factory.

The boss of the furniture factory is a man of the same age as him. He had sold furniture offline for many years before, but because he was optimistic about e-commerce, he "resigned and went it alone". In Liang Jialin's eyes, this is a very daring boss. In expanding sales, he traveled all over the country to meet customers and negotiate prices alone. He is not worried when he encounters old customers who ask for credit, "The company's annual sales are about 10 million yuan, but he dares to ask for 200,000 yuan on credit". In terms of products, this boss takes a personalized route, studies the style of Internet celebrities, improves the design, and has gained a group of fans who like Internet celebrity-style furniture online.

Not only that, the boss is also very generous in distributing benefits. Not only does he send "big white geese" to new customers as a benefit for placing an order, he also sends large-sized "big white geese" to many old customers as a benefit for old customers. In a month, Liang Jialin can send out hundreds of "big white geese", ranging from half a meter long to more than one meter long, "every day".

After sending out "big white geese" for more than four months, he suddenly had a new idea. At that time, he found that it was difficult for both large and small merchants to survive in the industry. In order to increase sales, many merchants would lower prices and offer benefits to attract customers with the attitude of "first beat the competitors". The profit of the product was getting lower and lower, but the "big white goose" became the first choice for merchants to offer benefits, and the demand was getting higher and higher.

Liang Jialin thought that selling "big white geese" might be a good business.

2. Focus on the gift business and only sell one item in the store

Liang Jialin wanted to make a name for himself, so he found his brother who was working on a construction site and told him about his entrepreneurial idea. After hearing about the development prospects of "Big White Goose", Liang Jialin's brother was tempted and "invested" 30,000 yuan to purchase goods.

In the past, many online shop owners would give away small-sized "big white geese" for more than 10 yuan each, because "big sizes are too expensive." So when Liang Jialin first opened his shop, he didn't know how many types of "big white geese" there were on the market. When he really got into the business, he was amazed, "A simple 'big white goose' can have several sizes. The small size can be half a meter, and the big size can be nearly two meters, and it takes up half of the bed when spread on the bed." He decided to only sell "big white goose" dolls in the whole store, and also named the store "Big White Goose Toy Store."

Unfortunately, the name of the store had already been used by another store. He had to settle for the next best thing and chose the duck, a "close relative" of the big white goose, as part of the store name. In the end, he named the store "Big Duck Toy Store". However, if the entire online store only had one "big white goose" link, it would be too monotonous. He purchased different models of "big white geese" and made combinations, such as buying a large and fat "big white goose" and giving away a small "big white goose". He posted different product pictures and hung more than 50 links in the store.

Liang Jialin was under great pressure. "When the store received an order, the factory we cooperated with sent a 'big white goose' without stocking up." However, because he had to rent a house, more than 10 days later, the sales volume could not support the rent, and he was under great pressure to survive.

But the "big white goose" that filled the screen gave him a healing power. He felt that to do business, one must be brave enough to fight, so he spent more than 10,000 yuan on advertising and could receive several orders a day.

3. New stores sell thousands of units

As soon as he received the order, Liang Jialin couldn't wait to share the joy with his family. His sister likes toys, so she put a big "tilapia" doll on her bed, which was about one meter long. "It looked a bit scary, not as cute as the 'big white goose'." So he gave his sister the biggest "big white goose" as a gift, which made the room look much warmer. In addition to stores and shopping malls using the "big white goose" as a traffic-generating artifact, some field sales personnel also use the "big white goose" as a "field sales artifact."

While our parents were busy grabbing eggs, today's young people are busy grabbing "big white geese". In the busy commercial areas of big cities, you can often see a group of young people rushing around a car of "big white geese" for consultation. Although many of them are not interested in registering new products or downloading apps, they have no resistance to "big white geese" and have made an "exception" for themselves.

The "big white goose" is not only a "secret weapon" for business promotion, but also a healing toy for modern people. Mothers buy "big white geese" for their children to play with and use as pillows when sleeping, saying that it has a soothing effect. Couples will give "big white geese" as gifts, and it has become a magic weapon for boys to coax their girlfriends. Many girls have almost no resistance to such a cute "big white goose".

The "big white goose" also has a sad and cute side. On the Internet, some people posted photos of the "big white goose" lying on the computer or slumped on the workstation, which resonated with many netizens, saying that it was like seeing themselves playing badly, which fits the current feeling of exhaustion and powerlessness, and is silly, cute, infuriating, and funny. The "big white goose" has lived out another self who dares not "refuse mental internal consumption and goes crazy when something happens", which is the state they yearn for.

The "big white goose" is cute, sad, healing, and bad, and many people can find happiness in it. One month after opening the store, Liang Jialin could sell dozens of "big white geese" a day. Three months after starting his business, he sold thousands of "big white geese", and this business could finally support his daily life.

It is the "Double 11" promotion period, and Liang Jialin signed up for the event. This is his first "Double 11" after starting his business. He looks at the data every day, hoping to increase the sales of "Big White Goose" and make his life better.

But life is full of ups and downs, and so is business. There are no permanent winners, nor are there complete losers. People must always have the power to heal themselves. Looking at the "big white geese" that fill the screen, although he is busy and worried, he is not too anxious. "Every extra one sold can heal myself and others."

Author: Jiang Xuefen Editor: Zheng Yawen

WeChat Official Account: Seller