The only trick to shoot a hit short video

In today's era of short videos, there are thousands of people who can shoot short videos, but not many who can shoot hit short videos. So, what are the techniques to make a short video popular? The author of this article gives a few suggestions, I hope it will be helpful to you.

Hello, fellow villagers. I am the village chief.

This project earns a million a year, that project earns tens of millions a year, and there are also some projects that attract new people on the same day of promotion.

In addition, there are various videos and articles about couples quarreling, bosses beating people, and wealthy people going bankrupt. I believe that you have all seen them frequently.

Including the village chief’s Shili Village account, more than 90% of the accounts are talking to you about money-making projects and Douyin accounts, and most of the titles are described in this way.

In this process, whether you see it here from the village chief or somewhere else.

I hope you can neither believe it completely nor not believe it at all.

The key lies in dialectical thinking and thinking about the business logic behind it.

Why does the village chief write these and other internet celebrities shoot these? This is the purpose of your learning and watching.

1. Everything is for traffic

To put it bluntly, whether it's a so-called gimmick or always sharing money-making projects.

The basic starting point is to generate traffic, because if you don’t choose such a title or write such content, there will be no traffic.

If the village chief wrote an article today titled "Earn 30 yuan a day" or "Earn 3,000 yuan a month", no one would want to read it.

Everyone is interested in making big money and quick money, and no one looks down on small money and slow money.

In addition to talking about money, we mentioned beauties, sex, bankruptcy, quarrels between couples, children's education, mother-in-law and daughter-in-law relationships, disputes between bosses and employees, staying in five-star hotels, driving luxury cars worth millions, living in mansions worth hundreds of millions, and the daily life in rural areas.

These are the things that users are interested in, and that's human nature.

You can indeed shoot something very simple, a very calm expression.

But the facts will tell you that it won’t work. The probability is only one in ten million, just like there is only one Liziqi.

2. It’s all about making money

What is your purpose for wanting to write and shoot videos?

Is it really for recording life? Is it really for passing on culture?

Haven’t we seen many internet celebrities and stars online, and some A Zhang and A Qiang in the village making money by shooting short videos?

People need to have feelings, but they cannot live without them.

For example, the village chief has been writing articles for three years. If I don’t post an advertisement occasionally, what’s the point of my writing?

In the same amount of time, why don’t I go out to play, meet friends, drive for Didi, or spend time with my children?

Sometimes, I post an ad and someone says.

It turned out to be an advertisement, and you actually accepted it.

Yes, if I don’t take advertisements and don’t monetize the traffic, then what’s the point?

3. Film what users see

Many people often ask me how to write and how to shoot videos. Of course, there are many techniques involved.

But one thing is very important, that is, writing and shooting videos are not for yourself, but for users.

You may think something is interesting and makes sense, but users may not like it.

Therefore, most of the time, content creators are trying to cater to readers and fans.

Just like actors and directors, the purpose of shooting content is to please users, otherwise how can they get high ratings?

If what you write is just to express what you want to say, few people will read it.

Just like the article written by the village chief, including similar articles, the number of readings always remains at five or six hundred.

So, just for pure recording and sharing, just take the photos on your phone or in a notebook, and don’t pay attention to any traffic, sharing, or techniques.

4. People without performance skills are not acceptable

Taking all content channels such as Douyin, Xigua, Kuaishou, etc. as examples, whether they are celebrities or grassroots internet celebrities.

An author who cannot perform will definitely not make much money.

If you have ever shot a short video yourself, you will know that you have to shoot an opening line countless times.

Many people particularly like some creators related to agriculture, rural areas and farmers, but why can't you shoot them?

Because your acting is not natural enough, sincere enough, and flexible enough, it will seem stiff to others, but this is also a process of practice makes perfect.

So everyone, if you want to shoot short videos or do live broadcasts, overcoming the sense of camera is one aspect, but the most important thing is to train your expressiveness in front of the camera.

5. The only trick for selling short videos

So let me make this point: the only trick to selling short videos is to shoot content that users want to see.

First, users are worried about the product, so you should take pictures of the product’s advantages, price, production environment, technology, customer reputation, etc.

The second is the user’s pain points in life, and what problems users will encounter when actually using similar products.

Then you can take pictures of these problems and provide solutions with your products.

The third is the user usage scenario. In what scenarios will users use these products? Then you should help users build, recall, and strengthen their usage scenarios.

For example, if you sell headphones, then your short videos can show users using your headphones while sleeping, studying, driving, attending meetings, climbing, running, fishing, writing, etc. Each scenario is helping users build a consumption scenario.

The more usage scenarios there are, the more reasons users have to consume.

So everyone, the stories of joy, anger, sorrow and happiness that you see on the short video platform are what the bloggers want you to see, and they are all to cater to your content and emotional consumption needs.

Author: Shili Village

WeChat public account: Shili Village (ID: shilipxl)