20,000 followers on Douyin, sales volume 100,000+

From a pregnant mother to a mother of a baby, she has 20,000 fans and accumulated sales of 100,000+. How did she do it? Is there room for improvement? What inspiration does it bring to us? The author of this article answers these questions one by one, you may want to take a look.

Hello, fellow villagers. I am the village chief.

Who says Tik Tok fans are worthless?

Who says you can’t sell products if you have few fans?

Today, the village chief will share with you a Douyin account with the most accurate target audience and the best sales effect, with 20,000 fans and cumulative sales of 100,000+.

1. Pregnant mothers can also bring goods

This Douyin account is a real account of a pregnant mother and a mother who has just given birth.

Because she started sharing her life and products when she was pregnant, and now she has become a mother.

From the beginning to the end, the content shared by this account are all products related to its own identity.

So everyone, stop saying that Douyin doesn’t know how to do things and can’t sell products. The key is whether you are as persistent as this mom.

Let me tell you something. This account has shot more than 1,400 pieces of material so far, and is updated at a frequency of four or five pieces a day.

This has been the case from pregnancy to breastfeeding, and this is the first point worth learning.

2. Establish a distinct consumer mindset

The village chief started watching the first video of this account, and around the 10th video, he began to promote products through short videos.

Therefore, this account is not like other accounts, which first create content, then increase followers, and then slowly convert user consumption.

Instead, I tell users from the very beginning that I am just a product sales account.

I use Tik Tok to make money, although this has also directly led to extremely slow growth in the number of followers of this account.

But the most direct benefit is that it plays an important role in establishing users' consumption mindset.

Users who want to watch and follow this blogger all have the desire to consume and are not averse to the blogger directly promoting products.

3. Create strong empathy with users

When selling products through short videos, we have always emphasized trust, sense of involvement, and empathy.

To this end, people will use various methods, such as identity recognition, technical strength, award-winning honors, scene implantation, etc.

So this identity of going from a pregnant mother to a mother is very pleasing to the blogger.

1. Identity

From the moment the blogger published her first post, she has been conveying her identity as a pregnant mother and a mother of a baby to users.

Therefore, by emphasizing content and identity, a group of precise users will naturally be screened out.

Moreover, bloggers communicate with everyone as ordinary people , which makes it easier to get closer to fans.

2. Scene Identification

The blogger will take into account some of the concerns of pregnant mothers and mothers about consumption, especially in terms of what to eat.

For example, losing weight, controlling sugar, iron deficiency, resisting hunger, satisfying cravings, etc., and then giving your own food plan in various real scenarios.

3. Use it yourself

If you say you don't eat, people won't trust you that much, so the biggest charm of this account is that as a mother or pregnant mother, I don't say too much nonsense and just eat it for you to see.

Use your own actions to tell users that it is safe to eat this.

Moreover, as a fan who continues to follow the account, you can see that the blogger is indeed constantly updating and recommending products. As a pregnant mother transitions to a mother, you will trust the host's product recommendations more.

4. This account still has the potential to grow

Although this account currently only has 20,000 followers, it still has great potential to increase its followers.

One is the common growth of old users . In this account, there is a large number of users who are in the same process as the blogger, from pregnant mothers to mothers of babies.

Therefore, they are very loyal to bloggers, and as mothers, they are more willing to trust bloggers on how to consume.

The second is that the scenarios for promoting products are broader . With the transformation of her identity to that of a mother, the products that bloggers can recommend are not limited to food.

It's not just about what you eat, it also covers everything your baby eats, wears, and uses.

Thirdly, the content can be richer . Previously, what was shared was what to pay attention to during pregnancy.

The content that can be shared now includes postpartum recovery, fitness, beauty and skin care, dressing, children's growth, husband-wife relationships, etc.

But the most important issue is that if this account wants to increase its followers, it has to change its existing content style.

The existing content style focuses on food and dubbing, and is not good enough in terms of content richness or content form.

Only by upgrading your own content can you have the possibility of increasing your followers.

For example, if the account is called Huang Dacheng and his wife, then can the husband appear, can the child appear, and so on, not only the characters, but also the content of the story.

5. Three suggestions

Finally, I would like to give three very important suggestions to all our friends:

The first is to start small. Don’t think about building a big account right away. Start with a certain product or a single item.

The second is the accuracy of the audience. The more accurate the audience is, the stronger the monetization effect will be. Most accounts with hundreds of thousands or millions of dollars are not as capable of bringing goods as this account.

The third is diligent updating. This account has shot more than 1,400 videos, and has persisted in posting videos regardless of whether it is for pregnant mothers or mothers who have just given birth. This exceeds 90% of the people who want to do Douyin.

Of course, if physical reasons are excluded, if this account can maintain a certain frequency of live broadcasts regardless of whether it is in the middle of pregnancy or after delivery, the effect of selling goods will be better.

If we can cooperate with some brands to sell one or two flagship products, it is possible for a single product to sell over 100,000 yuan.

Author: Shili Village

WeChat public account: Shili Village (ID: shilipxl)