Overcoming @一笑倾城, "Electronic Girlfriend" becomes the new top streamer on TikTok

Now, Douyin has become an app that everyone cannot live without. I believe that almost everyone has one. The competition among bloggers on Douyin is fierce. This article analyzes typical cases from the Douyin fan growth list in August. Is it suitable for ordinary people to learn from? Let's take a look.

Douyin's August fan growth list has been released. Let's take a look at the list first:

The account that topped the fan growth list this time is the gaming expert @旭旭宝宝. As the "strongest anchor" in the DNF circle with a very high reputation and the top streamer in the gaming anchor circle, @旭旭宝宝 himself has an extremely large fan base. On August 18, he switched to Douyin to start his first live broadcast, which quickly accumulated a lot of popularity, and his fans increased by 294.6W in one live broadcast. Throughout August, @旭旭宝宝 gained a total of 972.8W fans. As of press time, the total number of fans has reached 1507.7W, and the speed of fan growth is quite amazing.

@旭旭宝宝TikTok video screenshot

Apart from accounts like @旭旭宝宝 which have their own traffic, the overall trend of increasing followers in August was relatively calm and did not bring any surprises: two old faces, @疯狂小杨哥 and @广东夫妻, ranked second and third on the list respectively with an increase of over 3 million followers . After that, there were 4 accounts with an increase of between 2 million and 3 million followers, and the remaining 13 accounts had an increase of between 1 million and 2 million followers.

@疯狂小杨哥@Guangdong couple TikTok video screenshot

Judging from the types of accounts on the list, they cover a variety of tracks including games, dramas, food, film and television entertainment, music, outdoors, vlogs, education, and appearance. The overall distribution is relatively even, with no single type having an absolute advantage.

Looking at the accounts on the list, they are still composed of "old accounts + half-old accounts + new accounts" , that is, there are old accounts such as @疯狂小杨哥 and @广东夫妻, as well as rising stars such as @李炮儿 and @湖远行 that have shined in the past year, and "fresh faces" such as @煎饼果仔, @阿七, and @脱链凯 that are on the fan growth list for the first time. Among them, the top accounts @一笑倾城 and @秀才 (currently banned) promoted by middle-aged and elderly users have both made it to the list with considerable fan growth. Next, Kas will further interpret these fresh faces.

1. @阿七: An electronic girlfriend who loves to report, with 213.2W followers in 30 days

Voice actor monster @阿七 started posting works on TikTok as early as 2018. In the early days, she mainly posted dubbing for novels. Through a series of works, she showed her strong dubbing ability and accumulated the first batch of fans. But overall, the content format is relatively simple, and she is only famous in a niche circle.

@阿七TikTok video screenshot

At the end of 2019, combining his dubbing talent, @阿七 began to explore richer content formats.

For example, she strengthened the interaction with fans, "calling fans in the voice of Chang'e" and "helping fans test scumbags"; she showed off her skills according to different themes, "showing everyone how a sweet woman turns into a queen" and "challenging herself to talk to family members in a clip-shaped voice"; she initiated a dubbing challenge, in which she was responsible for the dubbing of a certain character in a dialogue, and invited people with aspirations to participate in the dubbing challenge; in 2022, she also tried to shoot videos from the first perspective, outputting some emotional quotes and trivial fragments while walking.

@阿七TikTok video screenshot

In the process of exploring various types of content, @阿七's versatile dubbing skills, which can be salty, sweet, gentle, strong, soft, or domineering, have been continuously strengthened. In addition, the diversified display of content models has gradually expanded the circle of people it radiates to, and the number of fans has also grown steadily. The new content style established at the end of July this year has brought @阿七 to a new height. Analyzing her works released from July 22 to now, the content model can be summarized as " reporting the fragments of her life to users in detail from the first-person perspective ." In each work, she will affectionately call fans "baby", and then naturally report her day's itinerary to the babies, from what clothes she wore today, to the kittens she met on the roadside, the doll shop on the roadside, the love clouds in the sky, to what she bought, what stores she visited, and what fun places she went to, @阿七 will share with each "baby" in front of the camera one by one, and from time to time she will say a few romantic words to further increase the sweetness of the video.

@阿七TikTok video screenshot

The various trivial real-life scenes presented from the first-person perspective, combined with Ah Qi's unique dubbing skills, make these works both private and intimate . When users watch the videos, it is as if they are watching their sweet, lovely, and coquettish perfect girlfriend sharing their lives alone. Although it is a virtual relationship across the screen, the sense of substitution and immersion is full, and the sense of happiness is also full. Many users shouted in the comment area, "What's the difference between this and a real relationship?"

@阿七TikTok video screenshot

Compared with the previous content model of one-way output of dubbing skills, the current model not only meets the needs of voice control, but also incorporates various daily clips full of reality. While there are more content elements for users to appreciate, it is also easier to develop a strong emotional connection with the protagonist of the account in the highly interactive viewing experience . This has undoubtedly effectively driven the account's fan growth rate, allowing it to increase by more than 2 million fans in one month.

2. @龙腾虎跃 (Dragon Veterinarian): The ordinary daily life of veterinarians makes millions of people crazy

The calf was lively and energetic, but it refused to eat or drink milk, and its feces were of a very strange color, which made the calf's owner very anxious. Veterinarian Long, who was invited to the scene, listened to the movements in the calf's body, analyzed the photos of the calf's excrement, and quickly diagnosed the cause of the calf's illness - intestinal obstruction. Afterwards, Veterinarian Long skillfully began to perform the operation, first giving anesthesia, then picking up a scalpel to operate, and after discovering that the calf's intestines were blocked by dense worms, Veterinarian Long asked the owner to call a helper to hold the calf, and then started deworming treatment.

@龙腾虎跃 (Dragon Veterinarian) TikTok video screenshot

During the deworming process, Veterinarian Long calmly chatted and joked with several helpers while taking out a shocking number of parasites from the calf's body until a rectangular plate was filled. The parasites were finally cleared out, and Veterinarian Long skillfully cleaned the wound, applied medicine, and sutured it, and the entire treatment process came to an end. A few days later, the originally listless calf became energetic and full of vitality. This video, which was released on August 3 and truly recorded the entire process of Veterinarian Long's medical consultation, received a total of 1.485 million likes, and the calf with intestinal obstruction caused by parasites was just one of Veterinarian Long's patients.

It is understood that Long Tenghu Yue (Long Veterinarian) is a grassroots rural veterinarian who has been in the industry for 30 years. He has superb medical skills and rich medical experience. His daily life is to shuttle between different farmers' homes in the countryside to treat small animals with various physical problems. In fact, @龙腾虎跃 (龙牲牲) began to publish works as early as May 2022, but the content was some trivial treatment clips shot by Long Veterinarian himself. Not only did it not show the detailed treatment process, but the pictures also had problems such as shaking and unclearness. Therefore, the account had basically no popularity in the early stage. The turning point came on May 18 this year. Long Veterinarian's son returned to his hometown due to the failure of his business and officially took over the account. The gears of fate began to turn.

With his son's obviously more professional filming and editing techniques, Veterinarian Long's healing journey is presented more vividly. Following his lens, we can see Veterinarian Long running around the countryside, delivering a cow with dystocia, restoring a cow's dislocated bones, bandaging a kitten with a razor blade scratch on its leg, and forcing a puppy's dislocated jaw back in place with his bare hands... In each of the fully recorded treatment processes, Veterinarian Long's medical skills have impressed the villagers and users in front of the screen time and time again.

@龙腾虎跃 (Dragon Veterinarian) TikTok video screenshot

The core reason why @龙腾虎跃 (龙牲牲) saw a surge in data after changing the "recorder" is that the new recorder records more comprehensive content, and users can perceive more things: first, they can clearly see the real daily work of veterinarians and feel the preciousness of life from different treatment processes . The process of animals from pain to being rescued is also very healing and touching;

@龙腾虎跃 (Dragon Veterinarian) TikTok video screenshot

Second, in addition to his excellent medical skills, Veterinarian Long is very calm and composed in the face of various emergencies. The most touching thing is that even if he receives a call for help from villagers at two o'clock in the middle of the night, Veterinarian Long will get up and rush to the scene without complaint. In a sense, Veterinarian Long is also the guardian of the village, protecting the tranquility of the villagers in the way he is good at . This professional spirit that has remained unchanged for thirty years is very admirable;

@龙腾虎跃 (Dragon Veterinarian) TikTok video screenshot

Third, users can see the original ecological life scenes in the countryside through the lens , watch the sincere exchanges between people, and thus experience a warm and sincere vitality.

In addition to the above two masters, there are many newcomers with outstanding performances in the August fan growth list. The plot account @煎饼果仔 has been focusing on shooting short dramas since October 2022. Whether it is the costumes, the plot, or the editing, the short films they shot can show the professionalism and dedication of the creative team. Coupled with the superb acting skills and full CP feeling of the two leading actors, many fans say that it is "not inferior to serious TV dramas." In August, @煎饼果仔 was able to usher in a peak in the increase of fans because of the explosive short drama "Escape from the British Museum" jointly launched by it and @夏夏妹妹. The short drama uses anthropomorphic techniques to tell the story of a Chinese thin-bodied jade pot with entangled branches escaping from the British Museum, encountering Chinese reporter Zhang Yongan on the streets of London, and then embarking on the journey home together. Although the short film does not have eye-catching special effects and no ups and downs in the plot, the theme of "cultural relics become spirits and find a home" immediately touched the hearts of countless Chinese people.

@煎饼果仔TikTok video screenshot

After the video was released, it sparked heated discussions on platforms such as Douyin, Xiaohongshu, and Weibo. Major mainstream media outlets highly praised it, and the attention of the influencer himself also increased significantly in a short period of time. Another plot account @脱链凯 follows a creative mode of one person playing multiple roles. He focuses on campus life and single-handedly creates and interprets Sima Yi, Zhao Dezhu, Hawkeye, Director, Tuojiangkai and other distinctive characters. Through the collision and conflict between different characters, he staged a series of hilarious campus dramas. As of now , the number of fans of @脱链凯 has reached 12.205W.

@脱链凯TikTok video screenshot

@东北滴小贾老师 is a high school teacher who uses her camera to record her daily interactions with her students. Her sweet appearance, entertaining teaching methods, and her way of being both a teacher and a friend to her students make her daily teaching life particularly interesting, and she has also attracted the attention of nearly 4 million fans.

The above is Kas’ analysis of the Douyin fan growth list in August. We will continue to pay attention to what the content ecology will look like next month.

Author: Yue Yao

WeChat public account: caasdata (ID: caasdata6)