How to optimize Shopee products? What are the techniques?

In fact, everyone is familiar with Shopee. There are many merchants on this platform. If merchants do e-commerce or media, they must do promotion to gain traffic in order to make money. How to optimize Shopee products?

How to optimize Shopee products?

1. Product selection optimization.

First, find products related to your store category according to your own ideas.

For example, when I saw that a water cup sold by a competitor was doing quite well, I checked the search volume of the main search term, which was 5471. This data is still acceptable in the Singapore market.

The number of links is to search for this keyword on the front-end. By default, a maximum of 100 pages and 5,000 products will be displayed. If it is less than 100 pages, it means that the number of products is relatively small.

Then fill in the price, total sales, monthly sales, number of reviews, and listing date of the competitor's product. The total sales and number of reviews should not be too large, otherwise you will not be able to catch up. The listing date should not be too long. If the time is too long, the accumulated sales will generally be very high.

Of course, it doesn’t mean that you can do it as long as you meet all the requirements. It also depends on the market competition, how many local sellers there are, the sales and profit estimates of the top sellers, etc.

2. Title optimization.

For titles, we generally refer to four channels to compose our own titles: one is the words that come with the product itself, two is the title words of best-selling products in the same industry, three is the hot search words in advertisements, and four is to add some promotional words in the front.

Try to put the words with high search volume in the front. In addition, you should often collect keywords and search volume of your own category to accumulate a certain amount of keywords for new products or advertisements in the future.

3. Image optimization.

There are nine pictures in total. The last picture can be a white background picture. The second to eighth pictures can explain the product's selling points, activities, specifications, sizes, functional parameters, etc. The most important thing is the main picture. The title can only bring exposure, and the main picture is the most important factor for customers to click in.

Pay attention to the layout of the pictures. In addition, you can upload videos to display Shopee products. It is recommended to upload videos, which is really important.

4. Description optimization.

In the description of product details, you should tell customers the information they want to know in a simple and clear manner. This is the improvement and supplement of the picture display. Put yourself in the shoes of a customer and imagine what information you want to know when buying this product. How can you let customers place an order after reading the pictures and details without consulting customer service?

For example, for women's clothing, in addition to clearly stating the material, size, and color of the clothing, it is recommended that you also describe the weight, height, and matching style that each size is suitable for. For those who sell coats, you can write the style and color of the pants that are suitable for matching; for those who sell pants, you can write the tops or shoes that are suitable for matching, etc.

The optimization of Shopee products requires the creation of detail pages, as well as related promotions and keyword selection. Product optimization can help products gain more customer traffic, and only with greater exposure can there be orders!

Recommended reading:

What are the conditions and fees for entering Shopee? Is it expensive?

How to log in to Shopee main account? How to operate?

What is the difference between Lazada and Shopee? Which one has more advantages?