Big companies are hiring again in autumn: Why "ATMD" has become the first echelon

Big companies are recruiting again in autumn, and fresh graduates choose the four major companies "ATMD", with "ATMD" becoming the first echelon. This article describes the relevant content, and I hope it will be helpful to you .

Not long ago, Sanyan Technology wrote that various major Internet companies have successively started the 2024 campus recruitment process. As AI big models have become a popular concept, some major Internet companies are also paying attention to talents in this area this year.

However, I also noticed an interesting phenomenon during this year's campus recruitment - "ATMD" is becoming the first choice for fresh graduates. During this year's autumn recruitment season, many self-media and professionals provided job search advice to fresh graduates. Without exception, they put "ATMD" in the first tier, and some even said that students can "blindly select" these companies and they will not go wrong.

The so-called "ATMD" refers to Alibaba, Tencent, Meituan and Douyin. So, why have these four companies become the first choice of employment destinations for fresh graduates?

1. Student side: salary, stability, opportunities, and diversity are all essential

To answer this question, we need to look at it from two aspects, one is the student side and the other is the enterprise side.

Let’s look at the student side first.

In fact, from the students' perspective, the considerations for a work platform are not that complicated and are very "simple and crude" - salary, opportunity, stability, and diversity.

For fresh graduates, after studying hard for decades, the first thing they consider is naturally the salary level, which is the basis for every student to achieve financial independence and gain a firm foothold.

According to rough statistics from some media, at leading Internet companies such as Alibaba, Tencent, Meituan, Douyin, JD.com, and Baidu, campus graduates can get an annual salary of approximately between 300,000 and 500,000 yuan, depending on job responsibilities; and the average annual salary at companies such as ATMD is even over 450,000 yuan.

For fresh graduates, ATMD's salary is very strong and can meet students' needs for financial independence.

Secondly, it is stability. This is easy to understand. For fresh graduates, if they accidentally choose a small company that is "unable to survive" as their first job, and the company goes bankrupt or owes wages not long after they start working, it will have a great impact on their future.

Therefore, choosing a large platform also means that there will be no worries, so that you can continue to consider future development plans. From the perspective of stability, ATMD is obviously not a problem.

Next, there are opportunities. The opportunities here do not simply refer to the number of jobs that students face when they graduate, but also refer to how many opportunities fresh graduates have to improve their abilities in all aspects after entering the company, or how broad the future path is.

If a fresh graduate enters a small startup company, he or she may have to face survival issues with the company every day, and may have to do a lot of work to keep the company running; but large platforms are completely different. Large companies can give every fresh graduate enough opportunities to get more and better resources; it can be said that the starting point is far ahead of other platforms.

ATMD is not only a well-established domestic Internet giant, but also a giant player in the market, such as Alibaba and Tencent. These platforms are not only large in scale, but also have a wide range of businesses, which can provide students with abundant development opportunities.

For example, under normal circumstances, the public may think that Meituan is just an O2O company. But in fact, after years of development, Meituan's business tentacles are also very extensive. O2O is one aspect, and Meituan's "retail + technology" business has also developed steadily, further increasing the recruitment demand for campus enrollment, and at the same time, it can provide more opportunities for students.

Finally, it is about diversity. When most students first enter society, they often feel confused due to lack of relevant experience. For example, they are not sure what kind of job is suitable for their major and direction.

Excellent company platforms can not only provide a large number of jobs, but also provide diversified employment options. For example, this autumn recruitment, according to media reports, Meituan plans to recruit 6,000 people, with more than 100 types of positions, and not limited to technical positions. Meituan also has many retail and sales-related positions, giving students more diverse choices. Alibaba plans to recruit more than 3,000 people.

In short, ATMD has become a popular destination for fresh graduates because they can meet many of students' employment expectations at the same time and help students start career planning that suits them.

2. The reason why ATMD is the first echelon: attaching great importance to talent training

Now let’s look at the enterprise side.

Strictly speaking, the factors that students care about, such as salary, stability, opportunities, and diversity, are results, not processes. In fact, what is important is not the various benefits that ATMD can provide to students, but how ATMD does it.

It is the continuous and huge investment over many years by the large factories that have won the favor of the majority of fresh graduates, which is a goal that is difficult for "small factories" to achieve at this stage.

On the surface, campus recruitment is just a normal behavior for companies to absorb fresh blood every year, but behind this involves a lot of resource investment, including not only the recruitment process, but also the entire training system after students become employees.

1. Alibaba

On August 11, Alibaba announced that based on the group's "1+6+N" organizational reform, its various groups and companies have started independent recruitment since August 1. From August to September this year, Alibaba's various groups and companies will successively start the 2024 autumn recruitment.

In this year's autumn recruitment, Alibaba opened more than seven types of positions, including R&D, algorithm, data, and security, to recent graduates from home and abroad. At the same time, the group emphasized that all students can apply for multiple positions in all Alibaba's groups and companies at the same time.

In terms of employee training, according to the ESG report previously released by Alibaba, Alibaba attaches great importance to the professional ability training of employees. When each new employee joins the company, he or she will be assigned a senior to help the newcomer integrate into the team more quickly. At the same time, job mobility is strongly encouraged within Alibaba to help employees give full play to their strengths.

2. Tencent

On August 1, Tencent announced that its 2024 campus recruitment will start in August. In this campus recruitment, Tencent offers more than 100 positions, covering technology, products, design and other categories. In addition to ordinary fresh graduates, Tencent also provides special talent programs such as technical experts, product manager trainees and sales trainees to meet the application needs of students at different stages.

In terms of the company's training system, according to Tencent's previous ESG report, the company provides a "Living Water Plan", and in 2022 alone, more than 2,400 employees completed internal transfers through this plan.

In addition, Tencent has set up a "management and professional dual-channel" mechanism to tailor-make planning routes for employees. Tencent has set up the "Tencent Academy" project to provide training support for new employees and help them integrate into their positions.

3. Meituan

On July 31, Meituan announced the launch of its 2024 campus recruitment. This recruitment plan aims to recruit 6,000 people, covering 10 categories of positions and more than 100 positions, including technology, products, business analysis, operations, finance, supply chain, functions, marketing, design, sales, customer service and support. In addition, the Beidou Project, a recruitment project for top campus science and technology talents, was also launched simultaneously, involving positions in popular fields such as large-scale algorithms and large-model machine learning.

In addition to traditional methods such as "going to campus to conduct presentations" for campus recruitment this year, Meituan also applied digital methods to recruitment. For example, Meituan organized job experts, senior HR, interviewers, etc. to answer students' questions and provide employment-related consulting services through live broadcasts, mock interviews, and dialogues with industry experts.

In terms of the training system, Meituan has set up a "Bud Campus Recruitment Growth Plan" with more than 30,000 courses, providing exclusive workplace mentors for new graduates, special promotion channels and practical experience opportunities, and helping campus recruits grow through mechanisms such as fresh water and rotation.

4. TikTok

On August 10, Douyin (formerly ByteDance) announced the official launch of its 2024 campus recruitment. For this year's campus recruitment, Douyin provided recruitment needs for hundreds of positions in eight major job categories, including R&D, operations, sales, and products. Among them, R&D needs accounted for 60%.

Similar to Meituan, Douyin also adopted the form of offline campus lectures + online live broadcasts to provide employment support for fresh graduates. In terms of employee training plans, according to the CSR report previously released by Douyin Group, the company mainly provides learning resources for employees through the "Byte Learning" platform, and employees will also spontaneously organize thousands of interest groups to exchange experiences.

3. This is a two-way rush

Campus recruitment is one of the important ways for companies to absorb fresh blood, and it is also a part of a complete talent selection and training mechanism. Any company that wants to grow and develop must attach importance to the construction of a talent team.

Therefore, whether it is Alibaba, Tencent, Meituan, or Douyin, the investment in campus recruitment by major Internet companies is getting bigger and bigger every year, and the importance they attach to it is also increasing day by day. For example, Ma Huateng will personally go to campus to give lectures to students; Meituan has established the orientation of "making campus recruitment talents the main talent supply and attaching importance to the recruitment and training of campus students" from the highest management level.

From the students' perspective, fresh graduates are in urgent need of a job that is based in society; from the enterprise's perspective, companies always need a team of talents with high potential, high professionalism and the ability to continuously innovate.

Therefore, campus recruitment is actually a "two-way journey" between students and companies.

In recent years, the demand for scientific and technological talents in major companies has continued to increase. According to statistics, more than 60% of enterprises have a HC ratio of more than 50% in scientific and technological talents; more than 40% of enterprises have a HC ratio of scientific and technological talents in spring recruitment that has increased year-on-year.

This trend shows that the industries and companies with greater demand for scientific and technological talents pay more attention to campus recruitment. For example, Tencent has recruited more than 20,000 fresh graduates through campus recruitment in the 20 years since 2003, accounting for more than 35% of the company's recruitment. The same is true for Meituan. In the first quarter of this year, the company's R&D expenditure increased to 5 billion yuan year-on-year. The recruitment efforts for scientific and technological talents have also increased accordingly. In the 2024 campus recruitment, Meituan's technical positions expanded by more than 50%. In addition, in the past three years, Meituan has recruited more than 5,000 graduates each year, and this year's campus recruitment scale has exceeded the average level of the past three years.

So, would ATMD be your first choice?

Author: DorAemon

Source public account: Sanyan Pro (ID: sycaijing), providing cutting-edge information on new technology, new consumption and new future.