A function has been quietly updated in the background of the official account!

Yesterday, the WeChat public account backend quietly updated a new function - you can view the number of people who have crossed out an article and the number of people who have forwarded it. Will this small change have any impact on the spread of articles? This article explores this issue.

WeChat official accounts are quietly testing new features while doing great things quietly!

Just yesterday, Jianshi discovered a small functional change in the backend of the official account:

In the WeChat public account backend, you can view the number of people who have crossed out an article and the number of people who have forwarded the article.

This small change may have a significant impact on the secondary dissemination of articles, the improvement of private domain operation efficiency, and the improvement of article content quality. Next, let's take a look at this new function change and its impact with Jianshi.

01 New changes to the public account line function

When you enter the WeChat public account backend, you can see the article data dimension column, and a new display has been added: the number of people whose articles have been crossed out.

After clicking the "Dash" button, you can see the following interface:

This function interface shows the public account operator how many users have underlined where in the article, and which ones are the selected underlines. Judging from the feedback from the industry, there are no clear rules for the mechanism of the two selected underlines.

But from this update, we can see the platform's emphasis on the "line-drawing" function.

What is particularly surprising is that this function can also be combined with the mechanism of "recommending underlined sentences in subscription account information flow".

The latter also started internal testing a few months ago, and users can see it in the path of "Subscription Account Messages-Discovery". The golden sentences and articles marked by users will have the opportunity to be displayed in the subscription account information flow.

Moreover, the follow, share, favorite, and like buttons at the bottom of the interface are very obvious, which can guide users who see the page to perform subsequent actions such as forwarding and following.

02 The article has greater potential for secondary exposure and dissemination

This small update to the official account not only makes it easier for creators to get more exposure and attention for their articles, but more importantly, it may affect the efficiency and direction of the entire private domain operations in the future. The efficiency of article dissemination and private domain operations will also be improved.

First, it will affect the efficiency of article dissemination, and secondary dissemination will be more convenient and have more potential.

Public account articles usually require operators to refine and screen article summaries themselves, but it is inevitable that authors and readers will have different views on the same article, which sometimes results in "what the author writes is not what the reader wants to read"

After this change, operations staff can see the golden sentences that readers have personally participated in underlining, which will help them to better focus on readers' areas of concern and spread the articles better.

As mentioned earlier, the golden sentences and articles that are shared with a line will appear on the subscription account's information flow page, which will greatly promote the secondary dissemination of the article. Users can click on the golden sentences, read the article, and then follow the official account.

Secondly, it will affect the efficiency of private domain operations, making it easier for operators to better understand user needs and perform user operations.

The crossed-out cards can be forwarded to communities, Moments, and other scenarios, which will greatly enhance the user's identity transformation from public account readers to private domain users.

The new function also enables public account operators to more accurately obtain the content direction that readers want. This indirect interaction will improve the overall fit between public account articles and readers.

Operators can obtain user focus based on user-defined content, and customize content and products that better meet user needs by "making their own user big data", thereby improving private domain operation efficiency. Future articles will be more accurate and will become an important means to improve user stickiness in private domain operations.

In addition, by observing the golden sentences underlined in the articles and the number of forwardings, operators can better understand user needs and classify and stratify user needs. In the future, public account articles will be more sophisticated in the circles they target or serve, and the content will become more and more "elitist". Articles with circle content will have a better market in the future, with more accurate positioning and greatly improved user efficiency.

Finally, the quality of article content will be improved. Future popular articles will definitely have the characteristics of "good title + good golden sentences".

Previously, the logic for increasing the click-through rate of public account articles focused on the beginning, end, title, cover, etc. This led to the rampant use of clickbait titles in the WeChat public account field for a long period of time.

Tencent has also issued different restrictive rules many times, but "the devil is always one step ahead of the saint", thanks to the extremely high influence of good titles on the click-through rate of public account articles, there are always many title parties that bypass various restrictions and use exaggerated and unrealistic titles, creating empty texts with more than 100,000 readings.

This small change can actually promote the public account articles to return to the essence of the article, and encourage the public account operators to shift their work focus back to the quality of the article itself, while also stimulating the public account long articles to be revitalized.

It is foreseeable that the hot articles in the future will have the characteristics of "good title + good golden sentence". Good things will always have a market. On WeChat, a platform with more than 1 billion users, operating private domains through public account articles will be less likely to see the phenomenon of "unappreciated talents" than before, and good content will be seen by more and more people.