Xiaohongshu launches social tool

Recently, it was discovered on Xiaohongshu that the internal beta AI dialogue function has been enabled in Xiaohongshu’s group chat. AI characters can be introduced into the group, and group members can interact with the characters.

It is reported that Xiaohongshu’s feature was launched before September, but it has been in the internal testing stage and has not been fully launched, and the group receiving the internal testing has been random.

Next, let’s take a look at the functions of Xiaohongshu’s group AI dialogue function:

AI chat beta function

The internal beta notification mainly displays two items: one is an introduction to the gameplay of AI chat; the other is the selection of AI characters.

In the introduction, you can find that after adding an AI character to a group chat, you can start a conversation by @ing the AI ​​character. And depending on the character you choose, the words and methods of answering will also be different.

In the official chat tips:

1. The more detailed and specific the group members’ comments and questions are, the better the AI ​​character’s responses will be.

2. Unlimited possibilities for AI roles are opened, such as role-playing/question answering/co-creation…

3. If you are not satisfied with the AI ​​character's response, you can try asking the question a few more times in different ways or continue to ask additional questions.

4. You need to apply to add a group AI role, and you can only add it after the group owner agrees.

Currently, due to technical limitations, the AI ​​character can only provide feedback on the current conversation and can only recognize text conversations.

2) In the role selection column, you can see many user-created AI characters for group members to choose from.

The types of roles are wide-ranging, covering various fields, such as all-round assistants, TV drama characters, game characters, characters with certain specialties, etc.

The following is a conversation between Jianshi and two AI characters:

It can be found that after the AI ​​characters are set, their conversation styles are very different. In addition, in addition to using AI characters created by others, users can also create their own favorite AI characters. Create the conversation style of the AI ​​through the introduction and description of the character.

Creation examples are also given in Xiaohongshu's official guide.

A large number of new groups were born here

The number of users who have received this internal test is not large at present, but the groups that have received the internal test have been sought after by many people without exception. This internal test can be said to be a powerful tool for Xiaohongshu in the community.

First, the community has become more active.

On Xiaohongshu, many users who received the internal beta notification posted screenshots of their group chats, and a large number of comments in the comment area expressed their desire to join the group. There were also group owners who posted articles saying that after the internal beta test, the number of people joining the group increased exponentially, and the originally quiet group became very lively.

Second, the set AI roles will help assist businesses in operating within the community.

As mentioned earlier, AI roles can be set by users. In this way, merchants can set up exclusive AI roles that can assist their own operations. For example, beauty merchants can set up beauty assistants; clothing merchants can set up clothing design expert assistants; user feedback groups can set up small customer service, etc.

When users have questions or other feedback, on the one hand, they can communicate directly with the merchant, and on the other hand, they can quickly resolve the problem through a simple method of tagging the AI ​​assistant.

Of course, there are also group owners who have reported that due to the mixed quality of the group members, the order in the group has become chaotic, and finally they have to clean up the group members on a large scale. At present, this function is still in the internal testing stage, and some mechanisms have not yet been fully perfected. While we see opportunities, we must also pay attention to the possible negative impacts.

Xiaohongshu's internal beta test is tantamount to strengthening its internal social attributes. It is not difficult to imagine that behind these initiatives, Xiaohongshu is trying to create a closed business loop.