10 very interesting copywriting

The author shared 10 very interesting copywritings of various types. Let’s take a look.

10 very interesting sentences I saw recently, I won’t let you miss them~

There are domestic ones, foreign ones, external ones, internal ones, serious ones, and crazy ones... They are always prepared for you.

01

What is replaced by robots is the robots.

——Small team

A sentence from a small team: When facing AI, many people are afraid of being replaced. Some even claim: AI will not eliminate you, but those who know how to use AI will eliminate you.

But in essence, AI is just a productivity tool. It can help you improve your efficiency, but it can never replace your thinking. People who are truly capable of solving problems will be difficult to replace, regardless of whether they have the support of AI or not. What can be replaced by AI robots are always robots that can only perform repetitive mechanical labor.

02

Just like our products

This billboard won't leave any microplastics or trash

Dental care brand Smyle has teamed up with artist Tim Hoekstra to create a campaign that creates zero waste.

Hoekstra is a famous Dutch beach artist, whose works are world-renowned for their focus on the earth's environment. In this advertisement, Hoekstra used beach painting to create a large billboard covering an area of ​​1,200 square meters at the seaside. After it was formed, as the tide came, the advertisement was immediately washed away by the sea, leaving no garbage and everything disappeared without a trace.

This creative idea reminds people to pay attention to the ecological environment on "International Plastic Free Day" and advocates the use of environmentally friendly products. It also promotes Smyle's pollution-free toothbrush, which does not contain plastic and microplastics and does not produce garbage. Its copy is:

CRUSH, BRUSH. NO TRASH!

Shag, toothbrush, no trash!

03

Being outstanding is not about being a striking color, but about revealing your true color.

Xiaomi mobile phone

Xiaomi Mobile Phone and China Youth Daily jointly launched the "My Youth, Double Brilliant" graduation season collection interaction. On the one hand, it showcases the style of college students during the graduation season, and on the other hand, it also promotes the double-pink and double-color design of the new Xiaomi Civi3 mobile phone, reflecting the functional selling point of real and beautiful selfies. The product's target customers are students, graduates, and newcomers to the workplace.

Therefore, the commercial featured three graduates who are in their graduation season and exploring new horizons in their second fields, echoing the theme of "My youth is twice as good".

Three years ago, I chose to suppress the splash of my studies and catch up with the waves of entrepreneurship, so I dropped out of school to start my own business.

——Bi Dao

He dropped out of school to start his own business and set up a studio, became a well-known up-host at Bilibili, and now has returned to Tsinghua University to pursue a doctorate degree.

If you ask me how to battle reality, my advice is, don't listen to advice.

——Purple Disgust

A model who studied law, was said to be ugly but ended up walking on the top luxury fashion shows, took the postgraduate entrance examination for the third time and was finally preliminarily admitted to Tsinghua University this year.

As the advertisement says, the shortcut to excellence is to become your own question setter. Youth is an open question, and excellence is a competition with yourself. We are unique and do not make stereotyped expressions - live life to the fullest, and the future will be twice as exciting.

04

Bus station, business takes off

Bus stop, Business go.

-- Santander Bank

Sao Paulo is the fourth largest city in the world, but in its Capão Redondo district, many bus stops are not covered by rain. To this end, Santander Bank, Brazil's largest private bank, funded the renovation of 100 bus stops in the area to provide shelter for passengers. The resulting large number of bus station advertising spaces were donated by Santander Bank to 400 private companies in the area to help them promote their products. Data shows that billboards have driven a 55% increase in the number of users of companies in the region.

It not only improves the convenience of life for residents, but also promotes the development of businesses in the region, which in turn drives local employment. These small and medium-sized enterprises themselves are also an important source of customers for Santander Bank. Such an innovative idea is a win-win for all parties.

The ad copy is also very clever:

Bus stop, Business go.

Bus and Business correspond to each other. The bus stops here, and the bus stop advertisement helps the business take off. The copywriting is as clever as the idea itself.

05

Come in! Otherwise we won't be able to sleep well.

Mattress Store

What you said makes sense. If you don’t come in, you won’t be able to buy a comfortable mattress, I won’t be able to run my business well, and none of us will sleep well.

It reminds me of the restaurant's copy: "Come in! Otherwise we'll all starve."

I feel like I have discovered a universal sentence pattern, like a talk show advertisement - "Come in! Otherwise we will all be sad."

06

When you need to move

when it's time to move.

——"I like moving" moving company

A newly established moving company in Australia, called "I Love Moving", wanted to stand out in this inconspicuous category in an eye-catching way, so they described some very uncommon reasons for moving, and then used a common moving box to tell you: Just contact us, moving away from weird neighbors is as easy as opening a box.

You are on the right side of the box, and on the left side are your weird neighbors. Some are doing poison gas experiments, some are playing very noisily, and some are a skeleton... As long as you open the moving box, you can stay away from them forever.

07

The express delivery station is always regarded as too far away

This time I can't bear to finish

——Tmall 618 #TheLastExpressDeliveryofYouth#

The hot summer is here, and along with it come the hot 618 and the enthusiastic graduation season. Combining 618 and the graduation season, creativity has come to the last express delivery of youth.

When we graduate, we usually buy some things, some are for packing luggage, and some are for celebrating graduation with roommates. I have used the old address for 4 years, and this will be the last time to receive a courier.

But even this last wave, Tmall is still not going to let it go. With the theme of #Youth’s Last Express#, Tmall held an interesting “dialogue” with the graduates during the 618 graduation season.

The express delivery station is always regarded as too far away

This time I can't bear to finish

Roommates are:

One person places an order, three people +1.

08

Man + "Jump, honey, I'll catch you" + "Hey, there's a little daisy" = the picture below

Guys + "Jump,I'll catch you" + "Whoopsie daisy'=

——That’s why we specialize in women’s insurance

An advertisement for women's insurance in South Africa. Because men are unreliable in many ways, we specialize in women's insurance.

09

It is a canned food that heals cats, and it is also a sweet treat that heals yourself.

——TikTok 618

After watching Tmall 618 and Douyin 618, I found out that they were both made by the same advertising company.

The Douyin 618 brief is about one thing: saving money, but at the same time, it has to be a little different.

So the advertisement starts with the idea of ​​what can be done with the saved money. If the bill is full of 380, what can be done with the saved 80?

You can buy some canned food for the cat and put fresh flowers in the house.

Saving 80 yuan is a can of food that heals your cat, and it is also a sweet treat that heals yourself.

Save 80 yuan, plant flowers in your new house, and live a colorful new life.

10

Born in Grasse, raised in New York.

A handcrafted slow perfume that touches the soul with its smell.

——LE LABO FRAGRANCES

The perfume brand LE LABO FRAGRANCES recently opened its first store in China. The two founders believe that the most important attribute of perfume should be the smell itself, which is an extension of the user's personality. Therefore, they abandoned the gorgeous packaging, beautiful bottles, big-name endorsements, and fancy marketing commonly used by big-name perfumes, and did not want anything to distract consumers and make them ignore the perfume itself.

And they don't like to explain these things, because explanation will kill art. So, please forget everything I said above!

These are 10 interesting sentences I have seen recently. They are not deliberately heartfelt, but they touch people's hearts at first sight.

Author: Kuang Thirteen

Source: WeChat public account "Copywriting Free Shipping"