How to find customers on Alibaba International Station? Tips for developing new and old customers

Whether you are doing domestic e-commerce or cross-border e-commerce, customer resources are very important. Only with more customer resources can you have the opportunity to close more orders. So how does Alibaba International Station find customers? Let's explain this to you below.

1. Buyer information collection

Collect all potential customers’ information and contact details and organize them into a form for follow-up.

Step 1. Go to Alibaba Backstage - Business Opportunity Communication - Inquiry, and select the time from recent to far in the month to filter all;

Step 2. Select a specific time period and click to view details;

Step 3. Collect the customer’s information according to the requirements of the form and develop the inquiries according to priority.

2. Bulk Marketing

To do customer stratification, there are fixed customer groups and dynamic customer groups. Create a new dynamic customer group, select basic attribute tags or customer behavior tags to form a customer group, such as business type, purchase number, and then set detailed conditions. The customer group can belong to a certain country or region at the same time. Set precise conditions. In order to facilitate later tracking, you need to define a name for the customer group.

We can create several customer groups, combine content marketing, and conduct targeted marketing for different customer groups. In a new marketing campaign, just set the campaign name, customer group, campaign time, campaign content, delivery channel, email template, and sending time.

3. Customer analysis

Go to Customer Management - Customer Analysis - Network Preferences, where we will analyze the keywords buyers use to enter the store, the ranking of the keywords, which products buyers visit the store, and how popular they are.

In addition to the situation of our store, we can also see what words buyers search for, their rankings and popularity in the preferences of the international site. This helps us quickly compare the buyers who come to our store with the buyers on the entire network and determine whether our store is on the right track.

At the same time, we will analyze customer behavior and understand buyers' category preferences, purchase amounts and MOQs from the distribution of customer behavior. Analyzing the proportion of new and old customers, the distribution of transaction times, the distribution of transaction amounts and the distribution of average customer prices from the customer composition will help us adjust the company's products and pricing strategies in a timely manner.

As an e-commerce merchant, you must retain old customers and continue to accumulate new customers. The more customer resources you have, the greater the sales and traffic of the store, thus bringing more profits to the store! Finally, I hope this article can help you!