At the same time, all major platforms announced that the real-name system for self-media front desk

On October 31, WeChat, Weibo, Kuaishou, and Douyin successively issued announcements on the real-name display of the top "self-media" accounts in the near future. The promotion of the front-end real-name system on multiple platforms has taken a step further. Let's take a look at the requirements of each platform.

Just yesterday, WeChat issued an announcement regarding the top self-media accounts displaying their real-name information. In the near future, it will first guide "self-media" accounts with more than 1 million "fans" to display their real-name information .

In fact, as early as July, there was a preview of the real-name system. On July 10, 2023, the Central Cyberspace Affairs Commission issued the "Notice on Strengthening the Management of "Self-Media". The new regulations will strengthen the control of the "self-media" field by imposing qualification certification, strengthening rumor management, and standardizing account operations.

This is not the only company that has issued a notice requiring real-name authentication. Almost at the same time, Douyin, Kuaishou, WeChat, Weibo, Toutiao, Xiaohongshu, and Bilibili all issued notices requiring the display of real-name information of accounts, but the data and requirements vary depending on the platform itself.

Next, let’s take a look at the requirements of each company.

1. WeChat

WeChat will guide "self-media" accounts with more than 500,000 "fans" to display their real-name information in batches and stages . In the near future, it will first guide "self-media" accounts with more than 1 million "fans" to display their real-name information.

According to the number of fans of WeChat public accounts and video accounts, for "self-media" accounts on the platform with more than 1 million "fans", after the user confirms and agrees to display , the real name of the registrant will be displayed if the account registration subject is an individual, and the name of the company or organization will be displayed for institutional accounts. Relevant real-name information can be viewed on the account information page.

The platform encourages "self-media" creators to express themselves truthfully and provide users with higher-quality and more reliable content. "Self-media" accounts with more than 1 million "fans" that do not display their real-name information to the outside world will have their account traffic, income, etc. restricted.

2. TikTok

"Self-media" accounts with more than 500,000 followers and that publish content related to current affairs, society, finance, education, medical care, justice, etc. must authorize the platform to display the certified real-name information on the account homepage.

"We-media" accounts that meet the real-name information display conditions will receive a notification from the website, and can perform authorization operations according to the prompts. If the account receives the notification but does not authenticate or authorize, it will affect the account's content dissemination, commercial benefits, etc. until the authentication and authorization display are completed.

3. Kuaishou

"Self-media" accounts with more than 500,000 followers in domestic and foreign news, social hot spots, and professional fields such as medical and judicial fields will receive relevant notifications in batches and stages . They can operate according to the notification prompts and display their real-name information on their personal account profile page after obtaining consent. The first batch of notifications will be sent to self-media accounts in related fields with more than 1 million followers. Accounts that mainly share personal daily life are not within the scope of front-end real-name.

The platform only opens the permission to view other people's real-name information to qualified accounts. It is prohibited for non-logged-in guest users, users who have not passed the real identity information authentication, users with abnormal behavior, etc. to view the relevant real-name information.

4. Toutiao

"We-media" accounts with more than 500,000 followers in the fields of social politics, international affairs, military affairs, finance, law, education, health, etc. will receive notifications in batches and stages . The account owner can choose whether to authorize the platform to display real-name information after receiving the notification. Accounts that mainly share personal daily life will not receive relevant notifications from the platform.

5. Weibo

The website will soon guide "self-media" accounts with more than 1 million followers in professional fields such as social current affairs, military affairs, finance, law, and medical care to fill in real-name information. Later, it will gradually expand to "self-media" accounts with more than 500,000 followers in related fields , and display their real names on the front desk after the user agrees. Ordinary users and accounts in fields that mainly share personal daily life will not be affected by the front desk real-name display.

For users who receive private message guidance but do not fill in the real-name information on the front desk, the traffic and income of their accounts will be subject to partial restrictions, including restrictions on recommended flow display, hot search display, advertising revenue sharing, and reward income.

6. Little Red Book

Xiaohongshu platform will guide "self-media" accounts with more than 500,000 fans to display their real-name information on the front desk in batches and stages. The first batch will send in-site letters to "self-media" accounts with more than 1 million fans , and after obtaining the user's consent, display the real name of the real-name authentication on their personal homepage.

If the relevant "self-media" accounts do not agree to display their real-name information in the foreground, the account's economic benefits, traffic distribution and other rights and interests will be restricted in the future. The foreground real-name information display work carried out this time can further enhance the credibility of the head accounts, facilitate users to implement social supervision for the public interest, and create a clear cyberspace.

7. Station B

In order to strengthen the management of "self-media", improve the management system and mechanism, and maintain a good online public opinion ecology, the community will guide "self-media" accounts with more than 500,000 fans to display their real names on the front desk in batches and stages.

The community will first guide self-media accounts with more than 1 million followers to perform real-name operations on the front page. After the user agrees to the real-name operation, the relevant real-name information can be viewed on the account information page; if the user does not agree to the real-name operation, the subsequent account traffic, income, etc. will be restricted.

Source: WeChat public account "Jianshi (ID:jianshishijie)"