With more than 10,000 followers per month, AI beauties are invading Xiaohongshu

As the AI ​​craze continues to grow, AI-generated text, image, and video applications are flourishing everywhere. Xiaohongshu, which has a low entry threshold and a wide variety of features, has become a "hard-hit area" for AI face recognition. The author of this article introduces and analyzes the "AI" phenomenon on Xiaohongshu.

If you surf Xiaohongshu often, you may find that the number of beauties on the platform is increasing, with delicate facial features, graceful figures, and both salty and sweet.

Left picture @天高不高-AI; right picture @小多爱旅行

But if you don’t look carefully at the account names, you’d think they were all carved out of a template. (I was confused by it.)

Click on the blogger’s homepage, wow, it’s full of AI beauties, but some of them have likes and interaction data that are not inferior to real-life internet celebrities.

Is it that there are not enough real people, or has the traffic dividend been transferred?

1. With over 10,000 followers per month, can you harvest traffic just by posting pictures?

Now, if you open the Xiaohongshu App, you can see ten beauties of different styles within ten minutes. So there is a saying that among the thousands of beauties, Xiaohongshu accounts for half of them.

For example, "Xiaoduo who loves traveling" wears exquisite makeup every day and flies around the world.

Today, wrapped in a coat, watching the snow in the north; tomorrow, dressed coolly, vacationing at the seaside.

A sweet and cool sporty girl or a girl in ancient costume with double buns, there is no makeup style that Xiaoduo cannot handle.

Thanks to his diligent posting of pictures, "Xiaoduo who loves traveling" currently has a total of 27,000 followers, and only more than a month has passed since he posted his first note on February 21.

Coincidentally, the Xiaohongshu blogger "cyberAngel" also gained 16,000 followers just by posting beautiful pictures. The first note currently visible was published on March 2. The highest number of likes for a single note reached 7,600+, and there are many notes with over a thousand likes on a daily basis.

Hanfu, JK, all kinds of styles are mastered.

But when you think they are all fashion bloggers, their homepages or top notes often state that they are not human, but purely AI-generated .

Some bloggers directly reveal their true nature in their account names.

For example, "AI Virtual Human Art-koko" who is keen on changing clothes:

Looking through it all, it is not difficult to summarize the "routine" used to create this type of Xiaohongshu blogger: first use photos of beautiful women with fair skin and occasional borderline looks to attract a group of "face (L) value (S) fans (P)"; then rely on AI to generate various scenes and various costumes, and use the high speed of content production to maintain the freshness of fans.

Most of the AI ​​tools used by bloggers are Stable Diffution or Midjourney. With the efficiency of AI-generated images, bloggers can achieve both attracting new users and retaining old ones without spending any time on scene, makeup, photography, or post-production, and can also ensure the "perfection" of the photos.

A person who knows how to use AI tools can replace half of a small internet celebrity team. The low-cost, low-threshold operation model has made AI beauty bloggers rampant on Xiaohongshu.

How long will this wind last?

2. Severe homogeneity, AI beauty bloggers are in a hurry to "roll inward"

When something shows extraordinary traffic charm, it will attract countless people to follow suit and even compete for it.

At present, AI beauty bloggers on Xiaohongshu can be roughly divided into two categories:

The first group is the AI ​​tool experience group. In addition to constantly improving the accuracy and efficiency of AI-generated beauties, they also invite everyone to discuss models and parameters in the comment section.

The other type is the AI ​​blogger operator, who creates a personal identity for the generated AI beauties, uses internet celebrity logic to create accounts, and focuses on fashion and outfits.

This type of AI blogger will pay more attention to the interaction with fans. It is common to ask everyone in the body of the note or in the comment area what kind of photos they want to see. After "feeding" the AI ​​with these demands many times, the later note pictures will gradually "touch" the fans.

It is precisely such accounts that are more likely to fall into "involution" because the pictures generated by AI are often similar in everything from faces to body shapes.

After seeing enough beautiful photos of individuals, let’s have a group fight. For example, “Ai-Jessica” is a twin girl, and “AI Girls Group” has created Cici, Nacy, Miru, Gigi and other girls with different styles.

If you can’t win by numbers, then focus on the vertical track. For example, “Xiaoduo who loves traveling” emphasizes scene changes, which fits his “travel blogger” persona; “Ai fashion blogger Xiaoxin” constantly updates his outfit content to show his “fashion blogger” positioning.

When the account has traffic, what next?

According to Weiguojiang's observation, there are probably not many people who actually make money at the moment, and the monetization channels are not obvious, but it is not impossible.

The most common way is to create a group to attract traffic. On the homepages of many AI bloggers, you can see the big words "group chat", which can be joined by clicking on them.

The reason for fans to join the group is mostly written in the account introduction or group name, and the main purpose is to join the group to get the original picture or AI tutorial. For example, the name of the group chat of "Ying Moink" is "Join the group to get the original picture", and the number of people in the group chat has reached 330.

For another example, the account “天高不高-AI” with 15,000 followers stated in its account introduction that “tutorials can be obtained for free by joining the fan group”. Currently, four group chats have been established. The first three groups have more than 400 members each. To join, one needs to apply and obtain the consent of the group owner.

Although for the time being, these group chats are all "for love", sharing tutorials and beautiful pictures for free, and there is no sign of monetization. But in the long run, these are all active private domain traffic, and with the cost of cultivating private domains rising day by day, they may pave the way for future monetization.

In addition to bloggers who accumulate traffic and other monetization methods, there are also bloggers who rely on technology to receive orders. After their own AI pictures have a small amount of traffic, they can take on the needs of other users who want to generate certain photos at a low cost, such as portraits, changing clothes, changing hair color, etc.

Blogger "Artificial Intelligence Face" takes this approach. The account introduction reads "If you want to customize your own portrait photos, customize the generation of specific clothing pictures, etc., you can contact me." The customer order effect notes he posted also have sporadic likes and collections.

In addition, there are also people who study AI models, who use tools to generate product images with one click.

After repeated model training, the AI ​​model of "CyberKitten" has already been able to fit in properly, and advertisements such as "The workflow is becoming more and more stable, welcome to consult" have appeared in the notes. Although the number of fans is only over 100, its notes have maintained a certain level of traffic activity.

In general, given that the tools used are the same over and over again, the graphics produced by Xiaohongshu AI bloggers are almost the same. Coupled with the lack of depth in the current content, the resulting phenomenon is serious homogeneity, and they are even racing to see who is more on the edge.

In terms of monetization, a stable industrial chain has not yet been formed, that is, it is still in the stage of hoarding traffic. As for how to use it in the future, it may still remain the same, and return to the logic of selling goods.

3. Will AI bloggers have an impact on the industry?

The prevalence of AI bloggers has caused many people to worry. In fact, we are far from reaching this stage.

The first reason is that when comparing AI-generated pictures with photographic photos, apart from the hands which AI has yet to completely tame, the difference between the two can also be seen in details such as background removal.

Second, there is still a dimensional wall between AI bloggers and real-life influencers. The former are still mostly on the edge, with a vague personality. Although some people may save pictures, it is difficult to establish an emotional connection, so they cannot fully meet the needs of fans and brands.

The third is the technical cost. Although a big shot who knows AI tools can replace half of the team, the reason why big shots are big shots is that there are not many people who know the industry well, and there is a certain technical threshold.

Although there are many people getting started with AI, there are still only a few who can accurately generate the required images in a short time. As "cyberAngel" said, ten out of 1,000 images can still be picked out, but there are also failures with three hands and five legs. Users only see the ten successful images, not the 990 failed images of AI.

Ultimately, the key to the success of AI-generated images lies in the input instructions, which requires constant adjustment and training with AI. If it is truly put into commercialization, the technical cost may not be low.

In addition, AI bloggers also have certain limitations in breaking out of the circle.

For example, when AI beauties are rampant, AI handsome guys are rare. Searching for "AI handsome guys" on Xiaohongshu, there are few popular related notes, and even compared with the various praises in the comment section of AI beauties, people seem to have higher requirements for handsome guys.

In this regard, blogger "RealAI" said that the bottom line is that the model is not suitable, and the bottom model is basically European and American style. Intuitively speaking, AI can easily generate "muscle men" that are not in the mainstream Asian aesthetic. Users are not interested in this, so it is naturally difficult to attract traffic.

In summary, although there are many AI bloggers on Xiaohongshu, very few of them can pose a threat to real people. The signal conveyed by this phenomenon is more worthy of attention - the AI ​​craze is quietly integrating into the content industry. It will create more unprecedented competitiveness as a tool, but it is not yet obvious. What we need to do is not to exclude it, but to leverage it to seize the opportunity.

What do you think of the AI ​​bloggers on Xiaohongshu? Welcome to the comment section to chat with us~

Author: Chen Chumu

Source: WeChat public account "Weiguojiang (ID: wjam123456)"