Get up at 5 am and study for 10 hours+ every day: Why are learning bloggers still unable to make it to the shore?

Among all the bloggers, there is a group of people who wear exquisite makeup, start studying at 6 o'clock every morning, and their study efficiency is very high. But after paying attention for a long time, you will find that this group of bloggers in the name of "studying" always fail to make it to the shore? What is the reason?

I finished a set of real questions in 4 hours, finished a book in 5 hours, and memorized 3,000 words a day. I studied until 2:30 in the morning and woke up at 6:50 in the morning to continue studying. I even studied while putting on a facial mask. I studied for more than 10 hours a day on average, and I could also keep exercising and even wear exquisite makeup...

Recently, Korean learning bloggers represented by "FaCrazy Sister" have become popular on social platforms such as Xiaohongshu. Netizens even refer to these Korean learning bloggers who study "desperately" as "Korean girls". When it comes to the "Korean girl spirit" among learning bloggers, it refers to those who study to the extreme and crazily.

In addition to @UDAN, the blogger known as "Crazy Sister", there are many bloggers of the same type known as "Angry Sister", "Powerful Sister" and "Six O'clock Sister", all of whom are followed by netizens because of their high-intensity learning pace. In addition, @bogyung, @sunsun, @deemd and other bloggers with exquisite content but still high-intensity learning are also loved by fans.

Many netizens said, "Korean study bloggers have a kind of magic, and my study addiction will be maximized after watching them", "I suggest everyone to look at Korean girls when they can't concentrate on learning", "Question Korean girls, learn from Korean girls, and surpass Korean girls."

At home and abroad, learning bloggers have always been a popular and relatively mature type of blogger on social platforms. There are many learning bloggers with a large number of fans on platforms such as Youtube, Bilibili, and Xiaohongshu. For example, @彭酱酱LINYA is a learning blogger on Bilibili, with 1.319 million fans on Bilibili alone. Moreover, these seemingly boring video contents that record the learning process have gradually formed different styles and become the "electronic chicken blood" of netizens.

In addition to recording learning through vlogs, many learning bloggers also live-stream their learning process to attract fans with more "immersive" content. The reason why these learning bloggers' content continues to be popular is mainly because of the "positive and upbeat" state presented in their videos, which brings a short and obvious adrenaline stimulation, giving netizens a positive psychological hint of learning and imitating, and improving learning motivation.

Relying on a stable fan base, many learning bloggers have also realized monetization through video content. However, compared with other types of bloggers, learning bloggers have relatively limited monetization channels, mainly selling products through videos, and a small number of bloggers have also launched their own stationery brands.

Although these "electronic chicken blood" can indeed bring short-term positive stimulation, this kind of learning state that sacrifices sleep time, is too intense, and has some heavy performance traces inevitably makes people doubt whether it is really efficient. In addition, many bloggers who claim to be taking civil service exams or postgraduate entrance exams have not succeeded. Some seemingly serious doctoral students have even been found to be just copying books, so many netizens have said that they "will never trust learning bloggers again."

1. Learning from bloggers: the new type of “electronic chicken blood” on the Internet

In fact, the content of most learning bloggers is similar, mainly focusing on learning and life fragments as the secondary line, ensuring the theme of the video while making the video more lifelike and interesting. However, through different presentations of learning status, video rhythm, picture style, blogger personality, etc., learning bloggers have gradually formed different styles.

Recently , the "crazy sister" and similar bloggers who show super high execution and learning ability have become very popular on social platforms. This type of video often uses fast-paced editing, dozens of times accelerated processing, positive and high-spirited BMG, and subtitles such as "learn 3,000 words a day" and "learn modern history in 5 hours". In just 10 minutes of video content, it condenses more than 10 hours of learning per day and dozens of hours per week. Among the many vlogs of peaceful years, this type of video is more stimulating and gives people a refreshing feeling of blood soaring.

In fact, bloggers such as "Frenzy Sister" and "Power Sister" were previously the "top streamers" in this field. The reason why they became popular again is mainly because their "crazy" spiritual core fits the "crazy" mood on the current social platform, and also attracted a group of netizens to imitate them. Although @彭酱酱LINYA also belongs to this style in terms of video style, its core highlights "method and efficiency" rather than "intensity".

Secondly, learning bloggers who can not only study for a long time but also maintain refinement are also very popular. The "refinement" of learning bloggers is mainly reflected in the picture presentation and life status. Compared with the rough and "crazy" video style, the video rhythm of "refined" learning bloggers is gentler, the picture is more refined, the BGM is more soothing, and the learning scene is often chosen in coffee shops, etc.

In addition to showing a long study time, this type of bloggers also maintain regular exercise and skin care, and carefully match their clothes and makeup during the study process. For example, @sunsun also keeps the habit of playing tennis in addition to studying.

Bloggers who have a strong sense of ritual before and after learning have gradually become a type of learning blogger. However, this type of blogger does not emphasize the learning rhythm, but presents the learning process through exquisite stationery, beautiful note layout, neat and beautiful desktop, and a series of ritual actions. For example, before learning, there will be multiple shots from different angles to show the actions of making coffee, lighting aromatherapy, walking to the desk, taking out stationery, etc., which does not bring a strong motivation to the audience, but a sense of ritual.

For learning bloggers, in addition to a unique video style, a distinctive personality is also very necessary. Personality can not only attract the same type of target fans, but also further strengthen the credibility of the "learning blogger". However, the personality of learning bloggers can also be classified.

Establish the identity of a learning blogger by setting specific goals, such as taking the postgraduate entrance exam, taking the civil service exam, taking the IELTS or TOEFL exam, etc. This type of persona itself has a very large and core audience group, especially at a time when exams are becoming more and more difficult, the persona of taking the civil service exam and the postgraduate entrance exam is more likely to attract attention and generate empathy. For example, "Frenzy Sister" is a civil service exam candidate. In her recent video, she mentioned that because of the "reduction in enrollment", she still failed to get in despite good grades. Many fans expressed regret and also said that they admired her ability to digest emotions. On Xiaohongshu, there are also many learning bloggers who check in and prepare for the exams.

Moreover, once the exam preparation persona is successfully landed, the trust endorsement will be stronger, and they can continue to maintain their identity as learning bloggers with a new identity. For example, "Six Point Sister" who successfully landed as a physics teacher is often mentioned, but "Six Point Sister" has not updated any videos since she landed in the first half of the year. However, most bloggers have not "successfully landed" and have no follow-up.

In addition to preparing for the exam, many learning bloggers, mainly college students and professionals, use their professional attributes and workplace personas to show their professional learning and daily work. For example, blogger @sunsun is a gynecologist, @jennylog and @bogyung are both medical students, and @Deemd is a writer. B-station blogger @Junn杰俊 is an English tutor. In addition to personal learning, the videos he posts also share many learning methods and ideas.

Using the identity of a prestigious school to strengthen the trust endorsement, a prestigious school itself is a natural halo for learning bloggers, and learning bloggers with the title of a prestigious school itself represent the kind of hard-working, efficient, and successful academic masters. For example, the blogger @彭酱酱LINYA on Bilibili is a top student in the Department of Economics at the University of Cambridge in the UK, and @Holly Gabrielle is also a top student from a prestigious school, graduated from the Natural Sciences Department of the University of Cambridge, and is currently studying cancer biology at UCL.

Learning bloggers usually share their learning status through vlogs, and some bloggers also cooperate with live broadcasts. For example, @彭酱酱LINYA used to regularly live broadcast her learning on Bilibili, and the number of online viewers could reach 40,000 to 50,000. However, there are also many bloggers who only live broadcast. On platforms such as Bilibili and Xiaohongshu, many bloggers live broadcast their reading, learning, writing, etc., using immersive content to attract viewers.

Although many learning videos were initially shared by bloggers, after forming certain routines and templates, learning bloggers have become a replicable type. Especially in the face of stable demand and visible monetization, many people are scrambling to imitate and strive to become learning bloggers.

2. Addictive learning blogger: is it “chicken blood” or “pickled mustard”?

In the mood of "unable to roll up or lie down", learning bloggers' "highly motivated" video content and personalities have indeed injected motivation into many people who are anxious about advancement, and also allowed many people to get "substitute satisfaction".

For some people, learning bloggers are like a shot of adrenaline, and the most direct effect is to quickly stimulate the desire to learn. Learning bloggers show a learning state that many people find difficult to achieve, to attract those who also hope to achieve self-discipline and progress. Many people said, "I relied on the videos of Crazy Sister to stay afloat during the final exam week," "I regained motivation after watching it and continued to study until 10:30," "I was lying down and emo, but after seeing this content, I immediately got up to memorize words, which is really inspiring."

Moreover, learning bloggers usually show a determined and positive state of mind, and it is rare to see negative emotions such as anxiety, hesitation, and procrastination in their videos.

Some people also imitate learning bloggers to get closer to those perfect learning bloggers. On social platforms, many people share the content of "the nth day of imitating learning bloggers". This part of the audience believes in the view that "you should act like who you want to be", but they imitate more concrete actions, such as writing down getting up at 5 am, to-do lists, using exquisite stationery, lighting aromatherapy, etc. Learning bloggers with a strong sense of ritual are more likely to be imitated.

There are also many people who imitate the schedule of learning bloggers. Some netizens even made their own schedule template similar to that of "Crazy Sister", but few people shared their usage.

But for most people, watching learning bloggers’ videos is mainly a substitute for satisfaction. It is the same logic as buying courses and collecting practical videos. Collecting is equivalent to learning. Watching these bloggers’ videos, although not taking actual action, can temporarily relieve the anxiety of progress. But these contents are essentially creating anxiety.

The content of those live learning is mainly for "companionship". "Watching live broadcasts feels like studying with friends, and there is also a psychological hint of being supervised, which makes it easier to persist." Xiaocheng is preparing for postgraduate entrance examinations, and he watches this kind of live learning content during his daily study. And many people who broadcast learning also want to have the effect of being supervised.

In short, the psychological motivations and needs behind watching and learning from bloggers are traceable, and behaviors such as imitation and following also provide these bloggers with commercial space.

Currently, the core monetization channel for learning bloggers is still video sales , mainly some health products, learning tool software, drinks, etc. There are also reviews of electronic products such as laptops and voice recorders, but the frequency of such high-priced cooperation is not high.

There are also a very small number of learning bloggers who have created their own brands . For example, @彭酱酱LINYA launched the stationery brand Bubbli UP, which mainly includes high-efficiency memory cards, notepads, study timers, folders, backpacks and other products. The prices are not low. The college backpack is priced at 999 yuan, and the academic master package is priced at 268 yuan. The academic master package has more than 2,000 reviews on the JD flagship store.

However, compared with workplace and lifestyle bloggers, learning bloggers have a narrower path to monetization and can reach fewer categories. On the one hand, the audience is limited. Most of the people who follow this type of blogger are students and newcomers in the workplace, and their spending power is not strong. On the other hand, the personality of learning bloggers preparing for postgraduate entrance exams and civil service exams is unstable. Their living conditions may change with the end of the exams, and the scenes that can be associated are relatively single. Moreover, if learning bloggers frequently accept advertisements, it will also affect the fans' perception.

However, as more and more bloggers are caught "performing learning", the answer is becoming clearer and clearer as the seemingly positive learning bloggers are actually chicken blood or pickled vegetables.

3. After studying hard for 10+ hours every day, why can’t learning bloggers succeed?

In the current era of internal circulation, imitating or watching the content of learning bloggers has become an "electronic chicken blood" for many people to relieve anxiety. In an uncertain external environment or even an uncertain self-state, the personality and videos of these learning bloggers are like a weather vane, allowing many people to see certain methods and paths.

But are these learning bloggers who seem to be efficient and have a stable core really a panacea?

Although the Korean female learning spirit conveyed by bloggers such as "Frenzy Sister" and "Six-point Sister" looks like a high-energy inspirational film leading to the other side of success, it is found to be full of loopholes after it is actually put into practice. Many netizens question whether it is really efficient to study for more than 10 hours a day for a long time? Can you really stay focused if you go to bed at 2 o'clock in the morning and start studying at 6 o'clock in the morning? Can you really perform your best in the exam after studying all night? And, will you really not die suddenly?

Outside the camera, no one knows whether these bloggers can really maintain this high intensity of learning, and no one will answer these questions. But those who really try hard will know that this is impossible for most people.

Many netizens said, "I can use all day long to study, but if I can't sleep for 8 hours + 1 hour lunch break, I will really crash", "The life I yearn for is not necessarily suitable for everyone. Only by referring to and practicing can you find a learning method that suits your own progress."

Secondly, many bloggers who aim to pass the civil service exam and postgraduate entrance exam often show their densely packed notes and share their hard work day after day, but in the end they don’t pass . Many bloggers even keep preparing for the exam for three years without any feedback on the exam results.

Although hard work does not guarantee success, many bloggers have been found to be fake students. Their seemingly serious notes are actually meaningless copying of books, some of which are inspirational quotes, and they only learn a few high-frequency words. Some bloggers even have fake personalities. For example, a blogger who claims to be from a 985 university was actually not a student of the university.

Moreover, it is difficult for learning bloggers who really invest time in preparing for the exam to have extra time and energy to shoot, edit, and operate their accounts, especially those multi-angle, sophisticated video content. One netizen said, "I have been checking in on the vlog for more than 100 days since the summer vacation. In the early stage, I added filters and stickers. In the later stage, I was lucky enough to keep taking pictures. It is really time-consuming and laborious to make those exquisite vlogs every day. When I really learn, my notes and exercises are all draft paper. I really can't do it every day." Many people choose to give up and concentrate on preparing for the exam after trying to become learning bloggers because it is too time-consuming.

Although these learning bloggers bring short-term positive stimulation, they are actually creating anxiety.

For example, some netizens who failed to imitate the "Crazy Sister" fell into a new kind of self-anxiety. After establishing trust in the blogger, many people would attribute the reason for their failure to do so to their own problems, which breeds anxiety. However, the state created by these bloggers is a state that is difficult to achieve in real life.

Those learning bloggers who create a learning atmosphere through a sense of ritual are creating anxiety with their perfect personality of "self-discipline, refinement, and efficiency". In comparison, many people have negative emotions such as "How can others be so good and why can't I do many things well".

However, many netizens believe that watching learning bloggers is just for short-term motivation, and there is no need to worry about whether it is true or false. In fact, the relationship between learning bloggers and fans is also a process of mutual benefit. Many people need learning companionship, need to be motivated, and need a role model to emulate. Bloggers satisfy fans through corresponding content. However, while gaining positive energy through videos, you also need to be careful. The content presented in the videos is often perfect and carefully designed. If you don't distinguish, it will bring more anxiety.

Author: Awai

Source: Doujiao TMT (ID: ylwanjia), the smell and temperature of new traffic, new technology, new gameplay, and new economy.