The copywriters with a monthly salary of 50,000 yuan are all writing fences

Fences were originally a common tool used to block construction sites before the opening of a new store, but now advertising copywriters have used them in many new and interesting ways. This article shows us how copywriters create fences, making them lively and interesting, and giving them a different kind of charm. Let's take a look at these interesting fence copywriting.

Fences are quite magical and are often used at construction sites. They not only block the mess but also enclose a flat surface. They are simply a perfect advertising medium.

But whether it turns mess into magic, or turns clutter into boredom, depends mainly on what is written on the fence.

For example, if you want to write "Opening after the new year, stay tuned" , although it is better than writing nothing, it is still a bit of a waste.

Alternatively, you can write:

I'm very { good } , but I can't say

Because I want to cook it after the New Year.

——Seven Oxen Pot

This is a chain beef pot brand called "Qi Niu Bao" opened in the "CapitaLand Minhang Commercial Center" in Shanghai. The name of the store should be a homophonic pun, because "Qi" and "Chi" in Shanghai dialect are pronounced the same.

"I'm awesome but I can't say it" means the product is awesome, but how awesome is it? We'll have to wait until it's ready after the New Year to find out.

There are two fences at the back which are also quite interesting.

Mr. Dongpo said: I would rather eat without meat than live without bamboo.

The Qiniu Pot fence said: I'm leaving, here {there is meat and bamboo}.

Su Dongpo, who loved Dongpo pork, said that he would rather have bamboo without meat. Here, we have both. The meat is the dish, and the bamboo is most likely related to the decoration characteristics of the store.

Just eat some first, I'll cook it after the New Year

This sentence is very naughty. It means that you can make do with eating at other restaurants on the same floor or even in the Uni-President Shopping Mall for now, and when I open after the New Year, you can just eat at my restaurant.

Eat beef stew alone, and eat beef stew with a group of people - eat beef stew at home, eat beef stew outside - eat beef stew when unhappy, eat beef stew when happy - eat beef stew when heartbroken, eat beef stew when in love - eat beef stew when career is unlucky, eat beef stew when taking a break - eat beef stew when lonely, eat beef stew when having a party...

It’s such a large barrage of comments, quite suitable as a background wall for taking photos.

No matter you are happy or sad, heartbroken or in love, lying down or curled up... you can eat beef stew, because it is delicious, healthy and suitable for all ages. As long as you are full, you will have the strength to fight against this XX world.

We hope the construction here ends sooner than your summer romance.

Thank you for the blessings, but some romances may end before they even begin.

I think open

Some people have let it go, and some people have figured it out. Even if the flower shop is closed, the flowers will continue to bloom.

Some copywriting will focus more on interactivity, allowing for some kind of spiritual communication between the fencers and the onlookers, like this one.

This copy not only promotes the products and services themselves, but may also generate a certain amount of customer conversions. Is this the legendary "brand and effect integration"?

It’s also about communication, but the following is a bit offensive. After all, we just met on the Internet. How did you know my true identity at a glance?

This juice shop fence offers you an idea in exchange for a glass of juice, and this idea itself is very good.

If you have an idea, you will have good juice!

Using free juice to solicit opening rewards is itself an opening rewards activity, which not only showcases your own juice products but also helps you attract the first batch of target users who love to drink (free) juice.

In addition, the expression " Fruit Xiaoqi that is not ripe with additives" is indeed very cute and touching.

There is also a set of barrage-style barriers below, which feels a bit too talkative and dense.

What's behind this? From a material point of view, it is hundreds of thousands of bricks that were custom-made in the 1950s.

The master said that the time is tight and the task is heavy and it is too difficult for me; NO, our windows face north, not south at all.

If everything goes well, the store and the spring flowers will open together. If not, then it cannot be

This isn't a fence.

It’s the south wall that loves you without looking back!

What a beautiful wall that loves you without looking back, but Vanke Steel Bar Factory tells you what the real "South Wall" is.

The text on the signboard of the shaved ice shop below is a bit more verbose, perhaps to fit in with their main business of crushed ice.

That’s right! This is a shaved ice shop

I thought about it for a long time... The decoration should make a good-looking enclosure

I still didn't expect it for a long time

If you can't think of it, just say it honestly. I guess the boss is an honest person when doing business.

The copywriting on the enclosure of Cha Yan Yue Se’s first store in Chongqing is more thoughtful.

I don't know where the love comes from/I want to cross mountains and rivers to explore

Just like you at this moment/curious about what is going on inside

I also have a natural curiosity about you

We haven't met yet/but I always feel so familiar

Hello/Chongqing

I am Cha Yan Yue Se

The fence of Bawang Tea Princess's store in Beijing is more cultural, with Tang poetry spelled out on the fence, inviting people to pay attention to the 50% discount on tea.

Some bosses even posted the pictures of the fence as their status on WeChat Moments.

It is said that the boss had just rented the store and named it when he broke his bone, and the renovation progress was 0%. He planned to open a store, but he rented the store and broke his bone. So the boss had an idea and promoted the "break the bone" activity - as long as the customer had broken his bone before, he could enjoy a discount. What kind of hell activity is this?

There are more than one company that posted the fence as a status on their Moments.

After watching it, netizens exclaimed:

From this point of view, as long as you can act cute, it doesn’t matter if you can’t write copy. After all, sincerity is the killer skill.

Yes, there is a coffee shop here.

Make items that will last a long time.

Do it to others as you would to yourself

But some are a bit too sincere. There is not even a designer. They just paint by themselves with a pen. But the good thing is that the "progress bar" comes alive.

Some fences are just fences, used to block the construction site, but some fences can create attraction.

A white wall separates not only the inside and outside of the construction site, but also the level of copywriting.

Author: kuang13

WeChat public account: Free shipping (ID: kol100)