Douyin’s anti-counterfeiting campaign is very popular, but I advise you not to do it!

Have you seen the popular shopping videos that fight against counterfeiting? Do you want to make a video to fight against counterfeiting? The author of this article started from the video of fighting against counterfeiting on Douyin and shared his views on the video. I hope it can bring inspiration to everyone.

Many people are worried about what will become a hit on TikTok every day. They shoot this or that subject, but they never become popular.

But some people just take some random videos with unclear pixels, shaky lenses, and noisy sounds, but they still get hundreds or tens of millions of views.

If we talk about the most popular content on TikTok recently, anti-counterfeiting shopping is definitely one of them.

For example, people buy things that are weighed less than they actually are, food that is not clean or hygienic, and people get cheated when buying other products and services. Among them are Mrs. B, the Kuangbiao Brothers, Tietou who punishes evil and promotes good, and Xin Jifei.

1. Exposing ugly social phenomena

Why do videos like this keep going viral?

Ultimately, it all has to do with the primitive needs of human nature. People have many dark sides, such as arrogance, greed, laziness, fraud, etc.

The social phenomena revealed by the blogger are exactly what countless netizens encounter repeatedly in real life.

Some people are kept in the dark and don't know they have been cheated, some people are cheated but dare not speak out, and even after some people expose the fraudulent behavior of the merchants, they still continue to behave in a persistent manner.

So when someone stands up and exposes this heinous illegal behavior, it not only educates users but also severely punishes illegal businesses.

It satisfies users' alternative emotional catharsis.

2. The platform will not support unlimited

I have to say that this kind of video shooting is indeed very satisfying, and the blogger deserves praise for his courage to expose the ugly phenomenon.

This type of video will also receive traffic support from the platform in a short period of time.

On the one hand, the platform needs such traffic to activate and retain users, which is more effective than organizing various activities on the platform.

On the other hand, the platform also has a social responsibility to expose and combat this ugly phenomenon, as well as to popularize and promote this just behavior.

However, the platform will not support such behavior indefinitely.

First, some of the actions in the video may have reasonable consequences, but they are not necessarily safe.

The blogger may have set a wrong example, which may have a negative impact on the viewers.

For example, some bloggers have very bad tempers and use very violent tones, and their behavior of smashing things can have adverse consequences if they encounter merchants who behave improperly.

Secondly, some unscrupulous businesses will make malicious complaints about the video itself, such as using various names such as portrait rights to report it, causing the video to be removed from the shelves.

Third, as more and more videos of this kind are shot, bloggers from many places have begun to imitate them.

On the one hand, it is easy to cause unpredictable problems, and on the other hand, it is full of hostility, leading to some social instability.

Imagine if you open a certain software every day and it reports where fraud is happening, where counterfeiting fights are happening, where theft is happening, etc., the user's emotions, psychology, and cognition will be adversely affected.

In fact, similar video styles are not new to the past few years.

Many such accounts have appeared on Weibo and public account platforms.

On the official account, a video can be played millions of times, such as the video shot by Shandong Zhengyi Paoge in the past.

Later, all such accounts were banned or persuaded to quit, which gives you an idea of ​​the pressure the platform faced later.

3. Ordinary people really can’t take photos

Now when you look at some of the bloggers in the video, they seem to be doing very well.

Netizens were criticizing in the comment section, merchants were worried, and some relevant institutions and media outlets were even working together to conduct undercover investigations.

But ordinary people really can't do this kind of shooting.

1. Security Risks

You don't know what kind of person you will face. It may happen while you are filming, or it may threaten you after you film.

2. Filming costs

You think that such content is everywhere, but maybe after shooting for three or five days, there is no real hit video.

All popular videos, especially those related to people’s livelihood, must contain the element of conflict.

It may take you a week to shoot a video.

And even if you publish it, you may be complained about or the platform may think it is not suitable for publication.

3. Personal status

Shooting such videos that expose the dark side of society is a great test of the blogger's personal state and psychological quality.

It’s not just about the on-site shooting, but also about the comments from fans after the shooting, threats from businesses and the industry, and communication with relevant units.

So, ordinary people, don’t provoke them if there is nothing to do.

You can see that many bloggers have stopped updating, and some bloggers no longer post related content. For example, Xin Jifei rarely talks directly about food safety issues because the impact on the entire society is too great.

4. Personal Monetization

In addition to considering personal safety, the most important point I want to tell you is that shooting this kind of thing is a typical case of critical acclaim but poor box office success.

Users support you when you uphold justice, allowing you to indulge in empty praise.

Once something happens to you and you can’t shoot anymore, and you switch to other subjects, you will have no traffic.

Firstly, businesses are almost reluctant to place advertisements when shooting content of this kind, no matter whether you are shooting locally or elsewhere.

Merchants are worried about the content you shoot. Even if it is exposed, the negative effects are unpredictable, so it is difficult to accept an advertisement.

Secondly, if you plan to sell products yourself, users will deny everything you have done in the past.

It is said that the purpose of your previous filming of exposé videos was to make money and sell goods.

Moreover, users have zero tolerance for you. Since you are fighting against counterfeiting, you cannot have any problems with the goods you sell. As long as a customer is dissatisfied with the goods, you will fail.

What’s more, this also includes malicious refunds and complaints from merchants and peers that you have previously cracked down on.

Although the village chief admires this behavior very much, I still don’t recommend anyone to do it, because in the end you will find it difficult to cash in and make money.

Author: The village chief lives in Shili Village

Source: WeChat public account: "Shili Village (ID: shilipxl)"