You can’t make money by shooting Douyin videos because you are doing it wrong!

Everyone knows the monetization ability of Douyin accounts, but why are some people successful while others cannot? The author of this article points out several common misunderstandings when operating Douyin accounts from the perspectives of positioning, content, and products, and provides suggestions for Douyin account operations from multiple aspects such as account personality and advertising selection. This article is suitable for those who follow Douyin.

The vast majority of people who create TikTok accounts make a very serious mistake!

Many people worked hard to shoot videos for a long time and prepared a lot of goods, but in the end they couldn’t get any advertising and couldn’t sell the goods.

The village chief has analyzed hundreds of Douyin cases, and today I will tell you what mistakes they have made!

1. Wrong positioning

In fact, you can roughly know whether an account can be done well and whether it can make money from the beginning.

Before creating an account on any platform, you must think clearly about what kind of account you want to create.

Don’t let users spend a long time looking at your product and still not know what you do?

Let me give you some examples of account positioning:

1. Expert personality

Whether you are sharing fitness, dance, health, parenting, etc., what you convey to users is your most professional and authoritative information.

2. Life and personality

They like to shoot funny videos, sing, play chess, go fishing, etc., purely showing their personal lives. This kind of personality can easily bring them closer to users, but it is also the most difficult to gain fans.

3. Merchant personality

Tell users directly that you are here to sell goods, and screen users in advance. Although it is difficult for such accounts to increase followers, they can monetize accurately.

Many accounts are of the second type, with daily life personalities, sharing everything, occasionally one or two hot-selling posts, but they treat TikTok as a Moments post.

When users really want to ask questions or consume products, they won’t think of you.

2. The blogger is wrong

Why do some videos with the same content have high playback volume while others have very low playback volume?

It's like the same play, some people turn it into a classic, while others turn it into a horror movie.

Remember!

A blogger is not chosen randomly, one has to choose based on the positioning of his or her account and product.

Otherwise, everyone can be a spokesperson. Why do some spokespersons choose Wang Yibo and Xiao Zhan, while others choose Wang Baoqiang and Wu Jing?

If you have time, go to the luxury bags, clothing, and car stores to take a look at other people’s sales staff, and then go take a look at the sales staff in third- and fifth-tier car stores.

If you swap the two, the trading volume will not be good.

Because people with different temperaments have different influence on sales.

For example, if you sell clothes on Douyin, and you have a great figure and sell clothes for the elderly, people will say you are coquettish. But if you are an elderly person and sell clothes for young people, people will say you are unsophisticated.

So, you must think clearly about what you are selling and what kind of temperament you want to show?

3. The content is wrong

On Douyin, the video content is the store facade, the product flyer, and the product salesman.

1. Product guidance is too weak

Some bloggers like to shoot short videos, which do have good playback volume and they are also very excited when shooting them.

But the content of the video is too weak in guiding the product.

Even if you only sell one product, you must continue to promote it in your videos to increase exposure.

I have seen many accounts that have shot dozens of videos and have a lot of followers, but if you don’t see the products in the display, you have no idea what they do.

2. The content doesn’t solve the user’s problem

Many people think they have shot the content themselves, using all the lenses, editing, and special effects.

But one issue has been overlooked: what problem does your content solve for users?

Truly valuable content actually solves some of the users’ problems.

For example, it allows users to increase their knowledge, vent their emotions, arouse users' resonance, or provides users with high-quality and low-cost products.

Once the content is meaningless and worthless, it will be useless no matter how many times you shoot it.

From the perspective of monetization, people come to Douyin not to record their lives.

Because your record of your own life has no substantive meaning to others.

From a monetization perspective, producing content that users want to watch is valuable.

So remember, everything you see on Douyin is shot by others to please you, and the purpose is to make a deal with you.

Shoot what your users want to see, which will help with conversions!

3. Edit live content

In order to be lazy, some bloggers edited clips of the live broadcast content and posted them on their own accounts.

It cannot be said that this approach is completely ineffective, but it does mean that if you directly edit the live broadcast content without a content foundation and influence foundation, it will not work.

Because users don’t know you, your live broadcast content is not exciting, and many live broadcasts sell different products and prices.

It is not very helpful for account exposure, monetization, and increasing followers.

4. The product is wrong

The ultimate goal of our content creation is to sell goods, no matter how good the preparation is.

If you choose the wrong product, everything will be in vain.

1. Product selection issues

Choosing the right product is half the battle for a successful transaction , so what factors are related to product selection?

1.1 Seasons

Seasonal products are the best sellers. For example, if you sell pants, everyone is selling thick and fleece-lined ones, but you are still selling thin and breathable ones.

1.2 Fans

Who are your fans? Are they high-end customers? Are they fitness customers? Are they mothers or middle-aged and elderly people?

It is not appropriate to sell yoga pants or miniskirts to a group of old ladies.

1.3 Anchor

Whether the host’s personality, temperament, etc. match the product.

You let Dong Yuhui sell cosmetics and jewelry, even though he has crazy fans, it is not appropriate.

If you are a little fat, it won’t work if you sell skirts or leggings.

So, you have to understand why many hosts on Douyin and Kuaishou look unsophisticated, because they really understand their customers.

1.4 Style

Many people think that the more products the better. In fact, there are two different logics for Douyin and Taobao. Douyin focuses on precise conversion.

It’s not about creating a bunch of products and letting users choose for themselves.

Don't do too much or it will make things messy.

I have seen the display windows of many accounts, whether they are about fitness, comedy, beauty, etc., they contain everything from food, clothing, beauty products, to department stores.

2. Price

In addition, the core factor affecting product transactions is price.

Do you have any packages for your product?

Are your products differentiated in terms of price, SPU, and SKU?

Are your products tailored to your customers?

Because many of my friends sell white-label products, which users have little knowledge of. If the price is unreasonable, the conversion rate will definitely be very low.

If you fail to do any of the above points, your efforts on Douyin will be in vain.

So I hope you can re-examine your account again and see where the problem lies.

Regardless of whether you are doing natural traffic, paid traffic, or you are a content account or a product account, you must pay attention to these issues and make timely adjustments.

Author: Shili Village, WeChat public account: Shili Village (shilipxl)