How to take advantage of Halloween's popularity? These 6 common tricks are worth reading!

This article starts with the characteristics of users on various social media platforms, analyzes the marketing strategy for Halloween, gives specific marketing plans based on different industries, and finally shares 6 Halloween marketing tricks. It is recommended for those who want to seize the Halloween marketing.

As a national holiday event, Halloween has been participated in by more than 100 countries and regions, making it one of the most widely covered and most participated festivals in the world. For global sellers, it is an important marketing moment that cannot be missed.

Next, let's discuss what are the "ghost ideas" that will make people shine this Halloween~

01 Different channels and industries - how to use advertising creativity to increase sales?

1. How to use different social media?

Brands should strategically leverage social media platforms for influencer marketing during Halloween to effectively reach their target audience.

1) Instagram

The platform’s widespread reach, especially among Millennials and Gen Z, makes it a great channel for engaging Halloween content.

KOLs can showcase outfits, makeup tutorials, themed decorations and DIY projects through posts, stories and videos.

2) YouTube

With a large user base seeking in-depth information and entertainment, YouTube offers an opportunity to showcase brands in a comprehensive and engaging way.

KOLs can create comprehensive tutorials, DIY projects, haunted house tours, and product reviews.

3) TikTok

The platform’s popularity among younger demographics makes it an ideal choice to reach Millennials and Gen Z during Halloween.

Creators can share quick and engaging clips featuring costume changes, quirky challenges, or mesmerizing decorations.

4) Pinterest

Pinterest is another valuable platform for Halloween campaigns, providing KOLs with a space to share and promote creative and inspiring Halloween-themed badges.

Brands can work with KOLs to curate sections that showcase their products in a Halloween context, providing inspiration for users looking for costume and decoration ideas.

5) X (formerly Twitter)

It is a versatile platform for sharing Halloween promotions, announcements and engaging with a wider audience.

Brands can share timely updates and participate in popular conversations related to Halloween.

2. How to do it in different industries?

1) Beauty

Strategy: Post a Halloween-themed makeup tutorial or challenge.

Specifically, you can create horror makeup looks using your products or being "inspired" by them across multiple platforms such as TikTok, YouTube, Pinterest, Snap, etc.

You can also consider working with KOLs to hold Instagram competitions or TikTok viral challenges to attract UGC creation.

Brands like NYX Cosmetics, Urban Decay, and MAC Cosmetics were among the first to adopt this trend.

However, even non-beauty brands can leverage its popularity by working with relevant cosmetics brand partners or independent content creators.

For example, in 2009, MAC Cosmetics partnered with ELLE magazine to invite editors to the Pro Store to experience the “weird sexy looks” being created.

Likewise, Warner Bros. selected NYX to host a MUA competition, charging entrants a fee to create their best DC Comics character-inspired look.

2) Fashion

Strategy: Release Halloween-themed products and styling guides.

Brands can work with KOLs to incorporate their products into creative Halloween looks, providing new ways to showcase their merchandise during the holiday season.

Fashion brands can also look to collaborate with brand affiliates to create special Halloween campaigns, in-store events and limited-edition merchandise.

For example, Topshop collaborated with Netflix’s Stranger Things and used KOLs to promote it on their accounts.

3) Crafts

Strategy: Visual pictures, DIY.

Create beautiful images to highlight your range of products.

Partner with a lifestyle influencer to create a full “how to” instructional blog.

4) Food and Drinks

Strategy: Launch Halloween-exclusive products and create recipe tutorials.

For example, brands such as Marks & Spencer and Burger King launch limited edition products every year – Colin the Caterpillar.

Non-food brands can leverage food and beverage influencers to create delicious content across platforms. For example, a book publisher who wants to promote its latest release could work with a popular baker to create a cake using characters. A florist could work with a bartender to create an orange and black bouquet-themed cocktail.

02 Ignite a new wave of holiday consumption! ——These 6 common routines are a must-see!

Direction 1: Cook or bake scary food!

Sweet treats are popular all year round, so why not give them a spooky twist this Halloween? Get on the trend by partnering with influencers who can show their audience how to cook or bake scary treats. Choose influencers who are up to the challenge!

Google-sponsored influencer Rosanna Pansino captured exactly that in her last-minute recipe video.

Direction 2: Show off your pumpkin carving!

Nothing says Halloween is around the corner like the sight of jack-o’-lanterns everywhere! Pumpkin carving is synonymous with Halloween, so choose an influencer who can showcase their carving talents this season.

Influencer DaveHax shows us how easy it is to get everyone in the right mood by carving a jack-o'-lantern.

Direction 3: Dress up your furry child

Everyone loves fur babies! If your company offers products or services for pets, now is the perfect time to work with influencers who can show off the quirky side of pets this season!

Check out YouTube star Stephanie Moratto, who is known for having a ton of pets. Because she loves her pets, she jumped at the opportunity to dress all of her dogs in clothes!

Direction 4: Weird Halloween Makeup

If your company focuses on makeup, then partnering with a makeup guru is one of your best shots for Halloween this year! Choose an influencer who can showcase your products in a makeup creative video.

YouTube star Stephanie Toms is an amazing makeup artist who creates outstanding, scary looks!

On Halloween, people's costumes and makeup are often combined with currently popular IPs to increase their appeal.

This year's popular Halloween IPs include horror movie and TV series themed costumes, such as IT and Wednesday, as well as game role-playing games such as Dark Deception and Silent Hill. Brands can refer to popular IPs to develop themed products, but they also need to pay attention to copyright issues.

Direction 5: DIY Halloween decorations

In recent years, "DIY" has gradually become one of the most popular trends for Halloween. Data from Google Trends shows that the popularity of "DIY Halloween" has risen sharply in the past 90 days. On social platforms such as TikTok, the hashtag #diyhalloween has been played more than 600 million times, among which popular DIY themes include ghosts, pumpkin lanterns, bats and other Halloween accessories.

You can foster your creativity and imagination by working with content creators who specialize in how to make your own decorations for an unforgettable party!

Direction 6: Leverage Halloween tags and trends

TikTok and Instagram have become hotspots for Halloween content due to the nature of their dissemination trends and challenges. On these platforms, brands can publish a series of Halloween-themed activities and establish "labels" on their official accounts to set Halloween-related attributes for their products. They can also cooperate with influencers to publish some interesting interactive content to encourage everyone to actively share on the platform and increase product exposure.

TikTok popular tags↓

There are many other ideas for Halloween marketing, such as sharing Halloween-exclusive promotional codes, Halloween countdown events, Halloween challenge events, etc. This requires combining your actual products or services to develop a Halloween marketing plan.