Video account monetization model and 6 common tracks

The content of video accounts is becoming more and more abundant, and the monetization channels are also increasing. Let’s take a look at the common tracks of video accounts.

Every year when there are changes to the video account, there will always be a group of people standing up and telling everyone that this year's video account will definitely be popular hahaha, and then after a while, it's just like that.

At the beginning of 2024, due to the influence of WeChat Open Class PRO, Video Account may officially enter the e-commerce model (following the Douyin model), and introduce a large number of business bloggers. So will Video Account be popular this year?

Let’s first review some major changes in the video account every year and every month~

You will find that originally the video account was just a tool (a port for receiving traffic). Either short videos, live broadcasts, and video account stores are connected to the private domain through the video account’s WeChat and WeChat intersections, or the traffic is interconnected (accumulating fans) from the official account to the video account, and from the video account to the official account.

But I don’t know if you have noticed a phenomenon recently. When you are live streaming (without investing in WeChat beans/ADQ), the proportion of live streaming recommendations increases. This is a signal that it has transformed from a tool to a platform.

Therefore, this article will analyze the current situation of Video Account from three aspects: Video Account content recommendation mechanism, Video Account monetization model and common tracks.

1. Video Account Content Recommendation Mechanism

Let’s first take a brief look at the user situation of Video Account: the male to female ratio is 4:6, and most of them are middle-aged and elderly people. The future trend is the silver age, and the big health category will explode on Video Account (pure prediction).

1. Social Recommendation

The ecological feature of the video account is to recommend relevant videos to users based on their friends and friend circles, and their behaviors of posting, liking, following, commenting, and forwarding within the video account.

2. Personalized positioning recommendations

Based on the WeChat social ecosystem, each user will be labeled with diverse labels, including gender, age, occupation, interests, city, etc. (interest matching = hobbies + geography + hot topics).

Based on personal tag attributes, we match content that users may like from a massive content library for recommendation.

3. Search recommendations

When searching keywords on WeChat, videos with good likes and comments will be recommended first, and searched content will also appear more in the user's recommendation list.

4. City recommendations

Video accounts push videos to users in the same city based on the location where the video is posted. This is suitable for offline merchants, who can use this to provide commercial services.

2. Video Account Monetization Model

1. Earn money through video account tasks

Currently, the video account has many tasks, and the simpler one is the video account profit-sharing plan.

The profit-sharing plan only requires you to post videos and display the advertiser's ads in the comment section to earn revenue. This revenue is not actually given by the platform, but by the merchants placing advertisements in the comment section of the video account and paying the money to the platform, which then settles the revenue based on the account traffic and clicks.

The most popular content types in the video account are: emotions, music, life, science, comedy, film and television, food, travel, news, animation...

2. Advertising monetization

If your video account has good traffic, especially in some niche areas, some people will look for you to make related advertisements. In fact, many advertisements are very soft and we cannot see them. Currently, the platform also provides video account mutual selection advertisements. You need to have 1,000 fans to be eligible. If the number of fans does not meet the requirement, you can take orders privately, such as making a tool account, and you will have many orders to take.

3. IP Monetization

In a similar way to other platforms, we create our own persona (find our own positioning first), update useful information on the video account, guide the private domain to develop our own products and services, and provide related services around our own IP. We have done a lot in this area this year (real-person appearance + emotional value + route guidance + service provision).

4. Short videos promote products

After your video account has gained followers, you can embed products and directly sell goods when posting short videos. Currently, there are requirements for selling goods, and you can start selling goods after completing the requirements.

5. Livestreaming

There is no doubt about live streaming sales (it is currently the main push of Video Account). Just opening the live streaming of Video Account is selling goods. If you have fans and master some skills (such as making an appointment before the live broadcast), you will be able to sell well.

6. Course Monetization

There are a lot of courses, and basically they are sold through live broadcasts on multiple platforms at the same time. Video account live broadcast is just one of the platforms for selling courses, for example: Li Yizhou, Hai Shen, Zhou Zuoluo, etc.

7. Physical store monetization

Play with the local users on the video account, shoot some popular scenes in your own store, and include the address of your own store below to directly attract users in the same city.

8. CPS Monetization

It is mainly used in game or novel content. By outputting a chapter of the novel on the front end, users will click below to purchase paid reading if they like it, and you can make money.

9. Monetization of video account rewards

Some anchors make money by tips such as dancing, talking, and PK. There are always some big guys who give tips to these people every day (guild? I really don’t understand it, hahaha).

10. Music promotion and monetization

The copyright owner issues tasks every month, and you can earn between 200 and 2000 yuan for each task. There are many channels for promotion at present, so you can give it a try.

3. 6 common tracks for video accounts

1. Filial piety

As the saying goes, filial piety comes first among all virtues.

"Filial piety" comes from the heart, and "love" comes from emotion. This kind of material can easily gain traffic whether it is placed on Toutiao or the video account platform. Once a clip touches your heart, you will stay and watch, provide data for the short video, and then start promoting the work in the background.

2. Celebrity Commentary

The act of eating gossip will never go out of style. Sometimes a star is cheating, sometimes another star is getting married, these are all good sources of heat and traffic.

Inventory categories: before and after plastic surgery, appearance, marriage, deceased stars, stars from the 90s, the richest, height, donations, acting skills, kung fu stars, inventory of academic qualifications.

Traffic codes: divorce, mistress, mother-in-law and daughter-in-law relationship, positive energy of celebrities, donations to disaster relief.

3. Blessings for wealth, good morning and good night holidays

The user group of the video account is middle-aged and elderly people. Blessings for wealth, good morning, good night and holidays are grouped into one category. The general content is "If you see this video and click "like", you will get promoted, get rich overnight, be healthy, find a partner, etc."

*However, this type of video content is prone to reminders and reduced recommendations. Although the number of videos will increase at the beginning, the number of plays will continue to decrease later. There is some luck involved~

4. Life hacks

You can see a lot of "convenient life tips" and "life tricks" in the video account.

This type of video is closer to the people, closer to life, attracts traffic, and is forwarded to people around you (I don’t know if your parents will often forward their life attempts to you, but my mother basically forwards me short videos of life tips every day, hahaha).

These video editing techniques:

• Mixed editing of popular videos on Douyin and Kuaishou: deep deduplication is required, including mirroring/speed change/rotation/scaling on the screen, and other deduplication (filters, picture-in-picture, borders, stickers, special effects, transitions, color adjustment, adding keyframes to real-life pictures or video picture-in-picture, changing md5, etc.). The focus is on changing the text, dubbing, and BGM.
• Use YouTube materials for remixing: You need to see if the videos on YouTube have been posted on the video account, because many bloggers also find materials from YouTube. Before confirming the materials, go to the video account to search (try to find the latest ones, and don’t be greedy for videos with high likes).
• Imitate real shots to create original works: Based on the popular videos on Douyin and Kuaishou, they are simple and easy to implement, and they are 1:1 imitating real shots.

5. Family Magic & Educational Science Experiments

Use people's curiosity to attract traffic, combine with the middle-aged and elderly people of the video account, choose parent-child magic, and it is also convenient to play with your own children, increasing the stickiness of visitors (users).

Educational science experiments also use curiosity to provide users with emotional value and relationships with their families.

Key points: Write text to describe the whole process, and then add dubbing to increase originality.

6. Wallpaper blessing

Good luck blessing wallpaper, plus copywriting, purely original content, there is no need to worry about violating regulations, but the probability of gaining a lot of fans depends on luck, and it also requires patience. If you do it for a long time, you will definitely see a continuous increase in fans.

This type of video is easy to make. Find some blank material, write a few greetings on PS, and then use Jianying to add background sound effects, subtitles, light and shadow effects, etc.

The above are the more common tracks for video accounts. If you perform basic operations correctly, you can like, forward, leave messages, etc. There are also some other tracks that can be done.

For example: AI digital people/scenery (requires heygen), chat and comedy, self-healing music, copywriting chicken soup, life hot spots, cold knowledge tools, human quotes, emoticons, nostalgic classics, etc.

So finally let’s announce whether Video Account will be popular this year. Personally, I think Video Account will become popular this year.

First of all, TikTok is so popular that many businesses have already fled and chosen new platforms;

Secondly, video accounts are constantly recruiting brands to join, providing traffic, changing rules, and making plans;

Finally, the original private-domain video account live broadcast gradually began to become like Tik Tok (the proportion of live broadcast recommendations increased).

Author: Original flavor's operation notes, WeChat public account: Original flavor and his friends