Why can’t I leave a review on Amazon? How can I leave a review?

Obtaining reviews is an important means to improve Amazon product rankings and sales. However, many sellers find that they are unsuccessful in leaving reviews, which leads to a lack of trust and appeal of the product. So why are Amazon reviews unsuccessful?

1. Why is it unsuccessful to leave a review on Amazon?

1. Buyers are less willing to leave reviews

This is a common phenomenon, not only on Amazon, but also on other e-commerce platforms. Many buyers will not take the initiative to leave a review after purchasing a product as long as there is no problem, or will only give a simple star rating without writing specific review content.

This may be because the buyer feels that leaving a review is of no benefit, or feels that leaving a review is too troublesome, or forgets to leave a review. Therefore, sellers need to use some methods to increase buyers' willingness to leave reviews, such as sending thank-you emails, providing coupons, giving small gifts, etc.

2. Amazon’s review rules and review mechanism are strict

In order to ensure the fairness and quality of the platform, Amazon has certain rules and review mechanisms for buyers' reviews. For example, buyers must have spent more than $50 on Amazon using their credit cards in the past 12 months to unlock the review function; buyers cannot leave repeated reviews on the same product.

Buyers cannot leave reviews on products they have not purchased; buyers cannot use false or exaggerated language to leave reviews; buyers cannot leave reviews in order to gain benefits or harm competitors, etc.

If buyers violate these rules, their reviews may be rejected or deleted by Amazon. Therefore, sellers need to abide by Amazon's rules and not use illegal methods to obtain or manipulate reviews.

3. There are problems with product quality or service

This is a relatively obvious reason. If there is a problem with the seller's product quality or service, the buyer is likely to give a negative review, or directly return the product or apply for after-sales service. This will not only affect the seller's reputation and ranking, but also discourage other potential buyers.

Therefore, sellers need to ensure the quality of their products and service levels, handle buyers' questions and feedback in a timely manner, and improve buyers' satisfaction and loyalty.

2. How to leave a review on Amazon?

Sellers can adopt some compliant and effective review strategies based on their actual situation, such as:

1. Use the review tools and plans provided by Amazon

Amazon provides sellers with some review-enhancing tools and programs, such as the Early Reviewer Program, the Vine Program, and the site's own review-enhancing tools. These tools and programs are compliant methods recognized by Amazon and can help sellers obtain some real and effective reviews.

2. Use social media and fan groups to promote and guide

Sellers can use social media and fan groups to promote and guide products. For example, they can post product introductions, user reviews, discount information and other content on Facebook, Instagram, YouTube and other platforms to attract potential customers, and include calls and links to leave reviews in the content to guide customers to leave comments.

In addition to Amazon official and social media, there are also some third-party platforms and services that can help sellers add reviews. Only with enough positive reviews can the conversion rate of products be improved.

Recommended reading:

How much is the Amazon sales commission? How to get more commission?

Does Amazon's new product support period start from the time it is launched?

How to check the sales volume of Amazon store? What are the methods?