Five ways to open a window display on Douyin

This article explains five methods of opening a window display and selling goods on Douyin. Friends who want to sell goods through Douyin can pay more attention to it and learn how to open a window display and sell goods on Douyin.

You haven’t even opened the Douyin showcase, yet you’re still claiming to be promoting products?

Many people always want to make Douyin, short videos, pictures and texts, no source of goods, and live streaming, but they don’t even know how to sell goods on Douyin.

So what if the newly registered account has 0 followers?

Today, I will share with you five ways to open a showcase on Douyin, four of which require zero followers.

1. Personal authentication activation

For individuals or ordinary experts, it is sufficient to meet four basic conditions.

a. Publish 10 or more works

b. Douyin account followers ≥ 1,000

c. Complete real-name authentication

d. Pay a deposit of 500

Specific steps: Open the homepage of your personal Douyin account - click on the three-bar menu - Douyin Creator Center - click on e-commerce sales, and complete relevant certification.

Anyone can use this method, but the biggest challenge is that the number of fans must be greater than or equal to 1,000.

For high-quality content creators, it may be positive and simple, but for ordinary people, it is a long process.

Of course, there are also some popular practices of following and liking each other, as well as some ways to increase followers. I won’t comment on these. Each has its pros and cons, but don’t be cheated.

2. Personal 0 fans activation [limited time]

There is actually a hidden benefit, but I don’t know how long it will last.

Currently, some newly registered accounts or individual old accounts can enjoy the function of opening a window display and selling goods with zero fans.

You don’t need to publish any works, but you need fans. However, you need to complete real-name authentication and pay a deposit.

In addition, if you have no fans and open a window, you can also select products and sell them in the product selection plaza.

However, for such an account, only one product can be uploaded into a video per week, and there is no limit on the number of products that can be selected in the showcase.

Personally, I don’t recommend that you put a lot of products on the display window, especially when some accounts have seven or eight hundred products, which makes it difficult for users to find them.

Whether it is a brand or an individual, it is always recommended to make hot-selling products and it is best to control the number of products to less than 50.

The reason why Douyin opened this entrance is, on the one hand, to increase sales and seize consumer users.

On the other hand, it is also competing with Xiaohongshu and Video Account. For example, the threshold for launching live streaming services on Video Account is much lower.

3. Open a Doudian store

You can also apply for an individual business license locally or in your hometown. Of course, there are also ways to apply for it through an agent online.

Then open the homepage of your personal Douyin account - click on the three-bar menu - Douyin Creator Center - click to open a store.

Among them, it supports the certification of personal stores and individual industrial and commercial households.

IV. Account Authorization

After opening a Doudian account, the main account automatically obtains the authority to display products in the window.

But there is also a hidden function here, that is, one Doudian can be authorized to manage 5 Douyin accounts.

You can think of it as a company binding its own employee accounts. Just add a new bound account in the Douyin account management.

Even if it is an account with zero followers, as long as the authorization binding is completed, it will have the showcase function.

Of course, no matter how many fans an amateur account has, it still has to meet two requirements: complete real-name authentication and pay a deposit of 500.

5. Enterprise Blue V

If you are an enterprise and have your own business license, you can register for Blue V certification.

Click on the homepage of your personal Douyin account - click on the three-bar menu - Settings - Account and Security - Apply for official certification - Enterprise certification.

After completing the Blue V certification, you will also be able to obtain the authority to sell goods in the window display.

Therefore, if you want to quickly activate the product sales function, opening a small store and registering a Blue V is the fastest way. Individuals will have to slowly create content and increase their fans.

If you have made up your mind to do Douyin, whether it is to do book list account, picture and text good things, good things evaluation, etc., then it is recommended that you apply for a business license for an individual business or enterprise, which will be helpful for many of your future businesses.

After all, time is money, and quickly verifying content and models is more important than anything else.

Of course, opening a window display is just a small part of selling products on Douyin.

If you want to achieve high-quality sales, the following four aspects are very important. Let me briefly emphasize them to you.

6. How to improve the quality of goods brought

1. Account positioning

After you open the window display, what account do you want to use to sell products and realize cash?

Is it about no source of goods? Or a book list number? Or is it about sharing good things with pictures, texts, tabletop photos, and real people?

Or you have your own supply chain and plan to slowly make your own products.

Or do you plan to create content first, then increase followers, and then sell products?

2. Content Update

No matter what products you sell or what kind of IP you create.

The content published has a great impact on user consumption.

If the content is not well shot, or it is randomly edited, copied, repeated, or imitated, then it will be meaningless no matter how many times you update it.

3. Product selection

No matter you have your own supply chain, have no source, or look for it from a selected alliance.

Product selection is a skill-based job, unless you have a unique product.

Otherwise, the products you can find in Selected Alliance and Pinduoduo can also be found by others.

The key is how to combine your video content to attract users to buy after you find these products.

4. Traffic distribution

It is wrong to want to continue to take advantage of any platform.

Because the platform traffic will become more stable as time goes by, but when there are so many players, one is willing to pay for traffic, and the other wants to get it for free, the platform will definitely prefer the former.

However, how to effectively purchase traffic is also a technical job.

Therefore, if you want to make a deal on Douyin, account registration and window display opening are just a small step. You also need to do other steps well to achieve effective sales.

Author: Village Chief, Source WeChat Official Account: Shili Village