ChatGPT + Xiaohongshu popular article, mass production of 100 notes in 1 day

How can we use ChatGPT for content marketing on a content platform like Xiaohongshu? How can we better use ChatGPT to investigate people's preferences and needs, understand consumers' concerns, pain points and psychological needs, and recommend content and products more accurately? Let's take a look.

With the continuous development of AI technology, it has gradually penetrated into our lives, including the field of content marketing.

We use AI algorithms to generate text, optimize search engine rankings, improve user experience, etc. Now AI is gradually changing the progress of the times, and AI will also become a revolution in the next decade .

Every one of us entrepreneurs, content creators and ordinary people must learn to control AI.

ChatGPT is a large language model based on the GPT-3.5 architecture that can generate natural language text, perform language understanding, question and answer, and other tasks.

How to use ChatGPT for content marketing on a content platform like Xiaohongshu?

How can we better use ChatGPT to investigate people’s preferences and needs, understand consumers’ concerns, pain points and psychological needs, and recommend content and products more accurately?

Today, let’s talk about how ChatGPT is applied to the content industry of Xiaohongshu.

1. Positioning ChatGPT

You should treat ChatGPT as a member of your team . ChatGPT just doesn’t understand your usage scenarios. It’s not that he can’t give you the correct answers, but that you don’t know how to ask questions.

First of all, you have to treat ChatGPT as a member of your team. It is very professional. In order to better utilize ChatGPT as a team member, you need to clarify the background and purpose of the problem, such as who you are, what problems you want to solve, what methods you want to use, or what suggestions you have. This must be made clear.

For example: If you are a medium or brand operator of Xiaohongshu, you want to know how to cooperate with Xiaohongshu influencers to increase brand awareness and influence.

In this case, you can ask ChatGPT for advice on best practices for working with Xiaohongshu influencers, common challenges, and how to build connections and maintain partnerships.

In addition, you can also change to another industry, for example, maternal and child nutritionist. You can ask ChatGPT how to pay attention to nutritional meal planning, how to choose the most suitable food for your baby, how to help new mothers adjust their diet and so on.

ChatGPT can provide you with relevant information and suggestions to help you better solve problems and improve work efficiency.

2. Clarify ChatGPT’s definition of vocabulary

You need to communicate with it first to see whether you understand "Xiaohongshu hot articles" and clarify the definition of a certain word , so that it knows what your direction is and can give you the answer you want.

If ChatGPT doesn't understand your industry at the beginning, first clarify the definition and direction of a certain word, and then gradually ask ChatGPT questions.

For example, whether you can understand the definition of a hot article on Xiaohongshu. If the question he answers is not what you want, you can tell him what the definition of a hot article on Xiaohongshu is, let him understand what the definition is, and then ask follow-up questions.

If I want to write a hot article about the maternal and infant industry, what direction should I write about? Or should I switch from the maternal and infant industry to the pet industry? What kind of content should I write to easily generate some good data?

First, you can ask ChatGPT whether he understands concepts such as "maternal and child industry" or "pet industry" to make sure ChatGPT understands the area you want to discuss.

If ChatGPT does not understand these concepts, you can explain them to him and let him understand the definitions and directions of these concepts before continuing to ask questions.

Then you can ask ChatGPT: On Xiaohongshu, what kind of content published in the maternal and infant industry or the pet industry is likely to become a hit?

You can try asking questions in the following sentence pattern: "On Xiaohongshu, what kind of content published in the maternal and child industry/pet industry is likely to become a hit?" ChatGPT can provide you with some potentially effective directions based on its training experience and language model.

3. Progressive Questioning ChatGPT

For example, do you understand the meaning of Xiaohongshu hot articles? Then continue to ask, what kind of content in the maternal and infant industry is likely to become a hot article on Xiaohongshu? You can also follow my sentence structure and replace the above industry with your industry.

After clarifying the definition, the next step is to extend and progressively ask ChatGPT more in-depth questions. If we want to write a hit article for the maternal and infant industry, we can ask ChatGPT what kind of content can produce a hit article.

One point that can be mentioned is the scenario of baby vaccination or about the 42-day confinement period. You can also continue to ask and ask ChatGPT whether these topics have been overused in the market, as well as more specific information about baby vaccination and 42-day confinement meals, such as the best time for vaccination, which diet is most beneficial to the physical health of mothers and babies, etc.

How to make these contents more engaging, and how to add other elements to enhance the attractiveness and interactivity of these contents. You can also ask ChatGPT other topics and questions about the industry to find more inspiration and ideas. For example, in the maternal and child industry, you can ask about the latest popular products or trends, or how to solve the daily challenges faced by parents.

For the pet industry, you can ask about the most common pet issues, how to train a dog or cat, or how to keep a pet healthy and active.

In addition, we can ask ChatGPT how to add other elements that will make the data of this note better to inspire readers to comment and share this note. In this way, ChatGPT will give more clear and detailed answers, which is very critical.

Criticism of ChatGPT

If chatgpt cannot give the answer you want, you can criticize it, point out what is wrong, guide chatgpt to give you more specific content, and continue to train ChatGPT.

If ChatGPT's answer is incorrect, you can point out his mistakes and criticize him. Tell him the correct answer, and he will remember the information you provided and give a more accurate answer. At the same time, you need to let ChatGPT know that he has memory, so that he can better understand your question and give a more appropriate answer.

If ChatGPT gives the correct answer, you should praise him and let him know that his answer was helpful. Treat him like a human being.

If some of the answers he gives are very standard or mechanical, you should tell him that you hope he can be more flexible and answer questions in a more humane way, like a normal user or person.

In this way, his answer will not seem so stiff and mechanical. At the same time, you can give ChatGPT feedback and tell him whether his answer meets your needs so that he can help you better.

5. Ask ChatGPT what content the target audience wants to see

Use chatgpt to reversely research what kind of content the target group wants to see, from the perspective of consumers or users.

Use ChatGPT to research what kind of content and products people want. If you are a consumer in the maternal and infant group, what kind of content do I want to see on Xiaohongshu that will impress me?

First of all, I am very interested in the exchange of parenting knowledge and experience. I hope to see some real parenting stories and successful case studies.

Secondly, I am also very concerned about my baby’s nutrition and health, and hope to obtain some scientific and practical maternal and infant nutrition knowledge and healthy eating suggestions.

In addition, I also want to know some buying guides and recommendations for baby toys, clothing and other supplies, and hope to see some real product reviews and user experience sharing. Based on these contents, I want to know what kind of products can meet my needs?

For example, I may need to buy some nutritional supplements. How can I choose the right brand and type? I want to buy some baby toys. What are some good recommendations? I also need to buy baby clothes and supplies. What brands and styles are suitable for my baby? These questions need to be considered in the consumer decision-making process. When we create content or produce products, what kind of tags should we give to help consumers better search and filter content and products.

For example, when sharing parenting experiences, you can add tags such as "parenting education", "infant care", etc. to make it easier for consumers to find content that interests them.

When promoting products, you can add labels such as "baby toys", "maternal and infant nutrition", etc.

It makes it easier for consumers to find the products they need. Understand it as ChatGPT can help you conduct population research, in-depth analysis of consumers, and other understandings of the situation.

Based on the Xiaohongshu industry, we can now apply these five points from the perspective of content:

First, assign a group or team role to it . Be sure to clearly define the role of ChatGPT and treat it as your colleague.

Second, let chatgpt clarify the definition of vocabulary

Third, understand and learn how to use ChatGPT progressive questioning

Fourth, no matter whether ChatGPT answers correctly or incorrectly, you must give feedback , because ChatGPT has memory.

Fifth, use chatgpt to get some feedback from the people you want

Based on these five points, we have explained it from the perspective of content. I hope these five points will be helpful to you.

Author: Zhuang Jun

Source: WeChat public account "Zhuang Jun (ID: zhuangjunweixin)"