Xiaohongshu Hot Article Code [March]

In this article, the author disassembles eight types of hot articles and introduces in detail the secrets and techniques for creating hot articles on Xiaohongshu. This article is suitable for readers who are trying to operate a Xiaohongshu account.

The creation of explosive articles on Xiaohongshu can quickly help Xiaohongshu merchants and Xiaohongshu operations obtain accurate traffic . Therefore, SEO implantation is also relatively important in the way of acquiring customers through content. On the Xiaohongshu platform, most users find relevant content through keyword searches, and the data is accurate for users. The creation of explosive articles can capture users' vision and convert them in the first place.

Question: Have you done SEO implantation on your Xiaohongshu notes? Let's communicate in the message area or communication group. Today, we have disassembled the hot articles in 8 categories in March, namely beauty, beauty and personal care, dressing, food, mother and baby care, travel, home furnishing, and cute pets . I hope these hot article factors can help all Xiaohongshu operators. You can leave a message about the problems you are encountering in Xiaohongshu at this stage.

Here is a summary of the hot articles in March that I compiled

1. Analysis of the hottest articles on Xiaohongshu - Beauty and cosmetics

Case 1: I hope my sisters who have crossed faces will not see me, and I will not delete it.

(Note data: 78,000 likes, 81,000 favorites, 416 comments)

The title of the popular article on Xiaohongshu: directly targeting "cross-face" women. Nowadays, many girls are doing their homework on the road to anti-aging, and the blogger just uses irony to show the quality of the content. The word "do not delete" seems to be forced on them.

Xiaohongshu Hot Article Cover: The cover is a comparison of three photos taken at different times. The changes visible to the naked eye are indeed enough to make everyone excited. This kind of cover has contrasting effects that users can see with their naked eyes, which can arouse users' emotions and attract everyone's curiosity to click in and take a look.

Hot content on Xiaohongshu: The blogger uses sharing of his daily care techniques to show the results and provide methods to everyone. Secondly, it is more authentic, and the steps of daily care are also displayed one by one. After seeing the simple tutorials and techniques, everyone can directly copy them for care.

Comments on the popular article on Xiaohongshu : Everyone in the comments expressed their recognition and admiration for the blogger's presentation, and asked questions one after another. The blogger also explained patiently. Secondly, some people in the comment section also stood up to recognize the blogger's method, which was very helpful for the blogger's credibility.

Copy homework: The blogger seized the anti-aging demand of modern young people and solved the pain point. In fact, in the current environment, there are still many content spaces that can be developed, and there are many areas, but the blogger's method happens to use environmentally friendly and effective methods, and it can also give great confidence to many people in need.

Case 2: Do you dare to say that you can cover your skin flaws? Do you really know how to deal with skin flaws?

(Note data: 60,000 likes, 23,000 favorites, 174 comments)

Hot article title on Xiaohongshu: The rhetorical tone of the title makes people question the product while really wanting to see if the blogger’s presentation can live up to expectations, and “blemished skin” directly defines the crowd.

Cover of a popular article on Xiaohongshu: The exaggerated expression of the blogger on the cover really makes people want to click in to find out what product can achieve such an exaggerated effect, and the word "review" often allows everyone to feel the reality visible to the naked eye.

Hot content on Xiaohongshu: The blogger did an experiment by scraping the product on the spot while presenting the content. Without too much concealment, the readers can directly see the concealer effect of the product in their notes. The long-lasting makeup and waterproofness were also demonstrated on the spot, which was more realistic.

Comments on the popular article on Xiaohongshu: Some readers in the comment section felt that the blogger was working too hard, but it was precisely this hard work of the blogger that brought a very good response to the product.

Copy homework: The purpose of review displays is to let everyone see the quality of the product more intuitively, and the blogger maximizes the flaws while showing the concealer, showing the problems that everyone is worried about one by one, to dispel users' concerns. For product recommendations, user responses are more important.

2. Analysis of the hottest articles on Xiaohongshu - Personal care

Case 3: Dermatologists teach you how to remove hair from your entire body, just as good as laser hair removal

(Note data: 89,000 likes, 74,000 favorites, 333 comments)

The title of the popular article on Xiaohongshu: "Taught by a dermatologist" is more authoritative, uses the expert persona, and emphasizes the content, while "Not inferior to laser hair removal device" better reflects the effect after hair removal, allowing people who are confused in this regard to click in to watch it spontaneously.

Xiaohongshu's popular article cover: The blogger uses himself as a cover, and you can see the effect very intuitively. "No red or black spots" are all requirements, which makes people want to know what method the blogger used

Hot article on Xiaohongshu: When the blogger demonstrated the content of hair removal, he demonstrated the common laser and home care. For some people who find it convenient, it is indeed more convenient to go out directly for treatment, and you can also remove hair safely at home. From preparation to subsequent care, he demonstrated it step by step in person. It can be said that everyone who needs it can use the content as a reference. <strong>Comments on the hot article on Xiaohongshu: Everyone expressed their love for the products used in the blogger's notes, and many people with similar feelings also stood up to interact, further enhancing the reference value of the notes.

Copy homework: The blogger's notes just caught a major pain point of this season, and the method he demonstrated in person gave everyone a more intuitive reference suggestion, allowing readers to believe that they can achieve the expected results by following the blogger's method. Targeted problem solving is carried out according to user pain points. In contrast, using the before-and-after comparison display effect, from the user's perspective, what you see is far more convincing than what the blogger conveys.

Case 4: Expensive amino acid shampoo is worse than shower gel?

(Note data: 28,000 likes, 10,000 favorites, 225 comments)

The title of a popular article on Xiaohongshu: The blogger used the method of emotional questioning to compare shampoo and shower gel. It is originally difficult to compare the two, but the blogger aroused everyone's curiosity as to what aspect he was talking about.

Xiaohongshu's hot article cover: The font of shower gel is once again larger on the cover, which gives people a visual impact and makes them want to see the connection between shower gel and shampoo.

Hot content on Xiaohongshu: During the display process, the content is more about promoting products. In the early stage of product promotion, bloggers will compare the texture of the product with that of shower gel, and more often they will recommend the shower gel that they have promoted themselves.

Hot comments on Xiaohongshu article: The blogger pinned the comment at the top of the comment section to explain the mild texture of the product, and it is more of a recommendation for people who need it. The atmosphere in the comment section is also very interesting, saying that it is more suitable for a lively atmosphere for boyfriends to wash their hair and take a bath together.

Copy homework: Notes about product recommendations will have more comparisons and features. For the blogger's display, if some comparisons with the use of other products are added, it will make it look better. If you just praise the good of the product, it will easily give people a sense of resistance.

3. Analysis of the hottest articles on Xiaohongshu - Fashion and dressing

Case 5: Spring and summer pants, classic and versatile, high quality and timeless

(Note data: 19,000 likes, 14,000 favorites, 509 comments)

Hot titles on Xiaohongshu: Combining the good stuff with the results, "classic", "versatile", "high quality" and "timeless" show the diversity of dressing.

The cover of the popular article on Xiaohongshu: The three big words "Super Versatile" show the practicality and versatility of the items. It is a response to the current season, spring and summer. It also echoes the title, making everyone want to see what items they are and whether they can find something suitable for themselves.

Hot content on Xiaohongshu: While showing the pants, the blogger not only looked at the texture, fabric and the effect on the body of the pants, but also shared tips on similar matching. This allows many sisters with clumsy hands to buy suitable pants by comparing with the reference value and learn some matching skills at the same time.

Comments on the popular article on Xiaohongshu: Many people in the comment section said that the pants they had recommended to the blogger were not a disaster. Some people even listed the prices and stores of several pants recommended by the blogger. Some people even urged the blogger to write more articles about shoes. The interaction between the blogger and readers is strong.

Xiaohongshu copied homework: review notes allow readers to make visible comparisons. The strengths of good products and the effects of matching them are exactly what everyone wants to see. The blogger happens to grasp the needs very well and also shares dressing skills, which is a plus.

Case 6: 30 bucks BM replacement, you don’t need to wait for the official website, 1688 is really worth it

(Note data: 51,000 likes, 27,000 favorites, 466 comments)

The title of the popular article on Xiaohongshu: The title uses "numbers" and bm to echo each other, which further reflects the cost-effectiveness. The words "really worth it" further magnify the affordability.

Xiaohongshu's hot article cover: The cover is a comparison between the original and the alternative. At first glance, we really can't see any difference. The author put emotional words on the cover, which further echoes the title

The hot article on Xiaohongshu: The content shows that the blogger found a substitute store on 1688 because he had to wait too long for the original product. The texture of the product and the feeling of wearing it are comparable to the original product, which allows many slum sisters to find another reference.

Comments on the popular article on Xiaohongshu: Everyone in the comment section is asking for the link to the blogger's product, which shows that the blogger's recommendation really played a big role in many people.

Copy homework: Speaking of dressing notes, the blogger's notes can be said to be more like reviews, but the blogger did show the dressing in the content of the notes, recommending both the cost-effectiveness and the effect, which makes it more useful for reference.

4. Analysis of the hottest articles on Xiaohongshu - Food

Case 7: Finally found the reason why spicy hotpot is not enough! Where to remove the skin

(Note data: 31w likes, 23w favorites, 23w comments)

The title of a popular article on Xiaohongshu: The title uses events and results to start the narrative. As for the current social situation, the fact that merchants shortchange customers has always existed, and the blogger said that he had found the reason, which attracted everyone to stop and watch.

The cover of the popular article on Xiaohongshu: the big characters on the cover echo the theme, and the few words revealed by each brand routine are particularly eye-catching, which makes everyone want to see whether it is exposed by the blogger and whether they are also consuming it in their daily life.

The hot article on Xiaohongshu: The blogger went to several well-known Malatang shops and found that the dishes he ordered were short of weight. This caught people's attention and exposed many businesses, which also alerted many consumers who usually have consumption habits.

Comments on the popular article on Xiaohongshu: The comment section felt that such unscrupulous behavior should be exposed, and praised the blogger's actions. Some even worried that the blogger should bring more people around him to avoid personal harm when fighting against counterfeiting.

Copy homework: It is true that people who fight fake news and analyze the truth sometimes share content despite the storm. This kind of content reflects more social phenomena and has always attracted attention.

Case 8: Challenge 30 yuan to eat in Shanghai for a day, the dinner is really amazing

(Note data: 38,000 likes, 12,000 favorites, 1,633 comments)

The title of a popular article on Xiaohongshu: The landmark of Shanghai has always been a high-consumption area in everyone's mind. It is difficult to associate it with the daily consumption of "30 yuan", which arouses everyone's curiosity and makes everyone click in to see how it is done.

The cover of the popular article on Xiaohongshu: The title is written on the cover, which makes the title more vivid. I want to see how the blogger can eat for a day in Shanghai with 30 yuan.

The hot article on Xiaohongshu: The content is about a child who used 30 yuan from his WeChat balance to eat in Shanghai for a day. You can see that he really arranged everything from breakfast, lunch to dinner, without losing nutrition, and he even had a meal at Haidilao in the evening, which is simply too amazing. This made many viewers reflect on themselves. For flowers, nothing is better than a child.

Comments on the popular article on Xiaohongshu: Everyone who commented said that the child's mother did a great job in educating the child, and they also sent their blessings to the child's mother, creating a harmonious scene. Secondly, there were more praises for the child, and thumbs up for the child's self-control and planning.

Copy homework: The blogger directly seized on the phenomenon that many people nowadays have no self-control when spending money, and let the children demonstrate it through eating. Through the children's orderly arrangements, they not only arranged their three meals very well, but also ate very well. Such sharing is also a very good method. On the one hand, it reminds everyone to spend money in an orderly manner, and on the other hand, it seems to have unlocked a new world of food.

5. Analysis of the hottest articles on Xiaohongshu - maternal and childcare

Case 9: Girls must read: How much money do you need to have a baby?

(Note data: 12,000 likes, 9,679 favorites, 74 comments)

The title of the popular article on Xiaohongshu: The title targets the right audience. It can be used as a reference for female groups, expectant parents, or couples preparing for pregnancy. It is a relatively broad group, and it captures a pain point of modern young people: how much does it cost to have a baby? Everyone wants to see how the blogger raises a baby and the daily expenses of raising a baby.

The cover of the popular article on Xiaohongshu: The words "Cost of having a baby" on the cover can make you imagine how much money you need to spend before your child can give you something back. It aroused everyone's curiosity.

The hot article on Xiaohongshu : The blogger narrates the whole process in an active tone and with an emotional tone, summarizing the expenses needed from preparing for pregnancy to pregnancy and childbirth. If you don’t calculate it, you won’t know. Once you calculate it, it will scare away many young people. However, the blogger’s sharing is also comprehensive and all the necessary expenses are not small.

Comments on the popular article on Xiaohongshu: Everyone said that the blogger’s sharing was very comprehensive. Secondly, everyone can use it as a reference based on their actual needs. Some people also made comparisons, and some even joked that they would remain single forever because their wallets were too thin, creating a lively atmosphere.

Copy homework: After capturing the crowd, use the needs and pain points to expand the narrative, which is the content that everyone wants to see. Moreover, the content shared by the blogger is also very comprehensive, giving everyone space and value for reference.

Case 10: 90% of people don’t know about children’s snacks

(Note data: 9343 likes, 11,000 favorites, 67 comments)

The title of the popular article on Xiaohongshu : The title distinguishes the groups of people, and the percentage shows the content that most people don’t know. Things related to children have always attracted attention, and what are the little-known snack facts that so many people don’t know? It makes people want to find out.

The cover of the popular article on Xiaohongshu: The mother on the cover holding her baby and eating snacks echoes the scene in the title, and the large font of the title arouses everyone's curiosity and makes them want to see what the blogger is saying.

The content of the popular article on Xiaohongshu: The content starts with the common snacks we often see. Indeed, there is a contrast between the methods described in the notes and the methods used by many people we have seen. In addition, few people pay attention to the flexibility and juice content of QQ candy. After the blogger shared it, it was as if he had discovered a new world.

Comments on the popular article on Xiaohongshu: Everyone answered the questions set by the blogger at the end of the article in the comment area, and there was a strong interaction between readers and bloggers. Everyone also said that the content shared by the blogger was indeed unpopular, but really practical.

Copy homework: People’s suggestions for this type of reference are more based on their own daily habits. It is not surprising that many people think their own way is more suitable. The blogger’s sharing can be used as a new and novel skill sharing, and readers will gain something different.

6. Analysis of the Hottest Articles on Xiaohongshu - Travel

Case 11: This is definitely the most beautiful subway in Jiangsu, Zhejiang and Shanghai, no doubt about it

(Note data: 8868 likes, 8252 favorites, 713 comments)

The title of the popular article on Xiaohongshu: The title uses the title formula of emotional words + events + results . The most beautiful, no doubt about it. These keywords all reflect the beauty of this subway and give users room for their own imagination.

The cover of the popular article on Xiaohongshu: The cover picture is colorful, giving people a refreshing feeling, as if they are in the world of comics, arousing everyone's curiosity.

Hot article on Xiaohongshu: Rather than recommending the beauty of the subway, it is more like a guide to a beautiful scenery. The author is very detailed in the introduction, and explains everything from transportation to the characteristics of the scenic spot clearly.

Comments on the popular article on Xiaohongshu: Everyone said that there were some differences between what the author introduced and what they actually saw, but someone came out to explain that under the premise of seasons, indeed, no matter what scenery it is, the effect displayed in each season is different.

Copy homework: Many people travel for the beautiful scenery and delicious food, but when introducing the place, it would be better to add the season and time to avoid the mismatch between the season and the description, which would easily increase the psychological gap. Case 12: 130 Two people went to Dali in the future and insisted on visiting this Erhai Courtyard

(Note data: 17,000 likes, 11,000 favorites, 553 comments)

Xiaohongshu's popular article title: The title uses numbers to attract everyone's attention with price, which can reflect the cost-effectiveness. The "die-hard" indicates the degree to which the blogger strongly recommends the article. Xiaohongshu's popular article cover: The pictures are harmonious and give people a very comfortable feeling, and the cost-effectiveness is also a point to attract readers.

Hot article on Xiaohongshu: In addition to sharing the uniqueness of this courtyard, the blogger also showed the characteristics of this courtyard vividly, and secondly, he threw out the price to attract customers' attention. For tourists, it is still difficult to refuse a hotel with good quality, beautiful scenery and high cost performance.

Comments on the popular article on Xiaohongshu: In the comment section, everyone tagged their friends and expressed their desire to go, which really played a substantial role in promoting the content shared by the blogger.

Copy homework: The content of the tourism section is beautiful and attractive enough, and it also provides guides that people can use directly after reading them. As for food, accommodation and transportation, there is still a lot of room for expansion.

7. Analysis of the hottest articles on Xiaohongshu - Home Furnishings

Case 13: It was really 23,000 yuan! My parents thought I spent more than 100,000 yuan

(Note data: 64,000 likes, 53,000 favorites, 478 comments)

The title of the popular article on Xiaohongshu: The title uses the techniques of emotional rendering and numerical comparison, giving people a feeling of particularly great contrast. I want to see how the blogger did it.

Cover of a popular article on Xiaohongshu: The cover lists some furniture and home appliances, and each category is relatively detailed. There are also some branded products in it, which makes me curious about how the blogger acquired their home furnishings.

The hot article on Xiaohongshu: The blogger recommends home decoration from all sides, which is very thoughtful. The prices and categories are also marked one by one, and there are indeed reference suggestions for those in need.

Comments on the popular article on Xiaohongshu: Everyone said that everyone’s decoration style and preferences are different. For some people who need it, it is indeed said that the blogger’s recommendation is very detailed.

Copy homework: Home furnishing and decoration are originally different for each person's habits and hobbies, and they cannot be forced together to say which ones are definitely right. The categories shared by the blogger are indeed very detailed, but for the reference people, the blogger can remind everyone to refer to the actual products according to personal needs when introducing them, so that everyone has a reference standard.

Case 14: If you don’t understand, just ask, does storage mean putting things in boxes?

(Note data: 130,000 likes, 13,000 favorites, 943 comments)

The popular title of Xiaohongshu article: It uses rhetorical questioning to explain common sense events as if they are unreasonable, thus arousing the curiosity of readers.

Cover of a popular article on Xiaohongshu: "Storage" itself is a very stress-relieving thing, and the blogger used the phrase "Is there any hope?" to illustrate the extent to which his wife loves storage, sparking everyone's curiosity.

Hot article on Xiaohongshu: While sharing his notes, the blogger explained that his wife is a very tidy person, and she really keeps everything in order, from daily necessities to laundry detergent. At the end of the article, he even joked that one day his wife might put herself in a box.

Comments on the popular article on Xiaohongshu: Everyone was amused by the blogger's family atmosphere, and some said that such a family atmosphere was quite interesting and the atmosphere was good, which was enviable.

Copy homework: While sharing my life, I also recommended many storage methods to everyone. It’s true that they are very practical, and they also keep the overall beauty and tidiness of the home. The data of note likes and collections is still good, which shows that everyone thinks it is of great reference value.

8. Analysis of the hottest articles on Xiaohongshu - Cute pets

Case 15: Shiba Inu, what do you owe me?

(Note data: 53,000 likes, 5,303 favorites, 1,719 comments)

The title of a popular article on Xiaohongshu: Shiba Inu is originally a very cute animal. The blogger used the emotion of "what's the use of paying back" to arouse the curiosity of readers, who want to see what happened between the Shiba Inu and the blogger.

The cover of the popular article on Xiaohongshu : The blogger and the dog on the cover look miserable and make people laugh. At first glance, it is quite interesting. The contrast between the words "after resigning" and "entering a pet shop" is quite large, making people curious about the content . The content of the popular article on Xiaohongshu: The blogger explains his experience and feelings of entering a pet shop for the first time after resigning in a funny atmosphere, and the experience in between is really interesting. In the middle of the plot, the pet also plays himself, and the friction between them makes people feel interesting.

Evaluation of the popular article on Xiaohongshu: The comment section was full of laughter, and the blogger also pinned his own summary, which really touched people and expressed interest in the subsequent plot between the blogger and the pet store.

Copy homework: In fact, many interesting things can happen between pets and people, not just in daily life, but also in the interesting frictions between owners and cute pets at work. Users will be relatively interested in this. For users who keep pets, it can also be a kind of empathy.

Case 16: The cat saved my life twice! There is a bit of metaphysics in it!

(Note data: 23,000 likes, 9,517 favorites, 119 comments)

The title of a popular article on Xiaohongshu: The title says that the cat saved him twice. What happened in between and why was he saved by the cat? The suspense and metaphysics in the title give people enough room for imagination.

The cover of the popular article on Xiaohongshu: The cover is a cat, and it says that the cat saved the life. Everyone wants to see what happened in between.

The hot article on Xiaohongshu: It talks about a series of abnormal behaviors of a pet before sensing an earthquake, which saved the owner from a dangerous situation. It is a bit unbelievable, but it is true, which made many readers amazed.

Comments on a popular article on Xiaohongshu: Many people in the comment section said that their pets did have such situations, and they shared various incidents involving their pets in the comment section, which was almost like an exchange meeting.

Copy homework: The blogger uses questions about pet metaphysics to arouse everyone's curiosity and stimulate everyone's desire to explore, but for pets, dogs have always been very loyal to humans.

Summarize

What kind of articles can be called "explosive articles"? Generally speaking, they need to have the following characteristics: First, the content must be fresh and unique , and be able to arouse the interest and curiosity of readers. Second, the article must be readable and shareable , that is, it can be shared by users on their homepages, social networks or Moments, thereby spreading its influence. Finally, the explosive article also needs to have emotional resonance, so that readers can resonate and share common values, so that they are willing to interact and communicate on the platform.

Author: Zhuang Jun

Source: WeChat public account "Zhuang Jun (ID: zhuangjunweixin)"