What does Amazon store association mean? What are the reasons for association?

Many merchants on Amazon do not just open one store, but sometimes they open two stores. Sometimes, the two stores are associated with each other, which makes merchants anxious. What does Amazon store association mean?

1. What does Amazon store association mean?

Amazon association is a protection mechanism of Amazon. In order to ensure fair competition among sellers and shopping experience for buyers, it limits a seller from having multiple seller accounts. The so-called association means that Amazon learns through technical means that the seller operates multiple seller accounts, which leads to multiple stores being banned. It is more difficult to appeal back.

You can only register one seller account on Amazon. You cannot operate or maintain multiple seller accounts. Amazon can detect all sellers' backend operations. If Amazon's algorithm determines that several accounts are operated by the same person, then these accounts will be considered to be related to each other by Amazon. This is usually detected automatically by the system.

What are the relevant elements of association?

1. Hardware: computer, network cable IP, router, modem, network card information, hard disk information, etc.

2. Registration information: company name, personal name, credit card, address information, telephone number, email address, payment account number, etc.

3. Software: browsers, fonts, protocols, cookies, software in the computer such as input methods, user habits such as typing speed, etc.

4. Product category: product similarity <30%, pictures, SKU, product description, etc.

5. Trademarks: using registered trademarks of blocked stores, KYC review information association, and selling products from dead accounts.

Amazon store association is not allowed by the Amazon platform. Once an association occurs, it can easily lead to the store being blocked. Therefore, when you find that your store is associated, you must unlink it in time.

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