Repetition is the most effective way to bring goods to Douyin

The author of this article shares three shortcuts for bringing goods on Douyin: repetition, scenario-based, and mass-marketing. It is suitable for readers who are interested in bringing goods on Douyin.

When using TikTok, is there a most effective way to sell products?

This is the shortcut that many people have been looking for, and it actually exists.

But any shortcut has its prerequisites. Today, the village chief will share with you three shortcuts to selling products on Douyin.

1. Repetition

Many people complain that their Douyin videos have no traffic, no followers, and no transactions.

When I looked at his account, I saw that he had only shot a dozen videos.

Everyone, when doing anything, must believe in a simple truth: quantity creates miracles.

Of course, the so-called miracles come from quantity does not mean inferior quality, but is based on a certain quality.

1. High frequency

For example, if others only update one video promoting products a day, can you update one every hour or half an hour?

I have seen many accounts that update 10 videos every day without fail, and the content is closely related to the products.

2. Large quantity

The result of releasing videos at a high frequency is that the number of videos is large enough. If you want to make a short video to promote products, you would be embarrassed to say that you have made a short video if you don’t update it to 500 times.

This is different from the plot numbers. You are neither a star nor an organization. You can only rely on hard work.

3. Matrix

Whether you are one person, a few people or a company with more than a dozen people, you can directly build a matrix if you have the conditions.

For example, if you are a real estate sales company in a fourth or fifth tier city, whether it is new or second-hand housing, delivery rooms, offices, or rental housing, you have 5 employees, each with two accounts, and each account updates 3-5 videos every day.

Basically, users can search for local housing information or system recommendations, and all of them will be covered.

For most companies, there are usually only one or two products, such as selling oranges, sweet potatoes, potatoes, meatballs, etc.

Many people would say that the product is too monotonous and the content is difficult to shoot.

In fact, this is wrong. Even if there is only one piece of clothing, thousands of videos can be produced.

The key is to use your brain. For example, for a piece of clothing, list all the angles that can be photographed, and then present it in different ways.

For example, if you sell a windbreaker, and you shoot in 100 different locations, that would be 100 videos.

I would like to recommend this one that sells tissues. It only uses one video mode and has shot hundreds of videos.

2. Scenario-based

What is scenario-based? It is to help users build consumption scenarios.

Let users know in what scenarios your product can be used, or let users know why your product is worth using.

1. Product scenario

What is product scenario?

Where do your products come from? What is the production environment like? What is the technology like? What are the materials like? What are the people like?

For example, if you are selling oranges, then you can go to the orange orchard and shoot all the picking, planting and tasting processes in the orchard.

Don’t take photos in the room yourself and describe how delicious the food is. Users won’t be able to feel how authentic your product is.

The product scenario is particularly suitable for fruits, vegetables, tea, breeding and other products.

2. Consumption scenario

In what scenarios do I need to use your product?

Or in other words, what problem did I solve after selling your product?

For example, as we just said, when selling a piece of clothing, you can shoot videos in 100 different locations. You can wear this piece of clothing in high-speed trains, airports, parks, cafes, companies, mountain climbing, etc.

This is scenario-based consumption, which tells users that my clothes look good and can be matched with anything in any scenario and can be worn out.

Similarly, if you sell food or daily necessities, you have to consider the consumption scenarios of various users.

For example, if you sell water cups and bread, you have to think about the users at work, outdoor sports, dinner parties, visiting the elderly, gift giving, breakfast, supper, etc.

This is also why you think many brand advertisements are melodramatic, but they are actually building consumption scenarios for users.

3. Mass production

If the products you make are not particularly high-end, especially those for daily consumption, then this method is particularly suitable for novices.

No user will refuse a product that is cheap and in large quantities. Compared to the so-called fake orders, it is better to give the benefits directly to users.

What does mass production mean? It does not mean making merchants lose money, nor does it mean low prices, but it means making users feel it is very affordable.

1. Visualize the quantity

For example, if you are selling tissues and there are 30 packs in a box, if you express it directly in spoken language, the visual effect will not be strong and the desire to place an order will be greatly reduced.

But you pour out 30 packs of tissues and count them one by one for the user to see, or pile the 30 packs of tissues into a small mountain or take pictures of the 30 packs of tissues in a row.

Add to that your demonstration of product quality, combined with the price, and users’ desire to place an order will increase.

2. Product package

Try not to sell single products, especially food, drink and entertainment products.

If you go to watch Brother Xiao Yang’s live broadcast room, you will find that he rarely sells a single product.

On the one hand, the brand wants to maintain the price, on the other hand, it wants to increase users' desire to place orders, and also to ensure profit margins.

For example, if you are selling children's toys, you can sell sets of five or ten pieces. I have seen an account selling small car toys, which was shoveled directly into a small box, which immediately made users feel that it was a lot and very affordable.

This includes selling candies, rubber bands, socks and the like. You don’t need to count the quantities, just put them into the bag directly.

Therefore, many people think that the performances of some anchors are a bit exaggerated when watching their videos, but in fact, this method is the most direct.

Not everyone is Dong Yuhui or Lao Luo who can explain the product slowly and leisurely.

Remember, most ordinary people should be direct when selling products on Douyin!

Directly display products, directly highlight benefits, and directly guide transactions.

Author: The village chief lives in Shili Village

Source: WeChat public account "Shili Village (ID: shilipxl)"