Oh my god! This is how to make money by taking advantage of the “information gap”! ! Uncovering the information gap between the southern and northern Internet circles…

There is also a certain "information gap" in the Internet circles in the north and south. How to use the "information gap" to make money and where to operate certain projects are all considered. This article summarizes the "information gap" between the south and the north and how to reduce the "information gap". Let's take a look.

This article is suitable for Internet industry practitioners/entrepreneurs, self-media content creators, and Internet project studios. This article can completely help you solve the "information gap" problem in the Internet circle!

Let me first tell you some stories about the "information gap" that I personally experienced! In 2021, I left the live streaming industry and returned to my hometown of Xuzhou, Jiangsu, to start a new business. In the past two years, many friends around me have advised me: "Tiktok is so popular, why don't you do the Tiktok project?"

For me personally, I have been working in the Internet industry for 14 years and have managed many Internet-related projects. I know that the key to whether many projects can make money is not whether you start early or late, but the "information gap"! I am in Xuzhou, Jiangsu, a northern city. If I manage the Tiktok project, I will definitely be cut.

Of course, I can also rely on my reputation to get some gameplay from my friends. Even so, there will be such a situation, that is, at the beginning, I made some money by relying on this gameplay, but not long after, due to platform iteration or algorithm rule adjustment, the gameplay will inevitably become outdated!

So, what region is suitable for operating such projects? The answer is also very simple, it is the southern region, which is what we call Shenzhen and Guangzhou.

If you don’t understand why the Internet community in the south is more suitable for operating such projects than the north, then I will tell you how big the “information gap” is between the Internet communities in the south and the north!

1. “Information gap” between the South and the North

1. Current situation in the South/North regions

Teams in the northern region often choose to follow suit when they see what others are doing to make money. Take live streaming sales as an example. When the northern team was still worried about the lack of traffic in the live streaming room, the Internet team in the southern region had already developed various ways to quickly start live streaming sales, and had also developed standardized SOPs, and had even begun to use various black technologies to start!

In addition, in terms of work efficiency, the northern team worked overtime for 18 hours every day, while the southern team drank tea, played cards, and took a shower every day, and easily put the project on track.

2. Differences between the South and North

Internet teams in the southern region are good at studying the underlying logic of the platform. Many gameplays that you can't imagine or even find incredible are "routine operations" in the southern region! In addition, the habit of doing business in the southern region is to form a group. Teams with good relationships can share what they have at the technical level. Therefore, the cycle and time of their information exchange are also very short! You can exchange information while drinking tea, playing cards, and going to the third floor after taking a shower!

In contrast, in the northern region, there is a lack of communication between teams. Zhang San is in the Internet industry, and Li Si is also in the Internet industry. Everyone is on guard against each other like a thief. Some even see each other making money and wish that the other party would be hit by a car tomorrow! Therefore, there is a problem in the transmission of information! The result of the efforts of working behind closed doors is: only when you look back do you suddenly realize that the original method or direction was wrong!

Sadly, this is the current situation of most Internet industries in northern China. Even sadder is that northern teams lag behind not only in project methods, but also in project thinking!

2. Effective methods to reduce the “information gap”

It has to be said that the current situation of the Internet industry in all northern regions is not so bad. The development of the Internet in Wuhan, Hubei, Zhengzhou, Henan, and Linyi/Jinan, Shandong is still obvious to all! Of course, this is mainly due to their methods of reducing information asymmetry.

Take Zhengzhou as an example. There are many Internet studios or companies of all sizes in Zhengzhou. The way they reduce the information gap is to form a group! Three or five studios form a small circle. For example, if a team hears about a new way to attract traffic from outside, then they will make the method public. The studios in this small circle will test a direction respectively. Finally, everyone will summarize and review the test results, and they can easily break through the technical barriers of this way of attracting traffic!

Of course, there are many ways to reduce information asymmetry. Here, I will use my own personal experience to talk about how I reduced the information asymmetry problem in the northern region.

First: put yourself in the right place! 7 years ago, a big boss in the Internet industry in Zhengzhou told me this sentence: "Sincerity is the biggest routine"! When you want to get something from others? You must first think about what value you can give to others? In the northern region, the result of doing this is bound to be: suffer more losses! But if you persist for a long time, you will always gain some teams that are sincere and get along with you!

Second: Go everywhere! Every July and August, our team will take 1-2 weeks to go out and meet with peers. The purpose is to exchange information, learn and communicate. Of course, there are also free meals and free drinks. However, this is indeed a way to effectively reduce information asymmetry, but the premise is that you need to meet a team that is willing to exchange value with you.

Third: Reciprocity! Chinese society is full of human relationships. Mailing some local specialties from your hometown is a good way to bring people closer together!

Fourth: Join more communities! Select some good communities, preferably paid communities. After joining the community, don’t add people without thinking! It’s better to share more valuable information in the community, which will always attract like-minded people!

Fifth: Pay directly! In the process of project operation, there will always be some thorny problems, but these thorny problems are often easily solved in higher circles. Sometimes being simple and crude is also the most effective way to reduce information asymmetry!

3. Summary of key points

At the end of 2020, we learned about the AB chain from a friend in the south. Although we only operated it for more than a week, we actually made more than 160,000 yuan. If it weren't for the platform changing the rules, I feel like I could create a "world". There are many such things in my 14 years of working in the Internet industry, mainly due to the reduction of "information gap"!

As mentioned above, the Internet teams in the northern region are more than one level behind those in the southern region in terms of personnel foundation, technology iteration, thinking mode, work habits, etc. It is not advisable to work in isolation! As a northern team, we should also face up to these shortcomings!

Finally, it is important to note that all the above contents are aimed at reducing the difficulty of obtaining information gaps! However, if you want to maximize the value of information gaps, you can only execute it at the first time.

Author: Xie Yuxuan; Official Account: Lao Xie Operation Notes