What are the conditions for obtaining Amazon's Gold Shopping Cart? How to be selected?

Amazon shopping carts include ordinary shopping carts and gold shopping carts. The gold shopping cart is an official resource. If you are recommended to the gold shopping cart, you can get a steady stream of orders and sales, which is a very happy thing for merchants. So what are the conditions for obtaining the gold shopping cart?

1. Conditions for obtaining Amazon Gold Shopping Cart

1. Must be a registered professional account.

2. The account has been in operation for more than 2 months and has sales records. At the same time, the account is normal, the account performance is good, and the order defect rate is less than 1% (less than 1% is an important indicator and needs to be treated with caution. Exceeding the standard in any monthly assessment will mean that the account is restricted and an appeal must be written to lift the restriction.

In addition, the assessment of more than 2 months is not absolute, it is just a rough reference. Some can get the shopping cart in 1-2 months, and some may still not buy a car after three months. The operating conditions have a greater impact.)

3. The products sold must be new.

4. There must be inventory for sale (whether it is self-delivery or platform delivery, there will be no shopping cart without inventory. For follow-up products, if the inventory is too small, it will also affect the probability of obtaining the purchase. The reason is that if you obtain it, there may be a large sales volume instantly, and if the inventory is small, the result of occupying the purchase may not be.

The inventory is sold out, and there is a time lag in the system update, which affects the customer experience. Therefore, the inherent rule of the system is that if the quantity is small, the chance of getting a car is small.)

2. How to be selected?

1. In the first month of sales, don’t worry about car purchases. Just focus on sales. Only with sales can you get the basis for shopping carts. For follow-up products, you should control the price and grab some orders at a lower price. For self-built products, you should increase exposure and orders;

2. Use platform delivery as much as possible. Although delivery is not a hard requirement of the platform, for new sellers, using it is helpful to evaluate the security and reliability of the account, and is conducive to the stability of the account. At the same time, the exposure and transaction rate of using the platform to deliver are significantly better than self-delivery.

3. Send it promptly and quickly. If it is sent by the platform, you don’t have to worry about the timeliness, but if it is sent spontaneously, it must be sent quickly. The experience will ultimately be reflected in the performance of the account. All orders must be marked as sent within 3 days. Even if there is a temporary shortage, it must be marked first. The impact of delayed delivery on the account is great.

4. Keep enough inventory. As mentioned, inventory affects the chance of obtaining.

5. Timely and effective communication. Customer emails must be replied within 24 hours. Even on weekends, they must be replied promptly. This is also a key indicator.

6. Control the single defect rate. We must control both quality and communication. We must start from both sides and control.

There are four conditions for obtaining the Amazon Gold Shopping Cart. First, you need a professional account. Secondly, the account cannot be opened for too short a time. The products you sell must be new, and there must be sufficient inventory for the products on sale. Of course, these are the conditions for obtaining, but you will not definitely be selected. It’s just that if you have these conditions, your chances of being selected will be higher.