How to increase cross-border e-commerce sales? How to increase sales?

The first step for a novice to engage in cross-border e-commerce is to choose a good platform, the second step is to choose the country or site to do business, and the third step is to choose products. After choosing the products, it is time to operate and promote them. So how to increase cross-border e-commerce sales?

How can cross-border e-commerce increase sales?

1. Product identification and classification of potential markets

First, look for emerging markets abroad that fit your product and audience. Make a list of countries you think would be the best fit. Expanding in one country or region is smarter than trying to sell everywhere.

A good starting point is to check the target country business guide. Once you have found areas where there is a clear demand for your product, evaluate the culture, climate, and competition in those specific markets.

2. Check product restrictions for foreign markets that sellers are interested in

An important but often overlooked aspect of cross-border e-commerce is how to identify and comply with various restrictions on the sale and distribution of certain products in foreign markets.

You need to make sure your products can be sold in the countries you are interested in. You may have a huge market for your products, but if laws and regulations prohibit or restrict the sale of those products, you need to consider your options.

Note that there is a difference between illegal products (not allowed to be sold) and products that are restricted (must meet certain standards). The guidelines for products such as weapons, medicines, and food may seem obvious, but some countries restrict batteries, furs, helmets, seeds, and tobacco products.

3. Determine pricing and tax strategies that are appropriate for the market you want to achieve

Regardless of where you choose to expand your international business, you will have to deal with regional tax regulations. Taxation of cross-border e-commerce operations can be complex, so it is important to consider tax requirements and the potential impact on your business.

However, there are more considerations when it comes to pricing than just taxes. You need to consider shipping costs, domestic distribution costs, insurance, sales commissions, etc. The main factors that influence the price you set are your total cost of selling and delivering the product, market demand in the country you sell in, and the current prices your competitors are setting for similar products.

In general, if you want to increase sales in cross-border e-commerce, you must optimize your listings as carefully as possible, and do enough competitive product analysis to find out the gaps, make up for the shortcomings, and make your products better than those of your competitors.