9 small details of Xiaohongshu operation, recent experience of starting an account

What are the details and methods of operation when operating Xiaohongshu? The author of this article combines my own recent account creation experience and summarizes 9 tips for starting an account. I hope it will be helpful to you.

When operating a Xiaohongshu account, what are the small operating details and methods? Based on my own recent account creation experience, I would like to share 9 tips on account creation.

1. When a Note Goes Viral

What you need to do at this time is not to post new notes, but to consume all the traffic of the popular article, that is, to post new notes when the traffic of the notes is low.

At the same time, newly posted notes should be pinned directly to the top. When users see previous notes, they will also click on the homepage and pin the new notes to the top, increasing the initial traffic base.

Assuming that a popular article has 10,000 readers, there may be 1,000 people clicking on your homepage. This is a surefire way to attract traffic.

2. How to find high-value topics?

When I first started to create an account and was looking for benchmark topics, I searched for industry keywords and then looked for the latest and most popular notes. Popular articles are repetitive.

If a topic is always popular, look for accounts with few fans and unclear homepage content. Just imagine, an account with a problematic homepage positioning and few fans, but the content it posts is always popular. If we make similar notes, the traffic will naturally not be bad.

3. About traffic data

Don’t worry about the data. The data of a newly published note may not be good for 1-2 days, and the number of likes, hidings and comments may be less than 100. Don’t worry, because the note will be recommended a second time. For many notes, they will receive new recommendations after 3-5 days, and the traffic will also increase.

Figure 1: Account data continues to rise

4. Explosive articles break through weight

A hot article is a powerful tool for an account to break through the level. When an account has a hot article with thousands of likes, you will find it is extremely easy to get over a thousand likes, and there will be notes that are more popular than this hot article later.

The essence is that a hit article allows an account to reach a new level of weight, and after a hit article, the traffic of other notes will also increase. A hit article is equivalent to a sales order, and when there is an order, the air smells fragrant.

Figure 2: Data on popular posts on Xiaohongshu accounts

5. About system recommendations

Don’t be afraid if an article is not recommended by the system. It is simply not recommended by the platform. It does not mean that your account is in violation of the rules. Just continue to post notes.

6. Note Release Time

The content of the note should be posted at hot spots, such as holidays and weekends. For example, if you write about 10 attractions to visit in Shanghai on the weekend, it is best to post the note on Friday. The time is right so that users will feel it and click in to read it.

VII. Account Creation Standards

In my opinion, there are three standards for successful account creation. The first level is 1,000 followers, and being on Dandelion.

The second level is that the account positioning and content are relatively clear and rhythmic, that is, what content will be released this week and how to review the data;

The third level is that there are business orders one after another, and the business orders are not direct orders, but the brands are willing to follow the blogger's rhythm. If your account has achieved this, you can start the next account.

8. Matrix Topic Selection

Not only merchants need matrix accounts, bloggers also need them. When the main account exceeds 5,000 and has fixed business orders, you can start a small account. On the one hand, multiple accounts can be used for advertising and more income can be earned.

On the other hand, topics are being copied. Even if the content is posted on a small account, it will still be very popular. Verified content will be copied continuously to squeeze out popular topics, titles and content.

9. Two major values ​​of accounts

Xiaohongshu accounts are divided into two aspects: emotional value and functional value. The higher the emotional value, the stronger the blogger's personality;

The stronger the functional value, the more user attention it will get. If you can appear on camera and create an IP, find ways to increase the emotional value. If you cannot appear on camera in the early stage, increase the functional value. The stronger the content of the notes, the longer the user stays, and it is easier to increase fans and conversions.

The above are 9 experiences in operating Xiaohongshu in recent times.

Author: Jiang He

Source: WeChat public account: Jiangheliaoyingxiao (ID: jiangheliaoyingxiao)