What is cross-border e-commerce operation? What are the daily tasks of operation?

There are many merchants doing cross-border e-commerce now. Some of these merchants are not professional, so they don’t know much about the operation of cross-border e-commerce. At this time, they can only recruit professional cross-border e-commerce operators. So what is cross-border e-commerce operation? What is the job content?

What is cross-border e-commerce operation ?

The work of cross-border e-commerce operation is to promote products, optimize rankings, plan and write content, analyze data, increase the exposure of stores and products, and improve the transaction rate. The daily work of basic cross-border e-commerce operators includes: checking sales volume and sales amount; customer service; product selection; listing optimization.

As domestic e-commerce gradually becomes saturated, more and more people are pouring into the field of cross-border e-commerce. So, as a cross-border e-commerce operator, what do you do every day? Today, I will mainly analyze what cross-border e-commerce operations do? How is cross-border e-commerce operation?

Of course, there is still a lot to learn about cross-border e-commerce operations. It is not just as simple as uploading products, optimizing images, and optimizing basic information.

The work of a cross-border e-commerce operations specialist is to promote products, optimize rankings, plan and write content, analyze data, increase exposure of stores and products, and improve transaction rates. The operations are quite diverse, and they will do anything that can increase sales.

What are the daily operations?

This question seems simple, but it is actually a bit complicated to do, because to become a qualified operator, there are really many things to do every day. Of course, different operation positions have different requirements for operators. Here I will tell you what basic cross-border e-commerce operators need to do in their daily work.

Check sales volume and sales amount: This is something you need to pay attention to every day. And you need to see some of the factors behind it: What factors caused the increase in sales? Can these factors continue to play a role? Is the increase sustainable? If sales volume drops, what is the reason? Is it accidental or unavoidable? What countermeasures should be formulated to deal with it? And so on.

Customer service work: Email replies, dispute resolution, negative review contact and follow-up and other customer service work are all necessary, but it should be reminded that when handling customer service work, sellers must learn to think from the perspective of others.

Product selection: Product development means that you have to examine the current market situation and predict market trends based on the analysis of the current situation. This analysis and prediction does not mean that you must choose specific products, but insisting on developing new products can cultivate your sensitivity to the market. At the same time, it is also possible to discover potential popular products.

Listing optimization: If an operator treats listing optimization as a daily job, it is a big mistake. Listing optimization requires rhythm, and it is only called optimization at a specific moment. In many cases, changes to listings can only be called "adjustments."

Promotion: This is the daily work that operations should do. However, I mean but, there needs to be detailed indicators. If you just take a look at how much money you spent, and are unhappy if there are no clicks, and are also unhappy if there are clicks but no conversions, but do not think about the factors and logic behind the data, and do not consider optimizing and adjusting the ads, then such inspections are also ineffective.

Cross-border e-commerce operations mainly involve international business activities and foreign trade through e-commerce. However, cross-border e-commerce does not necessarily require finding large foreign customers. The target of cross-border e-commerce services is individual foreign customers, and operations are about how to facilitate successful transactions with them.

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