8 sentences worth collecting in April!

April has passed unknowingly and we have ushered in May. The author of this article takes everyone to review the copywriting worth collecting in April, including Meituan buying medicine, Taiwan IKEA doll copywriting, RT-Mart fireworks literature... Let's take a look.

May has come before we know it. Let's put aside our sentimentality and say goodbye to the departing spring, and welcome the arrival of the beautiful summer. Now, it's time to review. Today, let's review the copywriting worth collecting in April. (Ranking in no particular order)

1. Meituan medicine shopping: social etiquette for allergies

In the social world of people with allergies, love can be without flowers, friendship can be without wine, and hugging friends who have cats will cause hand tremors...

In spring, when everything grows, while one group of people are busy traveling happily, another group of friends are facing the great trouble of seasonal allergies...

Meituan Maiyao realized this and jointly launched an insight report on spring allergies with Zhihu Shudong. It also filmed a short video to educate everyone about the social etiquette of allergies and to give a voice to people with allergies.

It turns out that popular science advertisements can provide such interesting insights~

Featured copy:

There are people in the world who are allergic to romance

Remember to express your love in a different way

Seeing a blushing girl

Don't be too sentimental

Respect everyone's clothing

Even without matching

Travel with friends, even if you don’t need it

Also carry a pack of tissues with you

Whether the other person is drinking

It's nothing to do with respect for you

My colleague went to work with swollen eyes.

Don't speculate that it's an emotional problem.

Tell people what you don't like

It's also a cool way to introduce yourself.

2. Taiwan IKEA doll copywriting

Who doesn’t like cute copywriting? A set of doll copywriting from IKEA Taiwan, 9 reasons to bring the doll home, which is simply irresistible.

It has to be said that IKEA's advertising planners understand "humor". While grasping the user's pain points, they can also make people smile.

Featured copy:

It’s okay if you can’t find a reliable boyfriend

This one is not only reliable and huggable, but also very cute.

The landlord said no pets

But it should be okay for you to keep this one, right?

Even though I can't become a prince

But you can have your own exclusive mount

Although we can't go back to the Jurassic

But you can have your own Jurassic Park

Don't like waiting until the shivering penguin house?

This can only be done by hugging the heater and hiding from the quilt

Although I don't have money to go to Kenya to watch the great animal migration

But no matter where you move, they will be with you

3. RT-Mart Fireworks Literature is back

Since the copywriting of Shanghai lifting the ban on “cold palace vegetables” went viral, RT-Mart seems to have opened up the Ren and Du meridians of marketing, constantly bringing imaginative creativity. Recently, RT-Mart has come up with something new again.

As we all know, this generation of young people is a group of "online shoppers" and are gradually moving away from supermarkets. With this as an anchor, RT-Mart has brought a group of interesting copywriting to help young people return to the joy of offline shopping and regain the happiness of saving money.

Featured copy:

Obviously it didn't cost much money.

But I still feel very happy.

Adults also pay 1 yuan

The power of a happy day

The joy of life has not changed

It used to be 1 dollar

It's still 1 yuan now

Life is full of price tags.

Only happiness remains the same.

4. The copywriting of the seventh season of "13 Invitations"

Although it’s late, “13 Invitations” is finally back! From Xu Zhiyuan’s “biased” perspective, “13 Invitations” has reached its seventh season since its premiere in 2016.

Xu Zhuoyun, Qian Liqun, Xiang Biao, Luo Xiang... One after another ideological dialogues made fans shout with excitement, and the program quality was always online. As the journey progressed, we found that Xu Zhiyuan's way of looking at the world was also undergoing some "changes".

Different from previous seasons, this season's program places more emphasis on "action" and "going out" to enter a more real life.

Theme copy:

Concepts are important

Action is the soul

Season 7 opening credits:

Concepts are important

Action is the soul

To explore the vast and useless things

Why the climate is changing

The mass of a black hole

Get close to specific details

Cut the soil with a hoe

Listen to the hawking in the morning market

The texture of the world and life

There are always unexpected feelings

Lead you to discover

The Taste of Life and Love

5. Alipay: The last 1/9 of spring

The first cherry blossoms are romantic, the last are even more moving; the first bite of pickled pork with preserved vegetables is delicious, the last bite is even more memorable...

On April 25, Alipay launched a new spring advertisement titled "Spring is about to pass", reminding everyone to seize the tail of spring and have a great time partying in the last 1/9 of the spring breeze.

While most brands are still focusing on the rebirth and prosperity of spring, Alipay's anti-routine operation praising the tail of spring is an excellent strategy.

The time point is ignored by many people, and behind it lies a huge feeling of reluctance.

Poster copy selection:

The last 1/9 of the spring breeze

If you can't eat it, take it with you.

Take a stroll under the starry sky

Take a walk and the willow breeze will not make you feel cold

Take a look at the East Wind that was not borrowed from Red Cliff

Take a ride with the wind, headwind, east, west, south, north wind

And a little bit of madness under the sun

terribly sorry

The real spring cannot be renewed

Golden rapeseed flowers, no way to renew the lease

The gentleness of April sunshine, unable to renew the lease

The annual Yan Du Xian, can't renew the lease

I owe her the sea breeze of her childhood, and I can't renew the lease

So, rent a car and go.

Spring is not for being sleepy

It is used to fascinate

The last train of spring is about to arrive

The sweet bamboo shoots after the rain will be snatched away by people

The late cherry blossoms on the branches are falling at a speed of 5cm per second.

Keep your eyes open, my friend.

The person you like will be missed in the blink of an eye

Before the end of spring

Let’s chase the last suspense of April

Chase the windy place

Go chase the endless waves of the treasure island

Chase love, youth, war

Go chase the last suspense of April

Some ups and downs in spring

Just for you

6. Kuaishou: Poetry Collection of Ordinary People

Poets are not the only ones who can write poetry. They may be deliverymen, vegetable farmers, painters, supermarket employees, junior high school Chinese teachers, radio hosts, book editors, full-time housewives...

Kuaishou found that there are more than 600,000 people writing poems on Kuaishou. Therefore, Kuaishou and Dandu collected poems from ordinary people on Kuaishou and launched a collection of poems for ordinary people, "One Person Should Live Like a Spring".

Everyone can find his or her own shadow in this collection of poems.

Poster copy selection:

A person should live like a spring

Extract sweetness from a pink flower

Let life break out of the ground with rich poetry.

Even if the old friend is far away

A story about one person becoming another person

A name becomes another person's concern

Even if the flowers from the previous night are counted by the breeze

The barren pen tip, after drinking late at night

There is no other reason why spring cannot be described

I sold thirteen hours a day to the factory

Two hundred dollars in return

These two hundred dollars

It's like I mortgaged my dignity

Helped me redeem my dignity

No matter if there is anyone around me

This is also my evening alone

I'm a dancing queen now

Jumping in the wind, jumping on the water

Dancing in the golden light

It looks like the magpie standing on the ridge of the field.

I want to draw countless of myself

One writes poetry, the other studies

One sings, one composes

One cooks, one does laundry

One mopping the floor, one working in the field

One, one

Draw countless versions of yourself...

7. Robam Electric Appliances: Market Literature

Due to its unique fireworks flavor, vegetable market literature always attracts attention and is forwarded. Now, another brand has set its sights on vegetable market literature. In early April, Robam Electric Appliances joined hands with Tmall Mobile's Big Brand Day and the Internet-famous vegetable market Suzhou Shuangta Market to create a spring vegetable market literature exhibition called "Everything is Fresh, Fun Strolling in Spring".

Every sentence of the copy is a vivid expression of lively life.

Featured copy:

In April, the vegetable market occupies half of the world

Fill your basket with spring

Chinese cabbage

I was born with talent (food) that must be useful

garlic

Replace trivial matters with bright spring days

cabbage

I don't want to curl up, but I can't lie flat

Pork Belly

The levels you see

It's all my story

tangerine

Life is sweet and sour

Ginger

This is the Jiangshan I built for you

apple

I'm not fat, I'm just cute to the point of swelling

8. Adidas Running Copywriting

A series of posters titled "Running needs nothing" from Adidas uses short words to describe the direct connection between people and sports, with each sentence revealing the philosophy of life.

Featured copy:

Running requires nothing more than your presence.

365 days a year, 7 days a week, 24 hours a day,

You can run wildly at any time.

There are no goals, no boundaries, no scoreboards to run with.

You can run fast or slow, and most importantly, enjoy running.

Run every time frustration strikes.

Running requires nothing more than you being there. Yo!

Author: Meihua.com

Source: WeChat public account "Meihua.com (ID: meihuaevent)"