The public account [Content Boost] is in internal testing, and the traffic is coming!

WeChat official accounts recently launched a new feature - content boosting, which brings new traffic opportunities for content creators. Through this feature, creators can select their own published articles for promotion, similar to Douyin's DOU+. This change not only brings more public domain traffic to official accounts, but also provides creators with a new growth path.

I just said it a few days ago that official accounts can modify the titles of published articles.

Unexpectedly, the official account has secretly hidden a new function, which allows accounts to pay to promote the articles they publish. This is also good news for content creators.

1. Content boost is now online!

This function in the internal beta of the official account is called content boost , which allows creators to choose articles they have published and send traffic to them, similar to dou+.

This function has been launched on the video account for a long time and is called video heating.

According to the information of some users on the Internet, it is roughly summarized as follows:

• Scope: Some users participate in internal testing.
• Standard: Some say that public accounts with less than 10,000 followers have a chance, but the details are unclear.
• Time: temporarily support the promotion of content released within 3 days.
• Exposure: The amount is not available yet, but the maximum exposure limit for a single article is 5,000.
• Presentation: It will appear in the "Look" section of the subscription account, and I think it will also appear on the search page later.
• Content: There will be restrictions on various illegal diversions, marketing, medical beauty, etc., and the content of the traffic will be reviewed.

To be precise, the current [Content Boost] is not the paid content heating of Video Account and Douyin’s paid DOU+.

More similar cheering packages like Toutiao’s and Xiaohongshu’s note promotion coupons are official traffic coupons, but whether individuals will be allowed to pay directly in the future is not impossible.

Image: Official account

Image: Xiaohongshu

Image: Toutiao

2. WeChat public accounts are becoming more and more public

Official accounts always like to update in a sporadic manner, but there is one thing we can see, that is, official accounts are becoming more and more public.

Just like this time the content promotion provides traffic packages to authors, it means that the official can actually control the display of content.

In the past, public accounts were the only dominant content channel, and even early Weibo, portals, and Toutiao had to give way to them.

However, with the rise of short videos + live broadcasts + algorithm recommendations, platforms represented by Kuaishou, Douyin, and Xiaohongshu are gradually shifting users' attention and purchasing power.

WeChat missed the opportunity to develop short videos, and later we can see that many of the functions and methods of the video account are similar to those of Douyin.

As a public account that has been in operation for 10 years, it has to move from closed to open.

From the official account's account recommendations, message push, content modification, to the current internal beta content promotion, it can be seen that the official account hopes to attract more content creators to stay on the platform.

3. It’s too difficult for newbies to create an account

It has to be said that if a novice just writes for a public account, it is very difficult to increase followers and gain exposure.

In the past year, the official account has adjusted its recommendation mechanism, giving many people the opportunity to exploit bugs.

I created a lot of small accounts to earn traffic revenue from the official accounts, and many of them were written using AI.

On the contrary, the number of readers of new accounts that write content seriously is always stuck within 50 or 100.

Although WeChat official accounts have made so many changes to the so-called traffic promotion mechanism, it is actually not friendly at all to small accounts, new accounts, and some old accounts that write content seriously.

I personally have a small account that I have been writing for a year. I update it every day, but the number of followers has never exceeded 500.

On the contrary, others posted a few pictures of beautiful women and wrote some gossip and entertainment, and the number of readers easily exceeded 10,000. Many of the contents were old news from a few years ago that were rewritten using AI.

Therefore, if the official account really wants to retain some users, it should provide some practical support to new users.

4. Maybe there will be a new opportunity

If we look at the content boost function alone, since it is currently in the internal testing phase, if it can be fully opened in the future, students with business sensitivity should be able to see a potential opportunity.

• It can be fully open, even if it is only for accounts with 10,000 or 20,000 followers.
• Content delivery allows users to customize promotion, even if each piece of content is limited to 5,000 exposures.

As long as these two requirements are met, this is a good opportunity to make money for friends who are good at generating traffic, creating private domain IPs, and doing project training.

Write your own story and content, and prepare 10 or 20 accounts at the same time.

Especially if you are working in a certain vertical field, such as private domain, IP, etc. training, if you have 20 accounts investing traffic and directing traffic through content, the effect will be very good.

You can even set up a group of [Content Boosting] accounts, where everyone can use this function to gain exposure, attract fans, etc.

You can think about the specific gameplay first. After the full version is made public, I believe we will see many cases.

Author: Shili Village

Source: WeChat public account "Shili Village (ID: shilipxl)"