What is the conversion rate of an independent website to make money? How can an independent website improve its conversion rate?

At present, there are still many businesses that have independent websites. If you want to build an independent website, you can learn some relevant store opening skills. What is the current conversion rate of independent websites? The following content will provide you with relevant answers.

What is the conversion rate of an independent station to make money?

This depends on the category of the product. Generally speaking, if you can achieve more than 10%, it is very impressive. The general rate is within a few percent, so it will be enough if you can achieve a few percent.

And this is related to your product selection and store operation. If your product selection is not good, the product description of your store operation will not be good. It will definitely not work if you can't capture the keywords. You need to study Shopify's product selection and operation rules.

How to improve conversion rate of independent website?

1. Website homepage design

1. Optimize the home page interface

People all like beautiful things, and visual images are particularly important. Designing the homepage of a website based on the brand, product, site, and consumer preferences will make customers fall in love with it at first sight, increase the time they stay on the website, and increase the possibility of a deal.

2. Section design

Generally, the product categories are placed below the LOGO, with no more than 10 categories, and then further subdivided into sections and product introductions. Keeping it simple and clear can clearly guide customers to the page they want to know. At the same time, the simple design is also conducive to Google crawler inclusion.

3. Complete the information at the bottom of the website

Because foreigners' shopping habits and thinking are different from ours, if we usually ignore the shopping terms, they attach great importance to them. And if we place advertisements on Google and Facebook platforms, they will also review the integrity of the website information, so we must do this link well.

2. Product Page Layout

1. Set up PayPal EC quick payment

Independent website sellers should not underestimate this button. Its appearance optimizes the payment process, saves customers' time costs, and improves the shopping experience. At the same time, when customers place an order, they do not need to fill in the delivery address again. We can directly read the customer's commonly used PayPal delivery address, making shopping more convenient.

2. Enable Buy Now

For customers who do not have a PayPal account or in areas where PayPal is not available, the Buy now button allows buyers to jump directly to the payment page to choose other payment methods, such as credit card payment.

3. Add comments to display

Reviews are a channel for customers to learn about products. Lack of reviews or bad reviews will have a negative impact on our on-site conversions.

If you launch a new product, it is recommended to fill in some high-quality reviews to enhance the trust of new customers. You don’t have to fill it in manually. We can use some plug-ins to copy Amazon product reviews to the independent site.

4. Multi-dimensional product information display

In addition to simple dimensions such as style, color, weight, and size, today's customers want to see more detailed product information, such as usage scenarios, images of the effects presented, etc.

5. Responsive Design

Nearly 80% of users choose to shop on mobile devices, such as smartphones or tablets. They all want to get the same seamless experience on product pages. Therefore, when choosing a website building system, we need to pay attention to the adaptive technology of PC and mobile terminals.

6. Add a trust icon

There are payment, logistics, certification and other icons on the site, which help to increase customers' trust in the website, thereby effectively improving product conversion rates.

7. Affiliate Sales

Sellers who have worked on the platform should all know that by associating products of the same category, they can give customers more choices, which can also effectively improve conversion rates.

After optimizing the product details page, the next step is to optimize the shopping process. You should know that the shopping process not only affects the user's shopping experience, but also affects the sales volume of the website. Its importance cannot be underestimated.

In short, the situations of different independent sites are different. The conversion rates of some independent sites are relatively higher. In this case, the higher the conversion rate of the independent site, the better. I hope the above content will be helpful to everyone.

Recommended reading:

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