If you are interested in the children's toy market, I recommend you to read this article. Of course, the premise is that you are willing to try, execute and persist, otherwise you will not make money no matter how many projects you look at. There are currently many accounts selling toys on the Internet, and the content formats are completely different. Today, the village chief will share an idea with everyone, and there will always be opportunities. 1. Children watch cartoons almost every dayWhen you have children, more than 99% of parents will let their children watch videos. Now it’s not a question of whether watching videos is good or not, but in this era, this is a very common way for children to obtain information.
2. There are many forms of children's animationThere are many types of animations for children. Here I will share with you the three most common types: 1. Well-known animationThat is, whether in the past or now, they are produced by professional film and television companies, from Ultraman, Transformers, Mini Force and so on. Since these cartoons have their own traffic, the playback data are quite good. However, there are many people editing now, and it is easy to have repetitions when editing. Of course, you can choose to change a platform, such as putting this resource on Kuaishou and other channels. 2. Live-action performanceThis kind of thing is relatively rare in China. I have watched many European children's cartoons on the Internet. They may be short video bloggers overseas. But the cost of their filming is very high. A video is considered a big production in terms of personnel, venue, materials, equipment, etc. 3. Prop makingThere is another type that does not require real people to show their faces, you just need to hold toys and take pictures. 3. Make your own animationWhat I want to recommend to you here is the third method, which is to make your own cartoons, or short videos with children's stories, without having to appear on the screen yourself.
Maybe from your perspective, you think this kind of content is stupid and idiotic. Because you are judging based on your life experience when you were 20, 30, or even over 40 years old.
I saw an account on TikTok that specializes in sharing videos of transporting various construction vehicle toys. The shooting conditions were extremely simple. Some of the photos were taken in the sand in the community, and some were just taken in a random open space. The photos were taken with mobile phones, and the pixels were not high.
For example, a transport truck is transporting a load of sand and needs to cross a puddle in the middle, and then it suddenly overturns. At this time, a crane toy car lifts it up. Then the transport truck successfully delivered the sand to the destination and dumped it out. This is just a plot, and it is completely enough.
Then the plot is performed without affecting a child's viewing experience at all. I have seen many similar accounts, which not only have good playback and interaction data, but also have hundreds of thousands of fans. 4. It can attract traffic and realize cashSome people are curious about how to monetize such content. Is it easy to monetize? 1. Traffic revenueFirst of all, as long as you post it to short video channels such as Xigua and Douyin simultaneously and it is more than 1 minute, as long as it has views, you can get a share of the traffic. Never underestimate some very simple content, which can sometimes get hundreds of thousands or even millions of views. Always remember, don't use your mind to understand a child's mind. 2. Profits from selling goodsBy shooting short videos of this type of toys, children will be attracted to them while watching them. As long as the child has never bought the toys that appear in your video, he will have the need to obtain them. Generally, this kind of toy costs less than 30 yuan, and many parents are willing to pay for their children. 3. Private domain traffic diversionAlthough the ones watching the video are babies, the ones looking for the drama are mothers, so the mother fans are very accurate. At this time, you just need to put some bait in your comment area, introduction, etc. to attract traffic, such as adding my WeChat to receive a parenting information package and receive a certain number of remaining short video episodes. It's not just related to toy cars. Many parents will search for children's English enlightenment. They want to find various English enlightenment cartoons from overseas. Then you can think of this resource as a benefit of adding WeChat. Many mothers will actively add WeChat for parenting manuals, parenting recipes, English enlightenment short videos, must-see Chinese documentaries, etc. 4. Private Domain MonetizationSince they are all mothers, there are many ways to monetize after directing traffic to the private domain. For example, only sell mother and baby related products, from clothing to fruits. You can also only sell products for women, mainly clothing. Of course, there are also many people who recruit agents, do community group buying, recruit apprentices for side projects, etc. But if you just sell women's clothing, you can do very well. 5. Matrix AccountIf any of you are interested in this field, you can contact me for private chat. If you have already summarized some ideas, then it is recommended that you create a matrix account. It can be an account for puppet toys for little girls, or videos of toys such as construction vehicles for little boys, as well as various types of playing house. In short, even if they are of the same type, they can be matrix accounts. The purpose is to copy and amplify the advantages and obtain all the traffic in this field. Think about it, when you have 10 or 20 accounts related to toy engineering vehicles, are you afraid that you won’t be able to attract traffic or monetize them? There are already some accounts working on ideas in this area. But I shared it because I think there is always a chance. Because children continue to be born and grow, their demand for content will not decrease, and there is no such thing as parents not letting their children watch short videos. Any unauthorized reproduction/transfer/plagiarism will be investigated! |
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