An inventory of 50 private domain traffic entrances in 2024, add your friends!

Private domain operation is undoubtedly very important nowadays. Increasing private domain traffic is the first step to do private domain. This article provides 50 public domain resources that can be used for private domain traffic. By making good use of these resources, you can make traffic flow into your private domain continuously. Come and write them down!

The importance of private domains is self-evident. However, even if you are doing the same thing in private domains, the results are very different. Others can add hundreds or thousands of private domain fans a month, but you only have a few every day . With the same scale and investment, the reason is that you have not made good use of public domain resources.

I counted a total of 50 private domain traffic entrances on various platform channels.

Since all platforms have tightened and restricted traffic to a certain extent, some risky or high-cost customer acquisition methods will not be introduced. Most businesses or individuals can use them to help you maximize low-cost traffic and customer acquisition.

01 WeChat Ecosystem

As the main battlefield for private domain traffic, WeChat naturally has many entrances for private domain traffic, and can also transfer public domain traffic to the private domain traffic pool more quickly.

Apart from other methods of attracting traffic that require cost, such as Moments ads and Sogou special areas, within the WeChat ecosystem, low-cost or even free efficient traffic can be achieved through official accounts, video accounts, and mini-programs.

1. Official Account - Welcome Message: You can set traffic-generating words in the welcome message to guide users to add private domains. It supports text, QR code images, mini-program links, etc.

2. Official Account-Menu Bar: Customize the menu bar to guide users to click and add WeChat or community QR codes.

3. Official Accounts - Graphics and Text Messages: The graphics and text messages of official accounts are relatively free, and you can insert diversion information at will, including text, QR code images, mini-program links and other content.

4. Mini Program: The brand’s mini program can also be used to set up content to attract traffic, and guide the addition of private domains through certain welfare baits.

5. Mini Program Service Notification: When users place an order on the Mini Program, you can push service notifications and add private domain traffic information to guide users to join.

6. Video Account - Account Introduction: You can leave your WeChat ID, corporate WeChat entrance, and customer service entrance on the video account homepage. It is best to use some benefits and resources to set up hooks.

7. Video Account - Extended Links: When posting video content, you can add a link to a public account article. It is best to change the title to something like: "Free Information + WeChat xxxxx", which is simple and crude. However, the current requirements are relatively high, requiring articles published in the past 7 days with more than 10,000 views.

8. Video account comment area: After the video is released, you can leave your contact information in the comment area to guide users. Of course, the guidance words should be related to the video itself, otherwise it will seem too stiff.

9. Video Account - Private Message: You can actively send private messages to fans. However, you can only send one message before the user replies, so try to make sure that this message can meet the user's needs or provide useful value.

10. Video Account-Live Broadcast: There are many restrictions at present. The safest way is to attract traffic through lucky bags. After winning the prize, users can be guided to add staff to redeem the prize. Alternatively, the anchor can also conduct verbal traffic diversion, guiding users to add WeChat or public accounts, but be careful not to do it too frequently.

02 Xiaohongshu

Xiaohongshu will also restrict obvious traffic-generating behaviors. For example, notes directly contain WeChat ID, mobile phone number, QR code and other traffic-generating information; homepage profile contains contact information and email; private chat directly sends WeChat ID or QR code. The above are common violations, and notes can easily fail to pass review or be restricted. Let's share several currently feasible traffic-generating methods.

1. Check-in function: With the “check-in” function of Xiaohongshu, you can select a customized picture and leave your contact information on your personal homepage.

2. Account information: You can change your Xiaohongshu account to a WeChat account, but each person can only change it once.

3. Private message traffic: Use welfare hooks to guide fans to add private domains. It is safer to use pictures instead of text.

4. Group chat traffic diversion: After creating a group chat, in order to avoid risks, you can use a small account to post traffic diversion information in the group.

5. Comment area: Use a secondary account to attract traffic to your own hot comment area. The homepage of the secondary account can include contact information.

6. Live broadcast: The anchor guides users to add private domains through oral broadcast. It is best to use some welfare bait to increase users' enthusiasm.

03 Tik Tok

Currently, Douyin has more than 700 million monthly active users, and almost everyone is using Douyin. Now Douyin is also vigorously developing e-commerce, and both businesses and individuals are seeking new ways to monetize.

It is not enough to achieve more efficient monetization only in the public domain of Douyin, but also requires precipitation in the private domain. Here are some efficient methods for attracting traffic to the private domain of Douyin.

1. Personal homepage: You can use background images and introductions to attract traffic, and it is best to do some homophonic processing.

2. Fans group: You can create your own fan group and guide the group to add private domains. It is also best to have a small account to post the content to avoid risks.

3. Private message diversion: You can send text, pictures, and videos in private messages, usually with welfare bait to guide the addition of private domains. Don't send too frequently, otherwise it will be judged as harassing users.

4. Enterprise Blue V: Through the business license certification of the company or individual business, the enterprise Blue V can be posted on the homepage "official phone number" and "official website".

5. Comment area: The safest way is to use a small account, change the avatar and nickname to the same as the main account, and go to the comment area to attract traffic. Even if it is blocked, it doesn’t matter, it can still indirectly attract traffic to the small account.

04 Weibo

Weibo is one of the platforms that brands must operate at present. In particular, Weibo has no limit on the number of posts, and allows frequent interactions with fans. The following are some ways to attract private domain traffic on Weibo.

1. Background banner image: In the background image at the top of the Weibo homepage, you can guide users to add personal WeChat, public account and other information, usually in conjunction with benefits to guide users to add.

2. Personal profile: A common way to attract traffic on Weibo. You can directly leave your WeChat ID, public account name, email address and other information in the profile area. For safety reasons, some emoticons or homophones are usually used.

3. Weibo/Articles: The content on Weibo can be used directly to attract traffic. Weibo or graphic content can directly mention WeChat accounts, public accounts, and even external links, with fewer restrictions.

4. Comment area: The comment area of ​​Weibo content can also be used to attract traffic by leaving your own contact information, or by guiding private messages through benefits, and then further adding private domains.

5. Fan group: Individuals can create their own fan groups, guide users into the fan groups, and then guide them to add private domains in the group.

05 Zhihu

As a question-and-answer platform, Zhihu has a lot of traffic. And now Zhihu channels are ranked very high in search engines, so in the past one or two years, the number of companies and brands that choose to promote traffic on Zhihu has been increasing. But in the actual process of traffic generation, we must also avoid some problems.

1. Personal profile: You can put your WeChat ID, email address, Weibo account, etc. in the personal profile to facilitate users to search and add.

2. Answer/Article: You can put WeChat ID, public account, external links, etc. at the end of the article and ideas to attract users to jump to the corresponding place and achieve traffic diversion.

3. Comment area: Users can receive benefits in private messages by replying to keywords in the comment area. Zhihu owners can also send benefits by posting their own WeChat accounts, official accounts, etc. to achieve traffic generation.

4. Private message: Send QR code links, WeChat accounts, etc. through private messages, or prompt users to return to the article and click on the card to enter the official account to achieve traffic generation.

5. Live broadcast: Ask questions through private messages and answer questions online/privately to create interaction and encourage subsequent traffic; achieve traffic by displaying column names, public account names, etc.

06 Kuaishou

As a short video platform, Kuaishou’s traffic-generating method is similar to that of Douyin.

1. Personal profile: The most direct way to attract traffic is in the profile. You can mention your WeChat ID, email address, etc. and indicate the cooperation.

2. Comment area: In the comment area of ​​the video, you can guide users to send private messages through welfare inducements, and conduct private domain traffic in private messages.

3. Fan group: Merchants can create their own fan groups. The entrance to the fan group is directly displayed on the homepage. After the user enters the fan group, they can be guided to add private domains in the group.

4. Kuaishou Store: Kuaishou stores can set up customer service functions. Users can contact customer service when they enter the store page, and customer service will then guide users to add private domains.

5. Live broadcast: Kuaishou live broadcast is similar to Douyin. You can display WeChat ID, QR code and other contact information by holding up a sign or speaking, but you must be moderate to avoid the live broadcast room being blocked.

07 Station B

The main consumer groups in the current market are getting younger and younger, and more and more brands are also moving towards younger people. Therefore, as a popular platform for young people, more and more brands are starting to settle in Bilibili. Currently, Bilibili also has many ways to attract traffic.

1. Personal profile: The profile of Bilibili can include fan group number, WeChat account, email address and other information to guide users into the private domain through cooperation and communication.

2. Video content introduction: In the form of video introduction, remind users to add WeChat/private message to receive materials, resources and other benefits to promote traffic.

3. Private message: Exchange contact information through private messages, including but not limited to WeChat account, email address, QQ number, etc., to attract traffic.

4. Live broadcast: Through live broadcast area announcements, live broadcast video embedding, etc., publicize your WeChat account, group number, email address, etc., and guide users to add them.

5. Comment area: Remind users to add their WeChat ID, public account, or email address by posting it at the top of the comment area.

08 E-commerce platform

It is not new for e-commerce platforms to operate in the private domain today. In addition to direct conversion, directing high-quality users to the private domain can also further establish brand loyalty.

At present, there are several mainstream ways to attract private domain traffic:

1. Community traffic: Many e-commerce merchants now establish fan communities on the platform. In addition to issuing coupons on a daily basis, they can also further direct traffic to their own private domains.

2. Package card traffic diversion: Package card is currently the lowest cost and most commonly used e-commerce private domain traffic diversion method. If you want to increase the overall fan increase rate, you need to design the package card style and bait.

3. SMS traffic diversion/AI outbound calling: For users who have placed orders with merchants, merchants can obtain the user's mobile phone number. They can use AI outbound calling or SMS, combined with welfare bait, to guide users to join the private domain.

09 We-media platform

Currently, all mainstream self-media platforms can be used for traffic diversion, such as Toutiao, Baijiahao, Sohuhao, NetEasehao, Dayuhao, etc. Because Toutiao has more users and more comprehensive functions, we will take Toutiao as an example below.

1. Graphic content: We can use baits such as useful information/benefits in the article to get users to interact with you in private messages, and then further guide the private domain. In addition, private messages must be followed, and they can also increase the number of fans for Toutiao accounts, killing two birds with one stone.

2. Comment area: You can leave your contact information in the comment area of ​​the graphic content. It is best to guide users to send private messages in the form of keyword replies, and then further divert traffic to the private domain.

3. Private messages: Private messages can be divided into active and passive. You can actively send private messages to fans who have already followed you, and use welfare bait to send them scripts from time to time to guide them to the private domain; for passive private messages, you need to automatically reply with keywords, and reply instantly through the menu bar and the guidance in the article.

4. Micro headlines: Micro headlines can be published within Toutiao. A safer method is to guide users to actively send private messages through welfare bait, and then conduct private domain diversion.

10 Offline stores

Many offline chain stores, such as Baiguoyuan and Pop Mart, have attracted a large number of private users through their offline stores. The most common way is through materials and labor.

1. Store material diversion: Place QR codes at the cash register, product display racks, store walls, etc. in the store, and use welfare bait to allow users to scan the code and add private domains.

2. Store staff attracts users: Cashiers, BAs, shopping guides and other staff guide users to join the private domain through leaflets or oral instructions.

I will share it here for now and update it if there is a new method.

Author: Yan Tao Public Account: Yan Tao Sanshou (ID: yantao-219)