Are more variations better on Amazon? What are the rules?

For Amazon merchants, operating stores is very important. Merchants need to master some techniques. For Amazon merchants, are the more Amazon variants the better? In order to solve everyone's problem, the following content will introduce it to you.

Are more Amazon variations better?

Amazon's multiple variations do have advantages. For the same product, there are multiple variations of colors. You can send products in each color. This way, you don't have to worry about bad reviews. You can merge them into another color, and they will still be good reviews.

It will not affect the change of star rating. But there is one disadvantage. The variants that cannot be merged can only fight alone. Because the star rating has deteriorated, it can only be treated as clearing inventory. In the past, the evaluation was not strict, and some peers specifically selected 20-30 good products for evaluation.

When alternative products are merged into other variants. So when doing Amazon, you must be sure of the quality of your products, and don't think about making quick money. Therefore, the more Amazon variants, the better.

What are the rules?

1. Amazon Variant Ranking Rules

Amazon now merges multiple variations of the same listing into one SKU, instead of each variation having a different ranking in the category. This means that no matter how many SKUs you have in your listing, only one ranking will be shown in the BSR.

In the adjusted variant ranking rules, keyword ranking is based on the parent ASIN and is no longer different from the child ASIN. This allows polygonal listings to better seize the BestSeller ranking opportunity.

Now, no matter how good your sales volume is, since you can only occupy one position in a category ranking, you need to improve the sales volume and other data of each variant so that you can better improve your ranking.

2. Abuse of variant rules

Some sellers abuse variations to improve their rankings, which is also prohibited by Amazon and may lead to the removal of sub-variations. The specific rules for abusing variations are as follows:

1. Adding a child product that is not a true variation of the parent product, such as adding the wrong variation to an already created ASIN.

2. Grouping variants of products of the same category with different styles will cause the sub-variants to be removed from the shelves;

3. Changing the product details page of the parent product so that it does not match the child product.

4. Merge zombie listings.

5. Use a table to manually add attributes that did not originally exist as variant attributes.

6. Put the new product line into the old variant group in order to get the ranking of the old variant.

If your product is removed from the shelves due to violations, it is recommended to deal with the variants in a timely manner to avoid greater impact. The operation is as follows:

1. Unbind the parent variant and child variant, and then bind your own variant back using the table;

2. Collect evidence and report to Amazon to request deletion.

According to what I have learned, it does not mean that the more Amazon variants, the better. After opening a store, Amazon merchants still need to understand some introductions to store operations. The development of the Amazon platform is quite good now. If you want to open a store, you can choose this platform.

Recommended reading:

What is a parent in Amazon? What is an Amazon variation relationship?

How to upload Amazon variation images? Where to upload?

How to use Amazon variants? What are the tips?