Douyin food account sales 100,000+, master these 8 skills

Introduction: This article mainly briefly describes the successful techniques of Douyin video live streaming sales. From product selection to account numbers, the author is well versed in the popular techniques of the live streaming sales industry. Standing at the forefront of live streaming sales, can we stand firm? Come and take a look.

It is particularly easy to get huge sales when selling food on Douyin.

Many people are jealous and want to do it but can’t shoot it well. Today, the village chief will talk to you about the 8 core points of Douyin food shooting.

01 Real people appear on screen

Remember, this is an iron rule.

For more than 90% of Douyin’s sales business, the sales effect is better when real people appear on camera than when no one appears on camera.

On the one hand, it enhances users’ trust in the characters, and on the other hand, it increases users’ emotional connection with the bloggers.

At the same time, it is also to pave the way for subsequent live streaming sales.

02 Choose the right product

Choosing the right product is half the battle.

There are several criteria for product selection:

The first is matching: it’s not about selling what you have, but what are you suitable to sell?

The second is demand: if everyone in the market is selling your product and you don’t have an advantageous product yet, don’t do it.

Either sell what others don’t have, or sell what others haven’t filmed well in their videos.

The third is the advantages: what benefits do you have in terms of product, quantity, appearance, safety, effect, and consumption.

03 Tempting and delicious

When photographing food, you need to stimulate people's appetite.

Whether you are selling bread, noodles, jelly or spicy strips, you have to make users want to eat it immediately.

Therefore, from the video cover, video shots, and even the blogger’s state while eating, the food must appear delicious.

For example, when taking a picture of jelly, you want to highlight its chewiness, and when taking a picture of spicy strips, you want to highlight its oily and spicy taste.

Use close-ups and focus to individually display product details, such as breaking bread with your hands, scooping out instant noodles with chopsticks, etc.

04 Highlight the large number

As long as you sell videos in short videos, it doesn’t matter how big your product is.

You must highlight your advantages, on the one hand to show the benefits of the product, on the other hand to attract users' attention.

For example, when selling instant noodles, a box contains 24 packages stacked together; when selling spicy strips, a package contains 60 bags; when selling candies, a pound contains 100 pieces, and so on.

The advantage of quantity sometimes weakens users' sensitivity to price.

For the same pound of spicy strips, users will feel completely different if a bag of 1 pound costs 9.9 yuan and a bag of 30 pound costs 9.9 yuan.

05 Eat it yourself

Some accounts like to use short video demonstrations or pictures, although they also have the effect of selling products.

But the effect is completely different compared to eating it yourself.

If you want to sell food, you must eat it yourself, and the more people who eat it, the better.

For example, bring your husband and children, and eat together in the company, dormitory, or with customers on the roadside.

The more people eat it, the more at ease the users will feel, and the more they will be tempted to place an order.

Especially selling some low-unit-price products, as well as some products targeting specific groups such as children, pregnant mothers, and the elderly.

06 Find various reasons to eat

To sell goods, you need to give users a reason to consume.

So your reason is reflected in the text of the video. I have seen many accounts for a single product that shoot 100 or 500 videos and can give different reasons.

From various angles such as product price, quantity, effect, crowd, scene, etc.

In addition, for individual products, it is necessary to fully build the user's consumption scenarios.

For example, if you sell a pair of anti-hunger biscuits, then the video you shoot can reproduce the user's climbing, cycling, doing farm work, sleeping on the second floor, camping, long-distance car rides, etc., and do everything possible to help users imagine consumption scenarios.

07 Personality Match

Food doesn’t seem to need any personalization, but having a personalization close to the product will increase sales.

For example, as a mother, you can sell complementary foods, or as a mother, you can sell foods for children's growth.

As a second-generation fruit eater, fruit farmer, fisherman, etc., or if you sell weight loss foods, either you are fat so that users can see your weight loss process, or you are thin so that users will envy you.

Your personality has a great influence on sales. For example, if you are a big eater, or you are small but can eat a lot, that is also a contrast.

If you want to portray yourself as someone selling local specialties or as a farmer, don't dress up too flashy.

08 Single Product Account

Finally, I would like to emphasize that there are many types of accounts that sell food.

These are review-type, product recommendations, source manufacturers, experts in a certain field, etc. These usually have a comprehensive range of products and sell all kinds of food.

So for new players, I suggest you start with a single product account first.

For example, you can only sell one kind of biscuit, one kind of melon seeds, one kind of bread, and one kind of fruit tea. This kind of single product sales can be controlled in terms of content creation, cost control, product understanding, etc.

Author: The village chief lives in Shili Village

Source: WeChat public account "Shili Village"