Why is there no traffic even though Shopee insists on launching new products? What else needs to be done?

In the process of opening a Shopee store, many merchants have encountered the situation of no traffic. Now the traffic on the Shopee platform is still relatively difficult to obtain. Merchants need to increase their efforts to promote, and the store cannot stop launching new products. Why do Shopee stores insist on launching new products but still have no traffic?

Why is there no traffic even though Shopee insists on launching new products?

1. High-quality new products

Although it is very important to regularly update new products, the more new products the better. If sellers put too many new products on the shelves at once for convenience, it is easy for subsequent optimization to fail to keep up, which will lead to the product sales effect not meeting expectations. In addition, blindly and low-quality new products will also face the risk of product violations and store penalties.

More importantly, sellers should do a good job of market research before launching new products. The research content includes but is not limited to market volume analysis, new product share, hot-selling products, price range distribution, etc., and select products with potential from the research results. If sellers do not have the time and energy to do market research, Jingwang Cross-border has a small method, which is to understand the relevant market through the sales coaching function of the seller center, but unfortunately, this function is currently only available to some sellers.

2. Pay attention to the time of new products

Sellers should note that when listing new products, they should not be uploaded all at once. It is recommended to upload new products in batches and time periods. New products should be uploaded during the time when buyers are active, so that the effect of new products on increasing store traffic can be maximized.

What else needs to be done?

1. 4 hours after the new product is released

After the seller enters the seller center, select the product page, click to select the products on the shelf, and select "Top Promotion" in the new product drop-down menu. After that, you can pin 5 products to the top within 4 hours. The new products will be displayed at the top of the latest options on the front-end search page.

Of course, the time for pinning products can also be adjusted according to the active time of buyers on each site.

Tips:

1) If sellers use paid advertising when listing new products, they will have a higher search ranking.

2) Because other sellers may also use the top function and paid advertising, the seller's products may not be ranked high in the search results.

2. The first week after the new product is released

Since the platform provides a certain amount of traffic support for new products, and the support period is about one week, sellers should seize the first week and make the most of the opportunity to increase traffic and conversion.

3. Long time after the new product is launched

The platform's natural traffic support ends after the first week, but sellers cannot ignore new products. They need to check the product data regularly and optimize products with different performance.

If a Shopee store insists on launching new products but still has no traffic, it means that the store’s promotion may not be enough. So no matter how frequently it launches new products, it will not have much effect. At this time, it is necessary to improve the store’s promotion, and multiple promotion methods can be used together.

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