How to optimize Shopee ads? What are the tips?

When opening a store on a cross-border e-commerce platform, you will definitely place advertisements. If you want to achieve good results, you must optimize the advertisements. Everyone should be interested in the Shopee platform. How to optimize Shopee advertisements?

How to optimize Shopee ads?

1. Update keywords regularly

For example, when doing keyword advertising, the keywords you place cannot remain unchanged. You need to adjust the keywords as time goes by. For example, according to the hot keywords and changing trends in Shopee’s weekly report, making adjustments in this way can help products better meet the search needs of buyers, thereby gaining more exposure and conversions.

It is recommended that sellers regularly search for similar products on the front end and optimize the keywords of their products based on hot-selling products.

2. Optimization of exposure purpose

The main purpose of advertising is to increase product exposure so that more buyers can see it and promote conversion. However, each seller has different purposes for exposure when advertising. For example, some sellers want to attract traffic, while others want to increase ROI, and the optimization they make is also different.

Sellers who want to attract traffic with low prices should pay attention to changes in traffic of the entire store and individual products, so they must do a good job of keyword screening and price adjustment; for products that focus on ROI, the focus is on conversion rate and click-through rate, and product images, details, descriptions and other content should be optimized every week.

3. Product Optimization

Although the main purpose of advertising is to bring more exposure, if there is no click, there will be no conversion. So if there is exposure but no click, you need to see if there is a problem with the main picture. It is recommended to use scene pictures, puzzles, add some promotional information, etc. to attract buyers to click.

What are the tips?

1. Determine the target audience and advertising content

First of all, you need to determine who your target audience is and carefully design advertising content for them. For different groups of people, their shopping habits and needs are also different, so you need to listen to the voice of consumers and create personalized ads for them.

2. Choose the right advertising method

Shopee provides a variety of advertising methods, including search ads, in-page ads, social media ads, etc. You need to choose the appropriate advertising method according to different products and target audiences. For example, if your product is a fashion brand that young people like, it may be more beneficial to advertise on social media.

3. Creative design and copywriting

Advertising creativity and copywriting are the key to a successful advertising campaign. You need to make the advertising images and copywriting able to attract consumers' attention while showing the unique selling points of your product. If you are not good at design or copywriting, you can consider hiring a professional to help you.

If you want to optimize Shopee advertising, there are relevant methods and techniques. On the cross-border e-commerce platform, if you want to succeed, you still need to rely on promotion, so optimizing advertising is still necessary.

Recommended reading:

Is Shopee's brand inspection strict? What should I do if Shopee's brand audit fails?

What are the Shopee cross-border payment platforms? Which one is better?

What logistics does Shopee use? Is it possible to not use platform logistics?