What do the hot-selling products on Pinduoduo look like?

In the fiercely competitive e-commerce market, how can you make your products quickly become hot sellers? This article will deeply analyze the characteristics of Pinduoduo's hot-selling products and reveal all the secrets of how to achieve a leap in sales on the Pinduoduo platform.

Let me ask you a question: What do you think about day and night when you work on Pinduoduo? Do you hope to wake up and find that the orders have exploded? Once upon a time, I thought the same thing, and then I woke up and found that the orders really exploded. Then I cried sadly. Why? Because there is no stock to ship! It is really worrying if there is no order explosion, and it is also worrying if there is an order explosion .

Since I started doing e-commerce, I have dealt with all kinds of products, including branded ones, white-label ones, 3C products in the king category, small accessories in the niche category, some with ridiculously high costs but still want to sell well, and some with the lowest price on the entire network but want to sell in large quantities.

After trying all kinds of products, I gradually discovered which products would become popular and which would not. It was already determined from the moment I took over .

This article uses the products of N Pinduoduo stores that I operate as a reference, and tells you what the products that can sell well on Pinduoduo look like?

01 If we want to have a lot of orders, our costs cannot be too high

The high here is relative, not absolute. For example, if I make 3C products with high customer orders, the purchase cost is more than 100 yuan, which seems very high, but competitors cannot get this price, so I have an advantage in this cost.

Take the advantageous cost as an example, which directly passes out most of the friends who do e-commerce. If you are not a manufacturer, an industrial belt, or a brand, you can't play Pinduoduo . Of course, it's not that you can't play at all, but it's impossible to have explosive orders.

The manufacturer also needs to be considered whether it is a real manufacturer. Even if you think you are a manufacturer, but your cost is higher than others, sorry, although you are a manufacturer in name, you actually have to sit at the table with the children. Pinduoduo's crowd is an equilateral triangle. The more traffic you go down, the more people will eat low prices.

If your cost is high, your selling price will definitely be high. The size of your traffic pool is determined by your selling price, or in other words, by your cost. If you want to have a lot of orders, you have to cut into the largest traffic pool. If our cost is not the top in the industry, forget it .

02 If we want to have a huge sales volume, our product category should be large

Our topic this time is "explosive orders". What is "explosive orders"? Thousands of orders a day are considered "explosive orders". Of course, high-order orders, such as 200 orders per day, can also be considered "explosive orders". After all, there are not many products that sell more than 40,000 a day. I won't mention high-order orders because not many people do it.

Let's talk about low-order products, 10 to 30 yuan per order. If you want to have more than 1,000 orders a day, what products do you think are suitable? For example, Nezha pendants, is it okay? After 1 month, is it still okay? For example, if the mobile phone camera is blocked, can there be 1,000 orders a day? It should be difficult. Who would cover the camera of their mobile phone if they have nothing to do all day long?

If we want to have a lot of orders, whether we do it ourselves or work for others, we have to choose a large category of products. Among the stores I operate on behalf of others, there are niche products, and the competing products only have a few orders a day. For products like these, I only need to do daily maintenance.

So how do you know if this category is big? Search product keywords on Pinduoduo, find the rankings, and look at the 24-hour daily sales. If there are more than 1,000 orders, it is a big category .

03 If you want to make a lot of money, you have to know how to play this game

Although Pinduoduo is relatively simple, if you want to get a lot of orders for good products, you still need to know some basic tricks, such as cutting in cars, holding back orders, micro-payment, forced payment, ultimate price-raising, unlimited price increase without losing orders (I made it up), etc.

Although there are many ways to play Pinduoduo on the Internet, in fact , the logic behind these games is the same: money and weight .

When you understand these two things, you can also create countless ways of playing of your own, such as early rise and late fall, 1 open and 2 support, sudden pull and stop, three to five and ten down, etc. The ways of playing that I made up sound very cool, and they are indeed very cool.

Since we are talking about hard stuff, here I will share a more practical way for the general public to play, the micro-payment way. What does micro-payment mean? It means that our product itself has a cost advantage. You want to have a lot of orders and make a lot of money. So, if you are not sure whether there will be natural orders, you choose micro-payment, that is, set the price at 20-30%, and start production at 8-10. As long as the after-sales service of this product can withstand it, the result of this operation is: moderate order volume and the highest profit .

04 If you want to make a lot of money, you must have basic operational capabilities.

What does e-commerce rely on to make huge sales? Can you rely on the efforts of e-commerce operators to make huge sales? The answer is really, really bleak. An e-commerce store is an ecosystem. You don’t really think that as long as you have good operations, you will have huge sales every day, right?

Let me ask you, if the procurement is not up to par and there is no stock, can it be popular? If the customer service is not good and the conversion is not up to par, can it be popular? If the design is not good and there is no material for the product, just a white background picture, can it be popular? If the boss is stingy and only gives 100 yuan a day for car fare, can it be popular?

A sudden surge in orders is a systematic project that requires the participation of the entire company and all employees. In order, the operational methods must keep up, the design materials must not fall behind, the delivery time must be guaranteed, and the customer service reception must not lose points. Only when these elements are in place can a sudden surge in orders be achieved. Expecting a sudden surge in orders by relying on just one operation is just a dream.

Do you know what store score is? How is store score derived? Isn’t it the final result of the cooperation of all the above links ? Especially for those who sell hot products, there are tens of thousands of orders a day, and the warehouse cannot keep up with the shipment. Thousands of orders are labeled as false shipments. I would like to ask, is it a hot sale or a bomb the next day?

We will not elaborate on the overall operational capabilities of the store, and only talk about what is related to our operations. If you want to get a lot of orders, you must have the ability to test pictures and models. The Pinduoduo stores that I run and those run by many big guys, none of them can go viral with just one link.

Xiao Er also said that no matter how good your link is, it may not necessarily enter the pool. If you don’t create more links to increase the probability of entering the pool, how can you expect to have a surge in orders? In addition to testing pictures and models, everyone should also have their own understanding of the main pictures with high click-through rates and pages with high conversion rates. Everyone should have a clear idea of ​​what kind of pictures have high clicks and what kind of pages have high conversion rates.

I wish all my e-commerce friends will have a boom in orders this year, every day. Of course, if you are a manufacturer or an industrial belt and don’t know how to have a boom in orders, you can also come to me and I will help you have a boom in orders !

05 Last

When we do things, we like to look at the surface. When we see that others have a boom in orders, we think that it is very simple to achieve a boom in orders, and that all we need is to have a good product. However, we fail to see what others have done behind the scenes to achieve the boom in orders.

If you are a new player, you can test in many ways to find a way that suits you. If you are an old player, you can also beat the game by finding a way to get the same resources.